We are often asked by talent leaders and hiring managers whether interviews conducted via a text-based chat disadvantage people who have English as a Second Language (EASL).
While that may seem intuitive, the data tells a different story.
Aggregate results across a variety of Sapia.ai clients that use our AI Smart Interviewer indicate that EASL candidates, in general, perform better than Native English speakers.
While these results may seem surprising, the science that underpins our AI Smart Interviewer has been created to mitigate bias, and we test this constantly.
Standard testing includes the “4/5th rule”, the industry standard test for adverse impact. It ensures the selection ratio of a minority group is at least four-fifths (80%) of the selection ratio of the majority group.
When comparing Native English Speakers with Non-Native English Speakers (EASL), it is shown that EASL candidates are scored higher on average by our AI Smart Interviewer and therefore auto-progressed at a higher rate than those whose native language is English, achieving a 4/5ths rule score of 100%.
Assessing language using Sapia.ai
When it comes to assessing language skills using Sapia.ai proprietary written language assessments, we have developed two aggregate measures called “basic communication skills” and “advanced communication skills”.
– Basic skills look for language fundamentals like spelling, grammar, readability etc.
– Advanced skills look at the sophistication of language (e.g. vocabulary).
It is important to note that the dimensions used within each measure such as spelling and grammar are weighted in such a way that not all misspelled words or grammatically incorrect sentences result in a penalty. These aggregate measures are benchmarked and validated using our large interview dataset across multiple role families.
Further, in Sapia.ai assessments, these measures are not always weighted the same and are set depending on how important language skills are for a particular job.
For example, for a customer-facing retail role, “basic skills” might be set as “medium” and “advanced skills” as “low” or as simply ignored. A retail team member may be required to jot down notes or write the occasional report or email. Basic writing skills may be helpful but not essential, hence the “medium” weighting and minimal impact on their overall score. Other personality traits and behavioral competencies may play a stronger role in determining role-fit.
Secondly, the scores are benchmarked within a relevant population. A retail worker’s “basic skills” score is not compared against graduates or call center staff.
Here’s how the scoring might work:
Maria applies for a retail role and gets a basic skills score that puts her in the top 20% of the population, that is, within a population of retail candidates. This percentile is used in the final score calculation. That way no one is disadvantaged, and candidates are only compared within a comparable group. The basic skills score received by Maria that placed her in the top 20% of retail applicants is 54/100.
In comparison, Michael, a graduate applicant, receives a basic skills score of 72 and is in the top 30% of graduate applicants. Michael has scored higher than Maria in his basic skills, but in their respective populations, Maria has done better than Michael.
There are also other factors to consider when thinking about smart chat interviews and their impact on EASL candidates.
In a spoken test or video test, candidates have fewer chances to re-record their answers. In our Chat Interview™, we give candidates unlimited chances to refine their answers, allowing them to edit the text until they are ready to submit. An EASL candidate will have as much opportunity as they want to refine their answers with no pressure.
Candidates can do the test at their own pace, so the time taken to complete the test is not a factor that will impact the scores. An EASL candidate will have enough time to work on the language and get it right.
You may still be wondering how we ensure EASL candidates’ personality traits and behavioral competencies are also accurately assessed.
Our Chat Interview™ uses Natural Language Processing, machine learning, and optimization methods to score structured interview responses, fairly and consistently.
Our scoring leverages data from over 1 billion words written by over 3.5 million diverse candidates across many different role families and regions.
Based on one’s use of language, we derive signals that matter, like personality and behavioral competencies, that are then used in a predictive algorithm based on the ideal candidate profile to generate a score and recommendation.
We don’t use simple keyword matching, and we consider more than just the words used. Phrasing, syntax, structure, and context all matter. Perfect grammar and spelling don’t matter for the majority of constructs.
Taken together, our highly tuned assessment models combined with the validity of structured interviews represent a far more enjoyable and reliable assessment experience for EASL candidates, especially when compared to traditional assessments.
Being data-driven means we can constantly and vigilantly check that EASL candidates are not disadvantaged in how they are assessed.
