Text is central to our everyday lives.
Texting, emailing, writing, all of this is done in natural language. The revolution in natural language processing is changing the way organisations understand, and make use of text. Using text data as the assessment data is compelling when you consider the facts about texting in our everyday lives.
95% of graduates in advanced economies own a mobile phone. Research from Google has shown that Generation Z prefers texting to all other forms of communication. This includes messaging apps and meeting in-person. This is reflected in open rates being an order of magnitude higher for text messages – 90%. Compare that to email open rates (18%) and response rates (8%).
We have candidates completing our text-based Chat Interview assessment every 2 minutes somewhere in the world. Through this we see data the trend towards mobile-first assessment experiences.
Analysing the behaviour of 41,314 candidates from March 2019 to March 2020, more than one third completed their assessment on mobile, with applicants saving 40% or more on time to complete it on a mobile vs a desktop.
The power of language to assess values and traits
In graduate recruitment and with growing unemployment as a result of COVID-19, humanising your recruitment means using assessments that feel human, that are empathetic and respectful to the candidate’s time and effort, that mirror how we live and work every day.
- Having a text conversation on a mobile phone.
- Asking typical interview questions to which graduates can relate, e.g ‘which of our values do you connect with and why?’
- Asking 5 or 6 questions, that respect every applicant as unique and empowers them to share who they are, in their language, sharing their personal stories.
- Receiving for your eyes only, personalised and constructive feedback within minutes that deepens your self-awareness
These aspects of the experience enhance trust and engagement leading to a 99% positive sentiment rating.
Answering five open-ended questions generates at least 75 different data points about a person. Even 200 words is enough to reveal your true character and personality.
Natural Language Processing (NLP)
It is the combination of NLP (a branch of AI), our unique machine-learning models and our proprietary dataset (containing 25 million words) that form the foundation of our text-based assessment.
Curious to know the science behind the technology? Get in touch with us here.
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