The following is an excerpt from our Talent Acquisition Transformation Guide, a comprehensive playbook to help you audit and improve your recruitment strategy.
Winning more talent means getting your team in ship shape. In many organizations, the Talent Acquisition business operates in an isolated camp – no one sees or hears from you unless you have good or bad news about a particular candidate or role vacancy.
Efficiency in recruitment requires absolute alignment. Your people leaders and your executive team must be in alignment with your new strategy, because they are equally responsible for executing it. Gone are the days when, for example, marketing managers could pass a job description for a copywriter to a Talent Acquisition specialist and wash their hands of the prospecting dirty work. Now, more than ever, the hiring manager and the specialist must form a partnership, sharing the duties of advertising, promoting, vetting, interviewing and assessing. After all, candidates for said copywriter role will expect it.
To get cooperation and buy-in from your people leaders, you need to form a visible, purposeful A-team.
Your crack recruitment task force should comprise:
Once your team is formed, you need to complete a basic audit to see where your recruitment pipeline is at – and the roadblocks stopping you from securing the talent you need.
This step sounds obvious on the face of it, but it actually requires some speculation and problem-solving. Consider this simple matrix, filled in with examples – it’s a good starting point on getting alignment with the A-team on your hiring needs.
Role | Critical skills | Priority | Existing org. strength | Applicants/candidate declined | Advertised salary | Market salary | Notes/suggestions |
Head of marketing |
|
Very high | Low (no marketing leadership) | 40/38 | $150k p/a | $190k p/a |
|
Software engineer |
|
Low | High (replacing a team of 20) | 10/10 | $120k p/a | $130k p/a |
|
Office manager |
|
High | Low (no office manager for ~3 months) | 0/0 | $100k p/a | $100k p/a |
|
Once you’ve filled out your Talent Requirements Matrix, the next step is effective triage. Almost everyone in the A-team will already be aware of your highest hiring priorities, but by filling out this matrix, you can focus talent acquisition efforts on coming up with weird and wonderful ideas for attracting the right candidates. Times like these require outside-the-box thinking!
Our colleagues at Cornerstone are wizards at recruitment. They help organisations streamline hiring, so they can find the best people. Now, you can take Cornerstone ATS further and get ahead by adding Sapia’s interview automation for even faster, fairer and better hiring results.
There’s a lot expected of recruiters these days and it isn’t easy! From attracting candidates from diverse backgrounds to delivering an exceptional candidate experience, all whilst selecting from thousands of candidates.
The fantastic news is that technology has advanced to support recruiters. Integrating Sapia artificial intelligence technology with the powerful Cornerstone ATS facilitates a fast, fair, efficient recruitment process that candidates truly enjoy.
You can now:
Gone are the days of screening CVs, followed by phone screens to find the best talent. The number of people applying for each job has grown 5-10 times in size recently. Reading each CV is simply no longer an option. In any case, the attributes that are markers of a high performer often aren’t in CVs and the risk of increasing bias is high.
You can now streamline your Cornerstone process by integrating Sapia’s interview automation with Lumesse.
By sending out one simple interview link, you nail speed, quality and candidate experience in one hit.
Sapia’s award-winning chat Ai is available to all Cornerstone users. You can automate interviewing, screening, ranking and more, with a minimum of effort! Save time, reduce bias and deliver an outstanding candidate experience.
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“I have never had an interview like this in my life and it was really good to be able to speak without fear of judgment and have the freedom to do so.
The feedback is also great. This is a great way to interview people as it helps an individual to be themselves.
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Well-intentioned organisations have been trying to shift the needle on the bias that impacts diversity and inclusion for many years, without significant results.
I spent 13 years working as an agency recruitment consultant but my customer-facing jobs started a lot sooner – at the age of 12, collecting monthly charity raffle contributions for the local hospital. Paper rounds and retail jobs through school were followed by contact centres and bar work at uni, where I first learned about recruitment. It just seemed to fit with my previous experiences as well as my mindset so I figured that’s what I’d do when I graduated.
Actually, that’s a lie. It’s what I decided to do once I’d graduated and decided I hated the idea of being an employee number within a grad scheme but knew it was about time to lock in a career.
I remember my first round of recruitment interviews – I just couldn’t understand why recruiters didn’t understand that when I said “this is what I want to do” i really meant it. I explained I’d done my research. I knew that if I worked harder, longer and smarter than my competitors I would find the best candidates, I’d place them and I’d be rewarded for doing my job
But I just couldn’t get past those infernal recruitment industry group balloon debates/assessment days of the early 2000s that principally involved a white male in his early 20s talking more loudly than the rest despite not really having any substance to his bellowing. I couldn’t understand why Timmy from Surrey’s slightly shouty, verging on passive-aggressive bullying tone always got him progressed to the next stage while the more insightful, reflective comments from others around the table went unnoticed?
I persevered nonetheless and I eventually joined a recruitment process that involved one-on-one interviews followed by a group presentation from the MD. No fake debates, no pitting people against each other – just truth and honesty from the company owner.
