Before COVID, the conversations I was having with HR executives were about how Sapia might help them with the volume of candidates they were receiving for job openings. For every job posted there were often over a thousand candidates, and it doesn’t take much of a stretch of the imagination to understand how overwhelmed many big organisations were. Our Ai was seen as the solution to automate dealing with candidate volume in a way that found the best people, but also touched base with everyone who applied as part of their brand building. In a nutshell, before the pandemic, efficiency was the key driver in looking for automated hiring solutions like ours.
Now that we’re emerging from the disruption of COVID, no one is talking to me about needing help with the volume of candidates they receive. In fact, they are asking how we might help them get any candidates in the first place! All around the globe, and across multiple industries, there is a need for candidates. It’s certainly been an abrupt change that has left many scratching their heads, but there is almost no time to wrap your head around it if you want to stay in the game. This is a new war for talent unlike any we’ve seen before, and candidates have the upper hand. It’s created a need for a solution to solve two things: firstly, to identify skills in candidates that traditional ways of hiring failed to identify (I call this cohort “undiscovered talent”) and a strong candidate experience (you are the one being interviewed from the moment they hit “apply”).
I thought it was worth looking at how the “war of talent” has evolved since it was first coined by Steven Hankin at McKinsey & Company in 1997. At that time there was a shift in the way that companies valued their talent, and it became seen as important to attract the best in order to have a successful organisation. It’s hard to think about this now, but at that time the whole idea of cultivating company cultures that aimed to elevate and value employees was new. At this stage though the “war” was largely for executive talent with recruiters focusing on building their brand by poaching star C-Suite talent off competitors, wooing them with big sign-up bonuses and lavish overtures like unexpected gifts and trips.
As tech companies started to become the big players in the market, the focus turned from business acumen to the need for the best digital and technical talent. Recruiting became less about material perks (though many engineers still commanded high salaries) but also about giving talent things they wanted besides just money. Flexibility, free lunches, unlimited holidays and creating cultures that were about “working hard and having fun” were how the war for technical talent was won. This was really a time of culture wars between companies, but also meant that many companies hired only for culture-fit. This resulted in fairly homogenous teams that were largely white male techbros, and eventually many large tech companies were called out on it. Beyond tech, corporates were also waking up to the fact that they had some serious diversity issues that needed to be addressed. This led to a new war. The war for diverse talent.
Pre-COVID, hiring more diversely was a strong focus for companies to find the best talent. We all know that diverse teams result in better business outcomes and anyone who had a “pale, male and stale” executive team was seen as minted in the past. Coupled with Black Lives Matter, which became a global movement to address racial inequality from the C-suite down, finding more diverse talent through reducing bias in hiring, was where the war was being fought. This is not a won battle by the way, and remains a large focus for many companies that we work with and help. Importantly, finding diverse talent is still a key part of this new and emerging next phase of the “war on talent” … the one where workers have the upper hand. The one where candidates are in short supply, and people want jobs that suit them just as much as whether they are seen as just suited to the job.
Recruiters have been forced to look at people differently – and this is not a bad thing. Factors like age, ethnicity, education, gender and even past experience that obscured our understanding of someone’s ability to do a job have all been cancelled as qualifying factors. Soft skills, or human skills, have become the focus on what we need to understand in order to assess someone’s suitability to do a job. Are they a team player? Do they like to problem solve? How aligned are they to our company values? Are they self-aware and in touch with their emotions? Can they put stress aside to achieve outcomes?
“What we recruit for” has significantly shifted for many already, but there is still some catching up to do on the “how we recruit”. To be blunt, CV’s and cover letters begging recruiters to “pick me!” serve no purpose in this new battle. They ask too much of candidates from the outset, serve no valuable purpose in the information they provide, confirm our biases and just create work on the HR manager’s side.
We need to walk in a candidate’s shoes and make sure that our recruiting process puts them first, treats them fairly and without bias, meets them where they are at, and is both friendly and informative. And, HR teams need to do this all while working efficiently and fast. Speed is crucial when talent is in short supply.
Impossible? No, not at all. Recruiters need to understand that Ai platforms like ours exist to solve all these problems. We’re not a “technical” solution, but a human one, in that we can accurately identify soft skills immediately and engage with candidates in a one-on-one way, at scale.
You cannot win this war on talent without chat-driven Ai technology. Technology like ours is the only way you can quickly understand the real human skills that every candidate brings to the table, without dismissing anyone upfront.
I can’t help but think that these issues we’re facing as recruiters and HR managers right now, where workers have the upper hand, while unchartered territory, will only serve our industry for the better. It’s a chance to give everyone a fair go, truly understand them, treat them with the dignity they deserve … and still hire better teams.