Retail leaders have embraced AI to improve supply chains, automate checkout, and enhance customer experience. But what about finding the people who deliver that customer experience?
AI brings incredible possibilities to supercharge how retailers hire, develop, and retain talent.
At Sapia.ai, we helped iconic retailers like Woolworths, Starbucks, Holland & Barrett, and David Jones reimagine hiring from the ground up – replacing resumes, ghosting, and gut feel with structured, ethical AI that delivers performance and fairness at scale.
The Retail Problem: Volume, Turnover, and Ghosting
Retail is high volume. It’s high churn. And it’s high stakes for candidate experience:
And yet, most hiring still relies on broken tools: resumes, forms, manual processes, and outdated systems.
Sapia.ai: The AI-Native Hiring Engine Built for Retail
Our platform automates the entire “apply to decide” journey, leveraging AI & automation to streamline the hiring process & bring intelligence into retail hiring.
Smart Interviewer™: Mobile-first, chat-based, structured interviews for a holistic candidate assessment.
Live Interview™: AI-driven bulk interview scheduling without calendar chaos.
InterviewAssist™: Instant interview guide generation.
Discover Insights: Embedded analytics to track hiring health in real-time.
Phai: GenAI coach for career and leadership potential.
Unlike resume parsing or generic chatbots, Sapia.ai assesses soft skills, communication, and culture fit using natural language processing and validated psychometrics. It’s ethical AI built in, not bolted on.
From Application to Interview in Under 24 Hours
Candidates don’t want to wait. They don’t want to be ghosted. And they don’t want resumes to define them.
> 80% of Sapia.ai chat interviews are completed in under 24 hours.
We see consistently high completion across categories: grocery, merchandising, home improvement, and luxury retail.
“It was fast, fair, and I actually got feedback. That never happens.” – Retail Candidate Feedback
Real Impact, Across Every Retail Category
Sapia.ai powers hiring for millions of candidates across diverse retail environments:
Impact of Sapia.ai on Retail Hiring in 2024 | |||
Category | Hours Saved | FTEs Saved | Cost Saved |
Grocery | 272k | 131 | $6.5m |
General Merchandise | 193k | 93 | $4.6m |
Specialty Retail | 133k | 64 | $3.2m |
Home Improvements | 103k | 50 | $2.5m |
Merchandising | 22k | 11 | $0.5m |
Luxury | 9k | 4 | $0.2m |
The savings created by intelligent, AI-native automation have unlocked team capacity, impacted retailers’ P&L, and improved store readiness.
Speed That Delivers Real ROI
Every candidate gets interviewed instantly. No waiting. No bias. Just fast, fair, data-backed decisions. This generates real impact for retailers who previously relied on slow, outdated processes to handle thousands of applicants.
DEI by Design, Not by Mandate
With Sapia.ai:
DEI Fairness Scores (based on actual hiring data):
Gender: 1.03 (vs customer baseline of 1.01)
Ethnicity: 1.15 (vs customer baseline of 0.74)
Why? Because ethical AI removes what humans can’t unlearn: bias. With a candidate experience that is inclusive by design, retailers can ensure fairness in screening, and measure it in hiring.
Candidate Experience = Brand Experience
Retail candidates are your customers. And the experience you give them matters. We have built a brand advocacy engine that delights candidates and gives you the data to prove it.
Responsible, Explainable AI Built for Retail
Not all AI is created equally. Since 2018, Sapia.ai has been built on a foundation of responsible AI:
“We can’t go back to life before Sapia.ai. We used to spend half the day reading resumes.”
— Talent Lead, Starbucks AU
What’s at Stake: Time, Brand, and Revenue
Every day spent using outdated hiring methods costs retailers:
With Sapia.ai, you get the productivity unlock retail hiring demands, and the intelligence your talent deserves.
Want to see how fast, fair, and human retail hiring can be?
We can’t hide from reality anymore. Talent needs are shifting overnight, and AI is redefining what it means to work. Traditional talent frameworks are no longer fit for purpose. At Sapia.ai, we believe the future of talent strategy lies in a smarter, fairer, and more adaptive way of defining what great looks like.
