Solving volume hiring for Woolworths

The challenge

Before COVID hit, Woolworths Group had just completed its biggest recruitment drive ever and were realising that they needed to invest in more efficient recruitment processes to keep up with demand.

The COVID hiring surge mean that Woolworths had to hire 27,000 team members into their supermarkets in under 10 weeks.

Not only did they have to totally re-imagine recruitment, they also needed to improve their time-to-hire.

With a video interview experience that was sub-par for candidates and frustrating for hiring managers, they wanted to drastically improve their candidate experience, making it more efficient and engaging.

Given their market penetration they needed to create a great experience that turned candidates into advocates for Woolworths. And due to the volumes they dealt with, the solution had to do all of this while being cost-efficient, and integrated into their ATS, SuccessFactors.

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