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Research shows that automation can make recruitment more human

To find out how to use Recruitment Automation to ‘hire with heart’, we also have a great eBook on recruitment automation with humanity.


New insights from Aptitude Research suggests Ai can play a much greater role in talent acquisition than just improving efficiency for hiring managers,  it can also make the interview process more human for candidates, something Sapia has long advocated

Aptitude Research has published a new paper showing that when you shift the focus in automated Talent Acquisition from an employer-driven view to a candidate-first then it is possible to reduce bias in hiring,  and improve the overall human element of recruitment.

The research, sponsored by Sapia , an Australian technology company that has pioneered transparent Ai-assisted hiring solutions, shows that humanistic automation creates a personal connection at scale, and works to reduce bias, something no other technology or even human-centred solution can deliver.

Madeline Laurano, CEO of Aptitude comments “The misperception that candidates do not want automation and prefer to keep the current talent acquisition is one of the most significant misperceptions in talent acquisition. Candidates want a fair recruitment process and consistency in communication. Automation can support all of these initiatives and enhance the humanity of the experience.”

There are four main ways that talent acquisition is made more human with automation when the candidate is the focus, rather than  simply moving candidates through the process:

  1. Automation can understand what candidates want: Ai considers the unique expectations and experiences of candidates and adapts to them as it learns. Collecting feedback about the recruitment experience and continually improving the candidate journey can help candidates feel connected and heard.
  2. The correct data can interrupt bias early in the process: By creating a consistent and fair experience for candidates early in the process, and not relying on CV data as the determinate of job suitability,  companies are more successful at reducing bias and increasing inclusivity.
  3. Trust can be built through transparent data: Both employers and candidates need to trust the data and methodologies for the technology that they are using, something that can be achieved through transparency. Companies looking at automation should consider providers that will partner with them and provide transparency.
  4. Provide feedback to every candidate:  Though natural language processing every candidate receives personalized feedback and messaging. Leaving unsuccessful candidates feedback they can use for future job searches is empowering and a big leap from ‘ghosting’ or a standard rejection email.

The research can be downloaded here https://sapia.ai/recruitment-automation-humanity/

About Aptitude Research
Aptitude Research Partners is a research-based analyst and advisory firm focused on HCM technology. We conduct quantitative and qualitative research on all aspects of Human Capital Management to better understand the skills, capabilities, technology, and underlying strategies required to deliver business results in today’s complex work environment. 

About Sapia

Sapia has become one of the most trusted mobile-first Ai recruitment platforms, used by companies across Australia, India, South Africa, UK and the US, with a candidate every two minutes engaging with their unique Ai chatbot Smart Interviewer.

What makes their approach unique in its a disruption of three paradigms in recruitment -candidates being ghosted, biased hiring and the false notion that automation diminishes the human experience.

The end result for companies – bias is interrupted at the top of the funnel, your hiring managers make more objective decisions empowered by Smart Interviewer their co-pilot, inclusivity is enhanced, and your hired profile starts to look more like your applicant profile.


Media contacts
Barb Hyman, CEO Sapia
barb@sapia.ai

Madeline Laurano , Researcher Aptitude Research
madeline@aptituderp.com


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Sapia.ai’s platform launches eight new languages to fuel further global expansion

Sapia.ai, the world’s only smart hiring automation platform powered by deep-learning AI, is further fueling its global expansion plans, launching eight new languages on its platform.

The platform now has the capability to engage with candidates in English, French, Spanish, Danish, Dutch, Finnish, German, Italian and Swedish. The move will not only allow Sapia.ai to further expand its services into other countries, but will also grow its data set, which sits at 12 million responses from 3 million global candidates. Sapia.ai is currently used in over 47 countries.

Global brands including Holland & Barrett and Qantas Group trust Sapia.ai to accelerate and enhance their recruitment and promotion processes. A conversational, Natural Language Processing (NLP) based chat AI interview assesses and screens for the best talent at scale via an easy-to-use messaging platform.

In addition to improving diversity outcomes by eliminating unconscious bias, it also allows companies to reallocate thousands of hours spent screening talent toward higher-value tasks.

“This new feature goes beyond just helping Sapia.ai’s global expansion plans; it’s something our clients have been asking us to implement for years. Companies are missing out on significant pools of experienced talent simply because their recruitment process excludes languages other than English.” Sapia,ai CEO and founder Barb Hyman said.

“While the vast majority of Australians speak English at home, this is not indicative of many other countries. In the US for example, over 66 million people (21.6% of the American population) speak a language other than English at home.”

“Even candidates who are fluent English speakers may feel more comfortable communicating in another language in an interview setting. This is all about giving your candidates a choice and improving their experience during the recruitment process. Today’s candidate is tomorrow’s customer.”

“At Sapia.ai, we want to help as many candidates feel as comfortable as possible in engaging with our platform and therefore make it as inclusive as possible.”

The release follows Sapia.ai’s launch of a new function that will detect and flag responses sourced by generative AI, such as ChatGPT.

