Back

Black Lives Matter Hypocrisy, BLM & Corporate Contradictions: Unmasking Ben and Jerry’s Stance

What corporate America doesn’t want to admit right now is that when COVID-19 forced them to make lay-offs and tough decisions about the things that mattered to them, Diversity and Inclusion initiatives were often the first to go. This could be seen as a reflection of corporate hypocrisy.

Does diversity still matter?

As noted by McKinsey in its report “Diversity Still Matters” this is not the first time companies have reneged on making Diversity and Inclusion a priority as soon as a crisis hits.

The McKinsey report stops short of taking aim at the blm hypocrisy of these companies, stating it may be “quite unintentional: companies will focus on their most pressing basic needs—such as urgent measures to adapt to new ways of working; consolidate workforce capacity; and maintain productivity, a sense of connection, and the physical and mental health of their employees.”

And, yes, as short-sighted as this may be on the part of these companies, you might be able to accept that given the havoc that COVID-19 has created in our economy, this loss of focus is somewhat understandable.

Then George Floyd died after a police officer held him down so he was unable to breathe. The world erupted to stand in solidarity for Black Lives Matter. Suddenly, corporate America seemed to care about equality again. We’ve seen unprecedented statements coming out from companies in support of the #blacklivesmatter movement. This with ice-cream behemoth Ben and Jerry’s, a brand some point out for its ben and jerry’s hypocrisy, perhaps being the most memorable, publishing a page under the words “White supremacy” directly calling on President Trump to stop attacking protestors. Other top brands including Netflix, Google, Twitter, Nike and Reebok have also made bold stands supporting the Black Lives Matter human rights campaign.

Bias in recruitment

This signifies a huge shift in how companies engage with these issues and I’m all for it, but when we’re fighting institutionalized racism, and corporate America, known for its black lives matter hypocrisy, is a very much part of the institution, it doesn’t matter how powerful a statement is. Unless you’re unwilling to take action and to change internally. I hope this marks a real change because until now many companies have made public statements and not taken any steps to make changes.

I should know. I’ve been trying to sell an AI-solution which removes bias from job applications to corporates for the past year. I’ve been in meetings where white executives, some who could be labeled as black people are hypocrites, have been hand-wringing that they don’t know how they can solve diverse representation in their companies. All this while I’m literally demonstrating exactly what might do just that.

Let me explain. Bias in the recruiting process has been an issue for as long as modern-day hiring practices existed. The idea of “blind applications” became a thing a few years ago. With companies removing names on applications thinking that it would remove any gender or racial profiling. It made a difference, but bias still existed through the schools that people attended, as well as past experience they might have had. Interestingly, these are two things that have now been shown to have no impact on a person’s ability to do a job.

Ai for the win!

Artificial Intelligence was touted as the end-solution, but early attempts still ran through CV’s and amplified biases based on gender, ethnicity, age – even if they weren’t recorded, AI created profiles comparing ‘blind’ candidates to those in roles currently (ie. white men) – as well as favoring schools and experience.

True bias in recruiting can only exist if the application is truly blind (no demographics are recorded) and is not based on a CV. Through matching a person’s responses to specific questions to their ability to perform a job. It has to be text-based so that true anonymity can be achieved – something video can’t do as people are still racially profiled.

Diversity & Inclusion

I’m not in any way proposing this solves everything in relation to Diversity and Inclusion within corporate cultures. However, it does remove bias, and I have the evidence. What I’m seeing is something even a bit more sinister. Companies opting for solutions that give the appearance of solving the problem and taking action, which some might label as corporate hypocrisy, all this while actually not solving the problem and maintaining the status quo. I’m starting to wonder if this is deliberate.

Is it possible that so many companies are scared of removing bias in their recruitment process because if they hire people of color, they might then be held accountable by their employees to turn their words around addressing racial discrimination into action? We’ll see. Also, if Black Lives really matter then the disproportionate number of Latinx and Black workers who lost their jobs will be given a fairer opportunity for future employment.

We cannot remove institutional racism with the mechanisms that have been used to enforce it. Lack of equal employment opportunities is one of those. Denying that solutions exist to address this, as well as using solutions that give an appearance of correcting it, are just ways of maintaining the status quo.

Join the movement

To keep up to date on all things “Hiring with Ai” subscribe to our blog!