Our AI hiring platform is built on the largest proprietary dataset of interview answers globally – we’re a data company at heart, and we’ve seen the power of data-driven people methodology in transforming how organisations hire and retain good talent.
So, when it came to building a new Competency Framework that could be leveraged globally for hiring for any role at any scale, of course, we used a ground-up, data-led methodology that bridges the gap between organisational psychology and AI.
Conventional frameworks are typically crafted through expert interviews and focus groups. While valuable, they tend to be subjective, static, and too slow to keep pace with evolving job demands. As roles become more fluid and technology augments or replaces task-based skills, organisations need a new way to understand the human capabilities that genuinely matter for performance.
We wanted to identify enduring, job-agnostic competencies that reflect what drives success in a modern workplace – capabilities like adaptability, resilience, learning agility, and customer orientation.
(Why competencies and not just skills? Read why here.)
Sapia.ai’s methodology is rooted in the science of human behaviour but powered by cutting-edge AI. We asked two core questions:
The answer to both: yes.
We began with a rich dataset of over 37,000 job descriptions across industries and role types. Using large language models (LLMs) and advanced NLP techniques, we extracted over 200,000 behavioural descriptors. These were distilled down through a four-step process:
This resulted in a refined list of 25 human-centric competencies, each with clear behavioural indicators and practical relevance across a wide range of roles.
Our framework is intelligent, but importantly, it’s adaptive. Organisations can apply this methodology to their own job descriptions to discover custom competencies. This bottom-up, role-data-led approach ensures alignment to real work, not just theoretical models.
And because the framework integrates directly with our AI-powered hiring tools, you get a connected system that brings your talent strategy to life.
Our framework comes to life in the following tools:
Skills alone cannot predict success. Competencies do. As AI continues transforming how we work, Sapia.ai’s Competency Framework offers a scalable, scientific, and fair foundation for hiring and developing the talent of tomorrow.
If you’re a CHRO or Head of Recruitment at an enterprise today, chances are you’ve been inundated with messages about the importance of “skills-based hiring.” LinkedIn’s recent Work Change Report (2025) is full of compelling data: a 140% increase in the rate at which professionals are adding new skills to their profiles since 2022, and a projection that by 2030, 70% of the skills used in most jobs today will have changed.
This is essential reading. But there’s a missed opportunity: the singular focus on “skills” fails to acknowledge the real metric that talent leaders need to be using to future-proof their workforce — competencies.
But skills on their own — even soft ones — are generic, disjointed, and often disconnected from real-world performance. In contrast:
Put simply, competencies answer the all-important question: Can this person apply the right skills, in the right way, at the right time, to deliver results in our environment?
The Work Change Report outlines a future where job titles are fluid, roles evolve quickly, and AI is a constant disruptor. This creates three massive challenges for hiring at scale:
Skills alone don’t tell us whether someone can succeed in a role that will look different 12 months from now. But competencies can. Because they measure not just what a person knows, but how they apply it.
The LinkedIn report highlights a critical insight: organisations now prioritise agility in entry-level hiring. And there’s a good reason for that. With professionals expected to hold twice as many jobs over their careers compared to 15 years ago, adaptability is not just a nice-to-have. It’s core to success.
But you can’t measure agility with a keyword on a CV. You measure it by looking at competencies like:
When you shift the focus away from skills to behavioural competencies that can be defined, observed, and assessed in structured ways, you open yourself up to a much more dynamic and more useful way of managing talent.
To hire effectively at scale, particularly in a technology-driven world of work, talent leaders must shift their lens:
LinkedIn’s data shows that people are learning more skills more quickly than ever. But the real question for talent leaders like you is: Are those skills being applied in ways that drive value? Are we hiring for task proficiency or performance?
The truth is that the organisations that will thrive in an AI-driven, skills-fluid economy aren’t the ones chasing the next hot skill. They’re the ones designing systems to identify, develop and scale competence.
Sapia.ai has developed a comprehensive Competency Framework using a data-driven approach. Download the full paper here.