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“Please don’t go” – How to diagnose, cure and prevent Turnover Contagion

“Will the last team member to leave please turn out the lights”

New year, new job.

January is the most popular month for employees to look for new opportunities. But that doesn’t have to mean starting the year with an epidemic of departures.

People leave their jobs for all sorts of reasons.

  • Personal – for instance when a family member needs to relocate.
  • Professional – to get more pay, a promotion, or make a career change.
  • And of course,
  • Organisational – when they are no longer required or suitable for their job.

Any thriving business will want to see a healthy level of turnover in its staff. But what if your people are leaving simply because their colleagues are leaving?

We call this the Turnover Contagion Effect (TCE) and it’s something that every business should care about.

Diagnosing Turnover Contagion

You may have experienced Turnover Contagion yourself. It’s that growing sense that “everyone” in your team is job hunting, and it’s been around for as long as people have worked together.

Your colleagues may not have told you directly that they’re searching. But when there’s a sudden spate of funerals, urgent repair visits or caring for holidaying parents’ goats (all true stories) you may get a sense that something’s up.

Then there are the colleagues who are cagey about letting you see their screens. And of course the ones who quite blatantly tell the rest of the team that it’s only a matter of time before they leave.

However confident and secure you may feel in your role and the organisation, it’s only natural to begin to question your position.

Have your colleagues spotted some major flaw in the business that you’ve overlooked? Do they know something you don’t? Should you put some feelers out there, just in case?

But if you’re observing that disintegrating team from the Human Resources department, you’re probably asking rather different questions.
How did TCE start? Can you stop it spreading further? And how can you prevent it from happening in the first place?

What causes the Turnover Contagion Effect?

Turnover contagion stems from co-workers sharing how they’re feeling and how they’re valued at work. When it’s positive it contributes to more productive working environments and more engaged workers. But when workers are looking around it breeds unrest – it becomes contagious. And once TCE starts it can be hard to stop.

And it seems to be getting worse nowadays, for a variety of reasons;

  • Lower unemployment rates globally make it much easier for your employees to find a new job, and feel more confident in looking for one. There’s also some evidence that the current political climate is discouraging people from looking outside their home countries. So once an employee starts to look, they may find that they are up against far fewer competitors on the shortlist.
  • Social media, and the web in general, have made it amazingly easy to browse for new jobs, even for those who are “not really” looking. LinkedIn is the most obvious place, but there’s a wealth of job sites and careers advice sites that can stir up job dissatisfaction. Social media also spreads the contagion. It’s always been obvious when an unexpectedly large number from one team leave, but now any employee who has reasonable internal connections can spot a trend.
  • Lack of job satisfaction also contributes. Just a few little shared problems in the magic combination that includes pay satisfaction, team relationships and support, communication across, up and down the organisation, the demands of the job, and opportunities for growth and training can add to the spread of TCE.
  • Poor job embeddedness in your company makes things even worse. Studies (1) show that a highly embedded employee is less likely to leave, and very likely to motivate co-workers to stay. A well-embedded employee has many connections within the organisation and the local community, and their job fits with other aspects in their life. The stronger those links, the more committed a worker is to the organisation. Leaving their job would mean sacrificing more than salary. They also risk the loss of friendships, community links and their sense of belonging. So a company where many workers are strongly embedded is less susceptible to TCE. When workers are poorly embedded, far more are ready to leave. They’ll be updating their resumes, watching job postings, applying for new positions, and that inevitably causes an increased individual turnover.

Add these together and you may also experience a fifth factor.

  • Damaged employer reputation. As awareness of increasing staff turnover grows, your reputation as an employer may take a hit. And from there it can become a downward spiral. Your employees notice that more people are on the move. They start to think there’s something wrong with the organisation. They conclude there’s something wrong with anyone who chooses to stay, and they start their own job hunts. The internal damage spreads rapidly over social and traditional media to the local community and across your industry, making it harder to persuade new people to work with you, as well as increasing turnover. It can even start to damage the reputation of the products or services you provide.

Why does Turnover Contagion Effect matter?

When your business starts to suffer from TCE you might think there’s an upside. A long-awaited clear out of rotten wood. A way to make savings on employee costs. A chance for re-organising a dysfunctional department. And yes, all those can be somewhat true.

But whenever you lose a team member there are costs, apart from the obvious ones of losing their production and having to recruit and train a replacement. And these costs far outweigh the benefits.

  1. You lose the training you’ve invested in that person.
  2. You lose their knowledge of your business and all the relationships they’ve built up, internal and external.
  3. You may have to ask other team members to take on their workload while you recruit and then get the new hire up to full productivity – with potential detriment to their normal work.

And as you lose more and more from a team you also risk the engagement and morale of all of their former colleagues. In fact, that’s the greatest risk of the Turnover Contagion Effect – that it spreads further.

As our recent White Paper says (2), “… failing to monitor and moderate turnover can result in leaver behaviour becoming a cultural mainstay of a particular role type, or an accepted norm in the business as a whole.”