Finally, you can try out Sapia’s Chat Interview right now, or leave us your details here to get a personalised demo

Have you seen the 2020 Candidate Experience Playbook?

If there was ever a time for our profession to show humanity for the thousands that are looking for work, that time is now.  If there was ever a time for our profession to show humanity for the thousands that are looking for work, that time is now.

Download it here

 


Blog

Sapia.ai Wrapped 2024

It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.

And we’re just getting started 🚀

Take a look at the highlights of 2024 

All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.

Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks. 

See why our users love us 

Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.

Share the candidate love

Leading the way in AI for hiring 

We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders. 

Join us in celebrating an incredible 2024

Read Online
Blog

Situational Judgement Tests vs. AI Chat Interviews: A Modern Perspective on Candidate Assessment

Choosing the right tool for assessing candidates can be challenging. For years, situational judgement tests (SJTs) have been a common choice for evaluating behaviour and decision-making skills. However, they come with limitations that can make the hiring process less effective and less inclusive.

AI-enabled chat-based interviews, such as Sapia.ai, provide organisations with a modern alternative. They focus on understanding candidates as individuals and creating a hiring experience that is both fair and insightful while enabling efficient screening and selection. 

This shift raises important questions: Are SJTs still a tool that should be considered for volume hiring? And what do AI assessments offer in comparison?

1. The Static Nature of SJTs

Traditional SJTs use predefined multiple-choice questions to assess behavioural tendencies and situational knowledge. While useful for screening, these static frameworks lack the flexibility to adapt based on real-world performance data or evolving role requirements. 

Once created, SJTs don’t adapt to new data or evolving organisational needs. They rely on fixed scenarios and responses that may not fully reflect the dynamic realities of modern workplaces, and as a result, their relevance may diminish over time.

AI-enabled chat interviews, on the other hand, are inherently adaptive. Using machine learning, these tools can continuously refine their models based on feedback from real-world outcomes such as hiring or turnover data. This ability to evolve ensures the assessments align with organisations’ needs.

2. Richer Data Through Open-Ended Responses

One of the main critiques of SJTs is their reliance on multiple-choice responses. While structured and straightforward, these options may not capture the full scope of a candidate’s thinking, communication skills, or problem-solving ability. The approach is often limiting, reducing complex human behaviour to a few predefined choices.

AI-enabled chat interviews work more holistically and dynamically. These tools provide a more complete picture of a person by allowing candidates to answer questions in their own words. Natural language processing (NLP) analyses their responses, offering insights into personality traits, communication skills, and behavioural tendencies. This open-ended format lets candidates express themselves authentically, giving employers a deeper understanding of their potential.

3. The Candidate Experience: Stressful or Supportive?

SJTs often include time constraints and rigid formats, which can create pressure for candidates. This is especially true when candidates feel forced to choose options that don’t fully reflect how they would actually behave. The process can feel impersonal, even transactional.

In contrast, chat-based interviews are designed to be conversational and low-pressure for candidates. By removing time limits and adopting a familiar chat interface, these tools help candidates feel more at ease. They also frequently include personalised feedback, turning the assessment into a valuable experience for the candidate, not just the employer.

4. Addressing Bias and Fairness

Traditional SJTs are prone to transparency issues, as candidates can often identify and select the “best practice” answers without revealing their true tendencies. Additionally, static test designs can unintentionally embed bias; due to the nature of the timed test, SJTs have been found to disadvantage some groups. 

AI chat interviews, when developed ethically within a framework like Sapia.ai’s FAIR Hiring Framework, eliminate explicit bias by relying solely on the content of a candidate’s responses. Their machine learning models are continuously validated for fairness, ensuring that hiring decisions are free from subjective judgments or irrelevant demographic factors.

5. An Assessment That Improves Over Time

Workplaces are constantly changing, and hiring tools need to keep up. SJTs’ fixed nature can make them less effective as roles evolve or organizational priorities shift. They provide a snapshot but not a dynamic view of what’s needed.

AI-enabled chat interviews are built to adapt. With feedback loops and continuous learning, they incorporate real-world hiring outcomes—like retention and performance data—into their models. This ensures that assessments stay relevant and effective over time.

Rethinking Candidate Assessment

As hiring demands grow more complex, so does the need for tools that can capture the whole person, not just their response to hypothetical scenarios. While SJTs have played an important role in hiring practices, they are increasingly being replaced by tools like AI-enabled chat interviews.

