Written by: barbara-hyman
The ROI of Hope
Getting your organisation’s candidate experience right is proving to be something we’ll hear about increasingly. This is as job applicants demand more from companies they interact with. A recent poll on LinkedIn by a recruitment specialist attracted almost 80,000 views and 1000’s of reactions. It revealed that 52% of the people polled (one assumes mostly recruiters) believe that a template email is good enough as a response to an application for a job.
When it comes to recruitment, responding to candidates has always been an area we know has been ripe for improvement. And it costs companies too, with a bad candidate experience said to have cost Virgin $5 million.
That’s not to say there aren’t historical reasons why recruiters have not been able to respond to the hundreds of applicants received for a job. Until now it’s not been something we can practically do with limited time and resources. This is where AI plays a fundamental role in moving our industry forward as it allows mass personalisation at scale.
Hiring With Heart
This has never been more important than right now as we have had mass job losses across industries due to the impact of COVID-19. If you look at the Hospitality and Tourism industry across the globe, it’s hard to wrap your head around the sheer number of job losses with very little hope of returning to normal soon. If with every job application we were able to give each unsuccessful candidate feedback on where they could improve, imagine the impact we could have in activating the world economy.
This is entirely possible and every day we hear about the impact our technology is having on people’s lives when they get personalised feedback designed to steer them in the right direction.
81% of people who get personalised feedback from our platform said it was useful in identifying their strengths, 71% said it would help them better prepare for interviews and 59% said it would help them find a job that suited them.
And lastly, it’s not something we can quantify, but we do believe it’s important. What we’re giving so many people right now is hope. We think that’s something worth companies cultivating alongside us too.
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Have you seen the 2020 Candidate Experience Playbook? Download it here.