Organisational diversity is still an issue, and the cost is real.
You would think in this day and age organisational diversity would be a moot point. With global social reforms across gender, sexuality, disability and race equality, one could believe the challenge of diversity has been overcome.
Sadly, this is not the case. Some fu(cked) facts:
- In 2018, unemployment of ethnic minority groups in the United States made up 44.9% of total unemployment.The worst-off being Black or African American, despite the fact they represent less than 14% of the total population.[1]
- In Australia, the average full-time weekly wage for a woman is 15.3% less than a man; and women will retire with less than half the superannuation of a man.[2]
- In the UK, men with physical impairments generally experience pay gaps in the range of 15% to 28%, depending on the nature of the disability. The difference between non-disabled women’s pay and that of women with physical impairments ranges from 8% to 18%.[3]
- In the United States, 42% of Transgender American’s are unemployed and 31% are living at the poverty level.[4]
So why do we continue to see inequality in employment?
Despite all the awareness and work to improve employment equality and inclusion, there are four commons slip-ups in recruitment which allow for underlying bias to be introduced into the hiring process.
1. Job descriptions
Despite the best of intentions, hiring managers or recruiters can discourage groups of potential applicants. They do so by using restrictive terms which are gendered or ageist. This can extend to unnecessary education standards which are not required to do the role.
2. CV filtering
More often than not, recruiters and hiring managers are overwhelmed with application volumes. To save time CV screening is done for job titles, big brand company names, and favouring certain universities or education providers.
3. Unconscious name filtering
In some instances, unintentionally or intentionally, applicants will be filtered out of the screening process based on their name. Researchers of Harvard and Princeton found that blind auditions increased the likelihood that female musicians would be hired by an orchestra by 25 to 46%. Whilst one seminal study found that African American sounding names had a 50% lower call back rate for an interview when compared with typical White named individuals.
4. All of the unconscious biases
Would you believe there are over 100 different forms of cognitive biases? Confirmation bias, affinity bias, similarity bias, halo effect, horn effect, status quo bias, conformity bias… the list goes on. These biases make diverse hiring an even more difficult process as you don’t even know that you are missing out on the best candidates!
The Bottom Line? Lack of diversity costs.
Time and time again research has shown that diverse organisations are more effective, perform better financially and have higher levels of employee engagement.
A recent McKinsey report, “Delivering through Diversity” showed that organisations with gender-diverse management were 21% more likely to experience above-average profits. Whilst companies with a more culturally and ethnically diverse executive team were 33% more likely to see better-than-average profits. This figure grows to 43% when the board of director level is also diverse in gender, ethnicity, sexual orientation.[5]
More compelling is that for every 1% rise in workforce gender and cultural diversity, there is a corresponding increase of between 3 to 9 per cent in sales revenue![6]
Not only is diversity a social and ethical problem for organisations, but it is also a commercial one.
Assessing all applicants blindly and equally leads to improved diversity, recruitment efficiency, and organisational performance.
Blind screening: Removing information that reveals the candidate’s race, gender, age, names of schools, etc to reduce unconscious bias that creeps into hiring decisions.
For our customer, a global airline, cabin crew are at the heart of delivering great customer experience. With 9000+ cabin crew creating iconic experiences for passengers every day, they want to maintain their strong brand. They intend to do this through hiring the best in customer service to give their applicants an iconic experience.
An iconic brand also attracts an enormous number of applications some of which don’t fit the criteria. Sifting through so many CVs to uncover the right candidates is extremely time-consuming for the recruiters.
Some of the challenges the team faced in their existing processes included:
- Using videos to screen applicants that only added to the cognitive and time load for recruiters and introduced the opportunity for bias.
- Low yield from assessment centres for those applicants shortlisted from screening.
- Maintaining a gender mix in the applicant pool was important. Yet their screening tools were inadvertently omitting men from the process.
The results were amazing.
- No bias in the process with the ratio of men and women unaffected leading to a more diverse set of hires in comparison to prior campaigns.
- Shortlisting completed in 2 hours instead of 2 weeks.
- Over 2.5 times more offers were made compared with the existing process. 100% completion of the process by applicants.
- Average candidate enjoyability score of 9/10.
A post-campaign survey showed a perfect score from the recruitment team rating the technology as faster, fairer and delivering better candidates.
How conversational AI can truly remove bias in screening
No matter the good intentions, humans will always lean on their biases when making decisions. Interrupting bias in recruitment needs a systemic solution. Something that can operate independently, in the absence of a human trusted to do the right thing.
While Sapia does not claim to completely solve for bias within an organisation, using a chat-based assessment at the top of the recruitment funnel will help you to interrupt, manage and therefore change, biases that reduce diversity in hiring.
A fair and inclusive Candidate Experience
Chat is inclusive for all candidates
Candidates chat through text every day. It’s natural, normal and intuitive. Chat interviews provide an opportunity for them to express themselves, in their way, with no pressure.
Playing games to get a job is not relevant. Talking to a camera is not fair. What if you are unattractive, introverted, not the right colour or gender, or don’t have the right clothes? When you use chat over other assessment tools, you’re solving for adoption, candidate satisfaction, inclusivity and fairness. Our platform has a 99% candidate satisfaction score, and a 90% completion rate. Here’s the 2020 Candidate Experience Playbook.