These modern approaches provide richer data, adapt to changing needs, and create a richer and more engaging experience for candidates. Perhaps most importantly, they emphasise fairness and inclusivity, aligning with the growing demand for unbiased hiring practices.

For organisations evaluating their assessment tools, the question isn’t just which method is “better.” Understanding the specific needs of your roles, teams, and candidates will help you  choose tools that help you make decisions that are both informed and equitable.

Read Online
Blog

Keeping Interviews Real with Next-Gen AI Detection

It’s our firm belief that AI should empower, not overshadow, human potential. While AI tools like ChatGPT are brilliant at assisting us with day-to-day tasks and improving our work efficiency, employers are increasingly concerned that they’re holding candidates back from revealing their true, authentic selves in online interviews.  

As an assessment technology provider, we are responsible for ensuring the authenticity and integrity of our platform. That’s why we’re thrilled to unveil the latest upgrade to our flagship Chat Interview: the AI-Generated Content Detector 2.0. With groundbreaking accuracy and a candidate-friendly design, this innovation reinforces our mission to build ethical AI for hiring that people love.

Artificially Generated Content (AGC) is content created by an AI tool, such as ChatGPT, Claude, or Pi. We initially rolled out the first version of our AGC detector last year and have continued to improve it as our data set has grown and these AI tools have evolved.

What’s New?

Our updated AGC Detector 2.0 achieves an impressive 98% detection rate for AI-assisted responses, with a false positive rate of just 1%. This gives organisations peace of mind that they’re getting the most authentic assessment of every candidate. 

This cutting-edge system builds on Sapia.ai’s proprietary dataset of over 2 billion words, derived from more than 20 million interview question-answer pairs spanning diverse roles, industries, and regions. It’s trained on real-world data collected before and after the release of tools like ChatGPT, ensuring it remains robust and reliable even as AI tools evolve.

The Challenge of AI in Chat-based Interviews

Our data shows that around 8% of candidates use tools like GPT-4 to generate responses for three or more interview questions. While these tools may offer a quick way for candidates to complete their interview, they can inadvertently hide a person’s true personality and potential – qualities our customers are most interested in understanding through our platform. In fact, research from Sapia Labs shows that these tools have their own personality traits, which may be quite different from the candidate applying for the role. 

For Candidates: Enabling Authenticity

When a response is flagged as potentially AI-generated, the system doesn’t disqualify candidates. Instead, a real-time warning pops up, allowing them to revise their answers or submit them as-is. This ensures that candidates are encouraged to present themselves authentically, reflecting their unique communication styles and sharing their genuine experiences. 

For Hiring Teams: Actionable Insights

Responses flagged as AI-generated are highlighted in the candidate’s Talent Insights profile, accessible via Sapia.ai’s Talent Hub or ATS integrations. These insights give hiring teams the transparency to make informed decisions, fostering trust while accelerating hiring timelines. 

Built on Unmatched AI Interview Expertise

“Our detection model’s strength lies in its foundation of real-world interview data collected from diverse roles and regions,” says Dr Buddhi Jayatilleke, Sapia.ai’s Chief Data Scientist. This depth of understanding enables the AGC Detector to maintain its industry-leading accuracy – even when candidates subtly modify AI-generated answers to appear more human.

Why This Matters

The AGC Detector 2.0 embodies Sapia.ai’s commitment to ethical AI that amplifies human potential. As our CEO Barb Hyman explains:

“The hiring landscape has fundamentally changed since ChatGPT, but our commitment remains clear: AI should amplify human potential, not penalise it. This breakthrough fosters authentic hiring conversations. Our real-time warning system helps candidates make better choices and gives enterprises confidence in their selection decisions.”

Testing and Validation of the AGC Detector 2.0 

The new detector has been rigorously tested on over 25,000 interview responses generated by humans and leading AI models like GPT-4, Claude-3.5, and Llama-3. The results speak for themselves, reinforcing the reliability and fairness of this game-changing technology.

Fairness & Transparency in AI-Enabled Hiring

By detecting AI-generated content while allowing candidates to correct their responses, our AGC Detector 2.0 ensures every applicant has the chance to put their best, most authentic foot forward when applying for a role powered by Sapia.ai. For enterprises, it provides confidence in the integrity of their hiring decisions and ensures they’re connecting with real candidates at scale.

Read Online