Maybe it’s not a battle after all. Maybe it’s a win-win.
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For more on how to improve candidate experience using recruitment automation, we have a great eBook on candidate experience.
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Blog
The AGC Debate: Are AI-Written Interview Answers a Red Flag or Smart Strategy?
Every day, we read stories of increased fake or AI-assisted applications. Tools like LazyApply are just one of many flooding the market, driving up applicant volumes to never-before-seen levels.
As an overwhelmed hiring function, how do you find the needle in the haystack without using an army of recruiters to filter through the maze?
At Sapia.ai, we help global enterprises do just that. Many of the world’s most trusted brands, such as Qantas Group, have relied on our hiring platform as a co-pilot for better hiring since 2020.
Our Chat Interview has given millions of candidates a voice they wouldn’t have had – enabling them to share in their own words why they’re the best fit for the role. To find the people who belong with their brands, our customers must trust that their candidates represent themselves. Thus, they want to trust that our AI is analysing real human answers—not answers from a machine.
The Rise of GPT
When ChatGPT went viral in November 2022, we immediately adopted a defensive strategy. We had long been flagging plagiarised candidate responses, but then, we needed to act fast to flag responses using artificially generated content (‘AGC’).
Many companies were in the same position, but Sapia.ai was the only company with a large proprietary data set of interview answers that pre-dated GPT and similar tools: 2.5 billion words written by real humans.
That data enabled us to build a world-first:- an LLM-based AGC detector for text-based interviews, recently upgraded to v2.0 with 99% accuracy and a false positive rate of 1%. An NLP classification model built on Sapia.ai proprietary data that operates across all Sapia.ai chat interviews.
Full Transparency with Candidates
Because we value candidate trust as much as customer trust, we wanted to be transparent with candidates about our ability to detect artificially generated content (AGC). As an LLM, we could identify AGC in real time and warn candidates that we had detected it.
This has had a powerful impact on candidate behaviour. Since our AGC detector went live, we have seen that the real-time flagging acts as a real-time disincentive to use tools like ChatGPT to generate interview responses.
The detector generates a warning if 3 or more answers are flagged as having artificially generated content. The Sapia.ai Chat Interview uses 5 open-ended interview questions for volume hiring roles, such as retail, contact centre, and customer service, and 6 questions for professional roles, such as engineers, data scientists, graduates, etc.
Let’s Take a Closer Look at the Data…
We see that using our AGC detector LLM to communicate live with candidates in the interview flow when artificial content has been detected has a positive effect on deterring candidates from using AI tools to generate their answers.
The rate of AGC use declines from 1 question flagged to 5 questions – raising the flag on one question is generally enough to deter candidates from trying again.
The graph below shows the number of candidates, from a total of almost 2.7m, that used artificially generated content in their answers.
Differences in AGC Usage Rate by Groups
We see no meaningful differences in candidate behaviour based on the job they are applying for or based on geography.
However, we have found differences by gender and ethnicity – for example, men use artificially generated content more than women. The graph below shows the overall completion ratios by gender – for all interviews on the left and for interviews where the number of questions with AGC detected is 5 or more on the right.
Perception of Artificially Generated Content by Hirers.
We’re curious to understand how hirers perceive the use of these tools to assist candidates in a written interview. The creation of the detector was based on the majority of Sapia.ai customers wanting transparency & explainability around the use of these tools by candidates, often because they want to ensure that candidates are using their own words to complete their interviews and they want to avoid wasting time progressing candidates who are not as capable as their chat interview suggests.
However, some of our customers feel that it’s a positive reflection of the candidate, showing that they are using the tools available to them to put their best foot forward.
It’s a mix of perspectives.
Our detector labels it as the use of artificially generated content. It’s up to our customers how they use that information in their decision-making processes.
This concept of having a human in the loop is one of the key dimensions of ethical AI, and we ensure that it is used in every AI-related hiring product we build.
Interested in the science behind it all? Download our published research on developing the AGC detector 
Research Paper Download: AI Generated Content in Online Text-based Structured Interviews
Blog
Joe & the Juice Partners with Sapia.ai, Scaling an Exceptional Candidate Experience and Cutting Time to Hire
Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
A Fresh Approach to Hiring
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
Results That Matter
For Joe & The Juice, the collaboration has yielded impressive results:
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33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
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Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
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Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
Trailblazing for the hospitality industry
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
Blog
Sapia.ai Wrapped 2024
It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.
And we’re just getting started 
Take a look at the highlights of 2024
All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.
Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks.
Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.
Leading the way in AI for hiring
We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders.
