Transcript:
Barb Hyman:
I am seeing organizations increasingly rely on AI that comes from social media or resume data. How do you see that? Does that bother you? Do you think we need to educate the market about the difference between first-party and third-party data and ask questions about how clean and unbiased the data is?
As a former HR leader, I couldn’t use technology that analyzes my candidate pool or my people based on what they do on social media. It horrifies me, and it kills trust. I feel like that kills trust, you know, because I’m on social media in my own personal way. What do you think about that trend, and how can we tackle it?
Meahan Callaghan:
I think we need to educate people at the point of recruitment. We could let them know why they should feel safe using AI-based technology and that it doesn’t use third-party data or do anything unethical.
If we provide warnings and information, people will start to look for trustworthy AI. Remember how banks got everyone to feel safe about transferring money online? We need an education piece on how this AI is different from that one.
Imagine if we said, “Before you’re about to go through AI-based technology for this recruitment process, we’re going to let you know why you should feel safe in doing so. It doesn’t use third-party data, it doesn’t do anything unethical.”
Again, take internet banking: How did the banks get everyone to feel OK about transferring money online?
I mean, all of us used to go and check the money even got there, and you know, there’s some people that still don’t use it today. I’ve got a friend with a fantastic organic beauty products business. Another one who’s got a collagen business. Both are constantly having to say, “We look the same as other products – but let me tell you how we’re not.”
And I think there is an education piece on, let me tell you how we’re not.
Barb Hyman:
I love that you’ve taken the candidate’s view on that. We need to protect them and our brand, and trust is crucial. We shouldn’t blindly trust AI; we should be able to trust it because it’s safe to do so. That’s a great call to action for all of us in that space.
Listen to the full episode of our podcast with Meahan Callaghan, CHRO of Redbubble, here:
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