Written by: Team PredictiveHire
How you can get 9/10 candidate satisfaction from a video interview
Competition for candidates today is fierce. COVID, border closures, BREXIT, the last two years have created a global candidate shortage that’s hitting large organisations hard.
That’s why in today’s market, candidate experience is king. The consistent theme in all of my conversations with CHROs globally is how to improve candidate experience and get an edge on the competition.
However, the bottom line is ever present, especially in industries that are now in recovery mode. How can recruitment teams and hiring managers be expected to deliver a world-class, personalised and interactive candidate experience when they’re already stretched too thin?
The answer lies in human-centred technology with an experience that makes candidates feel valued and heard, while automating the components of the process that suck time out of your team’s day and extend the time to offer, losing candidates in the process.
Why Australia’s largest private employer turned to automation
With close to 1 million candidates annually, and a video interview experience that was sub-par for candidates and frustrating for hiring managers, Woolworths needed to drastically re-imagine their recruitment experience, making it more efficient and engaging.
How Sapia re-invigorated and streamlined Woolworth’s recruitment process
With a completely automated interview process, every retail candidate is interviewed by Smart Interviewer with Sapia’s Chat Interview chat. The automatically shortlisted candidates progress directly to VideoInterview – a chat based video interview that is reviewed by hiring managers who can then move straight to offer. It’s a seamless process that’s designed to be fair and human-centred.
The results are simply fantastic
Candidate satisfaction has blown the team away – 9.2/10 for FirstInterview and an unprecedented 9.0/10 for VideoInterview. Yes, you read that right – 9/10 for a video interview, from almost 9,000 candidates.
Completion rates for the video interview are above 75%, showing that candidates are happy to engage with a video interview that’s mobile-friendly, interactive and frankly, just works. Almost 50% of candidates complete both interviews on their mobile, making it easy for candidates to interview literally anytime, anywhere.
Here’s what Woolworths candidates had to say about their VideoInterview experience:
“The chat makes you feel like you’re in a safe space – it gives everyone an equal opportunity instead of in person interview as people can get extremely nervous”
“I found the process to be reflective and I liked how they wanted to know about me”
“everything was amazing! by far the best interview system i’ve encountered! it allowed me be comfortable and be myself, it really allowed me to take my time with my responses rather than stutter over my words”
“It was great. I like the potential to retake videos and how quick you’ve responded. ”
“I felt really calm during this interview. Which I definitely would not be in physical interviews. I was able to really sort out my thoughts and express myself to the fullest. I really love this format of interviewing !”
Automating the end to end experience has given time back to extremely time-poor hiring managers, who no longer need to manage shortlisting or scheduling and can simply review the video responses of the top candidates as they come in. Smart Interviewer has video interviewed almost 9,000 candidates,
In some cases, candidates have moved from ad to offer in 24 hours – giving Woolworths an edge as they can move quickly to capture candidates who otherwise might have accepted offers elsewhere.
If you’d like to have a candidate experience as good as Woolworths, get in touch here for a product demo.