Here are 11 Essential Things to Know About Employee Turnover

A Possible Cure for Turnover Contagion Effect

Like most infectious diseases, TCE is easier to prevent than it is to cure. But if you do find that you’re already suffering from TCE, there are a few dos and don’ts.

Don’t

Reduce Social Communication

It’s certainly NOT effective to apply one commentator’s suggestion of trying to “…combat the social environment that stimulates turnover”.

That social side of work may be spreading the contagion, but it’s also the foundation of the strong sense of belonging to a business and a community that encourages people to stay.

Trying to move desks further apart, ban Tweets and Facebook posts or prevent canteen gossip will cause more problems than it solves.

Do

Instead, it may be more productive to consider the root cause of the lack of organisational commitment.

You should be asking:

  • Are supervisors and managers actively supporting the teams experiencing Turnover Contagion?
  • Should you be finding ways to make your business feel a true part of your local community or your industry?
  • Are there working practices and benefits that could be flexed to make workers’ life and work more balanced?
  • Could community engagement or social responsibility programmes help?

… and Probable Prevention for Turnover Contagion Effect

But as mentioned, it’s easier to prevent than cure, so better still is to start at the beginning.

Think about who you hire and how you look after them when they start work.

Are you hiring people who align well with your company culture and values? Are you hiring people with the personality and behavioural traits that make them more likely to stay and perform in your company?

If you’re unsure, that’s where you should start. Try to find out what makes people stay with your organisation. What do your long tenure employees have in common? With your newfound knowledge of your ideal candidate, identify the applicants that fit the bill and prioritise them in your shortlist.

This may sound like a difficult task, but nowadays there are even analytics and technology solutions that can do this for you.

Once you’ve found the right people you still need to look after them and help them commit to your organisation. Introducing each new hire to your company in a motivating induction
process, where they get to know other workers, will give them a strong start.

As they become truly embedded they’re your best hope for preventing future outbreaks of Turnover Contagion.

At Sapia, we help you find your shortlist of candidates who are more likely to stay in your specific business. We combine your data with our workforce and data science to scientifically screen your applicants and predict who is more likely to succeed. And that can also include how well those candidates will fit into your team, your organisation and your community.

References

(1) Felps et al. “TURNOVER CONTAGION: HOW COWORKERS’ JOB EMBEDDEDNESS AND JOB SEARCH BEHAVIORS INFLUENCE QUITTING” © Academy of Management Journal 2009, Vol. 52, No. 3, 545–561


You can try out Sapia’s FirstInterview right now, or leave us your details to book a personalised demo


 

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Sapia: Finalist in the Computing 2020 AI & Machine Learning awards

The Computing AI & Machine Learning Awards recognise the best companies, individuals, and projects in the AI space today. The awards cover every corner of the industry: security, ethics, data analysis, innovation and more. They also showcase the movers and shakers. “The technology heroes and projects that deserve industry-wide praise”!

From data entry to chatbots, artificial intelligence has applications in every industry, sector, and role. Even the most basic implementations can free a workforce from time-consuming manual tasks, with more recent developments providing real insight into customer data.

Artificial Intelligence as a concept has existed for decades, but only in recent years have businesses begun large-scale adoption. AI technologies have the potential to reshape the world that we live in and change the way that we work.

Sapia is a Finalist in the Best Use of AI Category

This is a combination of Conversational AI and Explainable AI described by Computing as follows:

Best Use of Conversational AI

The consumer world is rapidly adopting speech-based AI – but these systems, which can engage with users like a human to capture context and accomplish tasks, also offer a step-change in how we utilise enterprise IT. They can accomplish data entry, but also book meetings, answer questions, manipulate data and much more. Our judges want to know where you implemented conversational AI in your business, why you chose to do so and what quantitative effect it has had, as well as the challenges you overcame along the way.

Explainable Use of AI

With the rise of legislation like the General Data Protection Regulation, AI can no longer be a simple black box. Companies must be able to provide the reasoning behind AI decision-making. Thus, this award will go to the company that has made the most progress in adding transparency to their AI processes.

Sapia is an Ai-driven, mobile-first chat interview platform.

It provides faster, fairer and more accurate hiring, without bias.

Conversational AI is how the technology works and Explainable AI is a key-value guiding the way the service is delivered.

Using Sapia, people apply for jobs by texting their answers in response to specific questions that are then analysed by AI for personality and work attributes. Given that it is AI facilitating the interviews, it means that every applicant can be interviewed. All in all, this makes it much fairer for all candidates and much quicker for recruiters and operational leaders.

The award will be presented on Tuesday 22nd October in London.Judges include Christina Scott, Chief Technology Officer of News UK, David Ivell CIO of Enginuity and also Natalia Konstantinova, Architecture Lead in AI for BP.


You can try out Sapia’s Chat Interview right now, or leave us your details to get a personalised demo

Additionally, to keep up to date on all things “Hiring with Ai” subscribe to our blog!

Lastly, have you seen the 2020 Candidate Experience Playbook? Download it here.

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