We use an intrinsically blind assessment design
Blind screening means an interview that is truly blind to the irrelevant markers of age, gender and ethnicity. That just can’t see you. And therefore, cannot judge you. Sapia does not use any information other than the candidate responses to the interview questions to infer suitability for the job your candidates are applying for. As a company we call this ‘fairness through unawareness’. The algorithm knows nothing about sensitive attributes and therefore cannot use them to assess a candidate. Sapia only cares if the candidate is suitable for the job, and nothing else.
Why is organizational diversity important?
Are there some examples of organizational dimensions of diversity?
What does diversity mean?
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References
[1] https://builtin.com/diversity-inclusion/diversity-in-the-workplace-statistics
[2] https://humanrights.gov.au/
[3] https://www.equalityhumanrights.com/en/publication-download/research-report-107-disability-pay-gap
[4] https://theconversation.com/transgender-americans-are-more-likely-to-be-unemployed-and-poor-127585
[5] https://www.forbes.com/sites/pragyaagarwaleurope/2018/10/19/how-can-bias-during-interviews-affect-recruitment-in-your-organisation/#79b1c0b81951
[6] https://www.forbes.com/sites/pragyaagarwaleurope/2018/10/19/how-can-bias-during-interviews-affect-recruitment-in-your-organisation/#79b1c0b81951
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Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
A Fresh Approach to Hiring
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
Results That Matter
For Joe & The Juice, the collaboration has yielded impressive results:
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33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
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Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
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Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
Trailblazing for the hospitality industry
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
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Situational Judgement Tests vs. AI Chat Interviews: A Modern Perspective on Candidate Assessment
Choosing the right tool for assessing candidates can be challenging. For years, situational judgement tests (SJTs) have been a common choice for evaluating behaviour and decision-making skills. However, they come with limitations that can make the hiring process less effective and less inclusive.
AI-enabled chat-based interviews, such as Sapia.ai, provide organisations with a modern alternative. They focus on understanding candidates as individuals and creating a hiring experience that is both fair and insightful while enabling efficient screening and selection.
This shift raises important questions: Are SJTs still a tool that should be considered for volume hiring? And what do AI assessments offer in comparison?
1. The Static Nature of SJTs
Traditional SJTs use predefined multiple-choice questions to assess behavioural tendencies and situational knowledge. While useful for screening, these static frameworks lack the flexibility to adapt based on real-world performance data or evolving role requirements.
Once created, SJTs don’t adapt to new data or evolving organisational needs. They rely on fixed scenarios and responses that may not fully reflect the dynamic realities of modern workplaces, and as a result, their relevance may diminish over time.
AI-enabled chat interviews, on the other hand, are inherently adaptive. Using machine learning, these tools can continuously refine their models based on feedback from real-world outcomes such as hiring or turnover data. This ability to evolve ensures the assessments align with organisations’ needs.
2. Richer Data Through Open-Ended Responses
One of the main critiques of SJTs is their reliance on multiple-choice responses. While structured and straightforward, these options may not capture the full scope of a candidate’s thinking, communication skills, or problem-solving ability. The approach is often limiting, reducing complex human behaviour to a few predefined choices.
AI-enabled chat interviews work more holistically and dynamically. These tools provide a more complete picture of a person by allowing candidates to answer questions in their own words. Natural language processing (NLP) analyses their responses, offering insights into personality traits, communication skills, and behavioural tendencies. This open-ended format lets candidates express themselves authentically, giving employers a deeper understanding of their potential.
3. The Candidate Experience: Stressful or Supportive?
SJTs often include time constraints and rigid formats, which can create pressure for candidates. This is especially true when candidates feel forced to choose options that don’t fully reflect how they would actually behave. The process can feel impersonal, even transactional.
In contrast, chat-based interviews are designed to be conversational and low-pressure for candidates. By removing time limits and adopting a familiar chat interface, these tools help candidates feel more at ease. They also frequently include personalised feedback, turning the assessment into a valuable experience for the candidate, not just the employer.
4. Addressing Bias and Fairness
Traditional SJTs are prone to transparency issues, as candidates can often identify and select the “best practice” answers without revealing their true tendencies. Additionally, static test designs can unintentionally embed bias; due to the nature of the timed test, SJTs have been found to disadvantage some groups.
AI chat interviews, when developed ethically within a framework like Sapia.ai’s FAIR Hiring Framework, eliminate explicit bias by relying solely on the content of a candidate’s responses. Their machine learning models are continuously validated for fairness, ensuring that hiring decisions are free from subjective judgments or irrelevant demographic factors.
5. An Assessment That Improves Over Time
Workplaces are constantly changing, and hiring tools need to keep up. SJTs’ fixed nature can make them less effective as roles evolve or organizational priorities shift. They provide a snapshot but not a dynamic view of what’s needed.
AI-enabled chat interviews are built to adapt. With feedback loops and continuous learning, they incorporate real-world hiring outcomes—like retention and performance data—into their models. This ensures that assessments stay relevant and effective over time.
Rethinking Candidate Assessment
As hiring demands grow more complex, so does the need for tools that can capture the whole person, not just their response to hypothetical scenarios. While SJTs have played an important role in hiring practices, they are increasingly being replaced by tools like AI-enabled chat interviews.
These modern approaches provide richer data, adapt to changing needs, and create a richer and more engaging experience for candidates. Perhaps most importantly, they emphasise fairness and inclusivity, aligning with the growing demand for unbiased hiring practices.
For organisations evaluating their assessment tools, the question isn’t just which method is “better.” Understanding the specific needs of your roles, teams, and candidates will help you choose tools that help you make decisions that are both informed and equitable.