I called my recruiter as I walked out the door to tell him I really wanted to work there. And I did, for 8 years.
Now I wonder how much more quickly I could have found a job if those balloon debating sessions had instead been replaced by a tool that helped the recruiters understand my propensity to succeed within recruitment, leveraging my personality and behaviours, my competitive nature, my desire and drive to succeed and then the recruiters combined that with my demonstrable passion for technology…
I’m pretty confident I articulated them during my interviews and backed up my answers with my life experience (at the ripe age of 22!). Alongside my early start in the world of work, I was in the first team for all sports for my entirety of senior school (I even gave Fives ago but it really wasn’t for me). I started played the piano at 4, violin at 7 and self-taught the saxophone as a teenager. I’m a classical pianist (seeing as you didn’t really ask, Shostakovich’s 2nd piano concerto with the school orchestra was my proudest musical moment) and finally I graduated with a 2:1 from a Redbrick University.
An outstanding childhood? No, I don’t think so. But I know I was well above the average for a candidate applying for a graduate recruitment career. I know there was enough about my school and working history to show my commitment to learning, dedication to working hard individually and collectively and displaying a consistent understanding of work = reward. And until those recruitment interviews I had a 100% interview to job-offer ratio. And so I wonder, how many of those companies said “no” to me because they weren’t aware of their biases?
And look, I get it. There were no AI crystal balls back then. Recruiters had to make judgement calls on candidates without the benefit of technology tools to guide them towards the right talent. But I wonder how many of those money-hungry agencies would have paid more attention to candidates like me if a recruitment tool had helped them look beyond their biases and told them I was an applicant worthy of closer attention?
My guess is pretty much all of them.
In this jobs market, the secret to success is not necessarily a huge job ad budget or a top-range salary and perks package. You don’t even need to be the biggest, or the best known – many are the top-notch candidates that have been ghosted by the world’s most sought-after companies.
You do, however, have to invest in employer brand. Most of us know this, of course, but few companies have made the appropriate investment in long-term brand building. It’s a marketing play, fundamentally, and it’s difficult to do right, but the benefits can be huge for your business.
It’s your best long-term approach to recruiting. If you give every candidate a caring, consistent, and memorable experience, you will dramatically increase your fill rate AND your talent network. People talk about good experiences – in fact, according to our own data, a single good experience while applying for a job makes candidates 77% more likely to recommend you as an employer of choice.
The good news is, too, that the impact of an employer brand can be easily measured, according to Dr John Sullivan: By the number of job applications you receive each year. Now, don’t confuse this point with the opening sentence of this post – there’s a difference between a company’s brand and its employer brand. You might be a Fortune 100 company with a household name, but if your job application process is terrible, people will know you and remember you for that.
(And, if you’re not careful, a poor employer brand will end up affecting your wider brand.)
Your employer brand touches everything. You have seconds to introduce yourself to candidates, show off your best features, and get them to apply. That doesn’t mean, however, that you need to throw everything out and start again. Start with some easy wins, and then take a wider focus to include things like your technology and feedback processes.
Stodgy artwork, pixelated logos, spelling errors, outdated information, broken links… these will break your recruitment strategy before it has had the chance to work. So start here.
Channel | Items |
Website | Is our ‘About us’ section up to date? |
Do we have a ‘careers’ or hiring information page? | |
Do both sections, along with the rest of our website, adequately reflect our values? | |
Social media platforms | Is our ‘About us’ section up to date? |
Do we include correct contact information, including to our website? | |
Does our imagery and content reflect our brand values? | |
Are our job postings attractive and adequately promoted on the page? | |
Recruiting portals (Seek, Indeed) | Is all of our information up to date? |
Are our visual branding touchpoints (logo, header/banner images) of sufficient quality? | |
Is all of our information up to date? | |
Third-party recommendation apps (e.g. Glassdoor, Productreview.com) | What is the average star/quality rating of our reviews (mostly negative, positive, mostly positive)? |
Have we made an effort to visibly address customer/employee feedback on the platform? |
It’s important to note that the branding and visual appeal of your organization is not primarily your responsibility – maintaining it is a team effort. But portals and third-party apps are often overlooked over time, as a brand develops and organization information changes. It’s never a bad idea to champion the task of regular housekeeping, and get your best marketing minds to help.
With our Ai Smart Interviewer on your team, you’ll give every single candidate an engaging, empowering experience with your brand, boosting its value from the moment they click ‘apply’.
You can have offers out to the best candidates in just 24 hours. This is an incredible value proposition for candidates who are applying for 5, 10, maybe even 20 jobs at a time and usually don’t expect to hear anything back.
Here’s how it works:
Our customers have cracked the candidate experience code, enjoying application completion rates in excess of 80%, and candidate satisfaction scores of more than 90%. Everyone gets an interview, and no one is ghosted.
Remember: There’s no space in this market to be slow.