ResourcesCase StudyHolland barrett sapia150 year old wellbeing retailer uses ai smart interviewing to hire fair and innovate employer brand

How a 150-year-old wellbeing retailer revitalized their hiring with AI

Holland & Barrett is one of the world’s leading health and wellness retailers. It has over 1,600 stores and operates in 19 countries.

In 2021, new Head of Recruitment, Maria Dvorman set out to modernize a recruitment process that relied on assessing candidates using large numbers of CVs. Maria’s team had also recognized experience and education were not good indicators of whether a hire would be a good fit.

The company knew they needed smart technology to enable a hiring process that would help the find the people who would thrive at the retailer, and stay. With a focus on inclusion and a strong consumer brand, the team needed to build a candidate experience that would amplify their brand while being fair. It also needed to integrate with their ATS eArcu, for a seamless experience for hiring managers and candidates.

“We all know that opportunity is not distributed evenly, or fairly. But good talent can come from anywhere. And when you’re dealing with a labour shortage, it certainly pays to open yourself up to as much talent as possible.”

Maria Dvorman
Head of Recruitment, Holland & Barrett

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