It scares me sometimes when I think about the big decisions I’ve made on gut feel and will probably continue to make relying on my instincts.
Personally, I would love to be armed with meaningful data and insights whenever I make important life decisions. Such as what’s the maximum price I should pay for that house on the weekend, who to partner with, who to work for, and who to hire into my team. Data that helped me see a bigger picture or another perspective would be very valuable. For most of those decisions there is so much information asymmetry which makes it feel even riskier. For sure I could check out glassdoor when choosing my next job but it comes with huge sample bias and not much science behind it.
So why is there still an (almost) universal blind acceptance that these decisions are best entrusted to gut feel? Especially given the facts show we are pretty crap at making good ‘gut’ based decisions.
I’m one of those people that believe in the power of AI — to remove that asymmetry, to dial down the bias, to empower me with data to make smarter!
At a recent HR conference, a quick pulse around the room confirmed there is high curiosity and appetite to understand AI. What we’re missing is the clarity about the opportunities and what success looks like from using it. The concern about how to navigate the change management exercise that comes with introducing data and technology into a previously entirely human-driven process is daunting.
The best human resources AI is not about taking the human out of hiring and culture decisions. Far from it. It’s about providing meaningful data to help us make better decisions faster.
Having worked in the ‘People and Culture’ space for a while, I know building trust in how the organisation makes decisions — especially people decisions — is hard in the absence of data. Yet we all know that transparency builds trust. So how can you build that trust through transparency when the decision-maker is a human — and the humans make decisions in closed rooms and private discussions.
Remember that feeling when the recruiters call up and say you weren’t a good fit — who feels great about that call? A total black box cop-out response!
It doesn’t have to be this way, and the faster we can get to better decision making the better. Seven months ago, I joined a team of data scientists who had spent the prior three years building technology that relies on AI to work its magic and equip recruiters with meaningful and actionable insights when hiring.
I’m no data scientist. I have had to learn the ins and outs of our AI pretty fast. And because our technology is at work in the people space, I’m learning how to ensure the AI is safe, fair and our customers trust it and us to do the right thing with it.
If we reduce it to its core process, a machine learning algorithm is trying to improve the performance of an outcome based on the input data it receives. In some instances, such as in deep learning algorithms, it’s trying to simulate the functioning of the human brain’s neural networks, to figure out the patterns between the data inputs and data outputs.
Because it has no feelings, it’s going to be free of the biases humans bring to these critical decisions. Plus machines are more malleable to learning and way faster at it. This is more critical these days when roles are changing dynamically and swiftly as industries are disrupted.
Our team plays in predictive analytics for recruitment space. What this means is our AI seeks out the lead indicators of job success: the correlating factors between values, personality and job performance. We all intuitively know that behaviours drive leading indicators. But we struggle to assess for those consistently well.
Our job is to augment your intelligence and ability to make the right decision. By knowing how people treat others, what drives them, and their values, you become better informed about the real DNA of a person and how they might function in your team.
A powerful motivator to use AI is to build confidence and trust in the process from both candidates and people leaders by dialling down the human element (getting rid of the bias) and revealing the patterns for success. Less room for bias = more fairness for candidates = more diverse hiring. Key to this is we don’t look at any personal information — the machine doesn’t know or care about your age, gender, colour or educational background.
For our customers having this data is empowering and helps them make smart decisions. For all the people who are affected by those decisions, they can feel relieved that they were considered on their merits, not based on someone’s gut feel.
But if I have to choose between trusting biased humans and (a sometimes) biased machine they create, I know which one I would trust more. At least with a machine, you can actually test for the bias, remove it, and re-train it.
Suggested reading:
https://sapia.ai/blog/hr-job-manage-risk/
Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
For Joe & The Juice, the collaboration has yielded impressive results:
33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.
And we’re just getting started 🚀
Take a look at the highlights of 2024
All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.
Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks.
Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.
Leading the way in AI for hiring
We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders.
Choosing the right tool for assessing candidates can be challenging. For years, situational judgement tests (SJTs) have been a common choice for evaluating behaviour and decision-making skills. However, they come with limitations that can make the hiring process less effective and less inclusive.
AI-enabled chat-based interviews, such as Sapia.ai, provide organisations with a modern alternative. They focus on understanding candidates as individuals and creating a hiring experience that is both fair and insightful while enabling efficient screening and selection.
This shift raises important questions: Are SJTs still a tool that should be considered for volume hiring? And what do AI assessments offer in comparison?
Traditional SJTs use predefined multiple-choice questions to assess behavioural tendencies and situational knowledge. While useful for screening, these static frameworks lack the flexibility to adapt based on real-world performance data or evolving role requirements.
Once created, SJTs don’t adapt to new data or evolving organisational needs. They rely on fixed scenarios and responses that may not fully reflect the dynamic realities of modern workplaces, and as a result, their relevance may diminish over time.
AI-enabled chat interviews, on the other hand, are inherently adaptive. Using machine learning, these tools can continuously refine their models based on feedback from real-world outcomes such as hiring or turnover data. This ability to evolve ensures the assessments align with organisations’ needs.
One of the main critiques of SJTs is their reliance on multiple-choice responses. While structured and straightforward, these options may not capture the full scope of a candidate’s thinking, communication skills, or problem-solving ability. The approach is often limiting, reducing complex human behaviour to a few predefined choices.
AI-enabled chat interviews work more holistically and dynamically. These tools provide a more complete picture of a person by allowing candidates to answer questions in their own words. Natural language processing (NLP) analyses their responses, offering insights into personality traits, communication skills, and behavioural tendencies. This open-ended format lets candidates express themselves authentically, giving employers a deeper understanding of their potential.
SJTs often include time constraints and rigid formats, which can create pressure for candidates. This is especially true when candidates feel forced to choose options that don’t fully reflect how they would actually behave. The process can feel impersonal, even transactional.
In contrast, chat-based interviews are designed to be conversational and low-pressure for candidates. By removing time limits and adopting a familiar chat interface, these tools help candidates feel more at ease. They also frequently include personalised feedback, turning the assessment into a valuable experience for the candidate, not just the employer.
Traditional SJTs are prone to transparency issues, as candidates can often identify and select the “best practice” answers without revealing their true tendencies. Additionally, static test designs can unintentionally embed bias; due to the nature of the timed test, SJTs have been found to disadvantage some groups.
AI chat interviews, when developed ethically within a framework like Sapia.ai’s FAIR Hiring Framework, eliminate explicit bias by relying solely on the content of a candidate’s responses. Their machine learning models are continuously validated for fairness, ensuring that hiring decisions are free from subjective judgments or irrelevant demographic factors.
Workplaces are constantly changing, and hiring tools need to keep up. SJTs’ fixed nature can make them less effective as roles evolve or organizational priorities shift. They provide a snapshot but not a dynamic view of what’s needed.
AI-enabled chat interviews are built to adapt. With feedback loops and continuous learning, they incorporate real-world hiring outcomes—like retention and performance data—into their models. This ensures that assessments stay relevant and effective over time.
As hiring demands grow more complex, so does the need for tools that can capture the whole person, not just their response to hypothetical scenarios. While SJTs have played an important role in hiring practices, they are increasingly being replaced by tools like AI-enabled chat interviews.
These modern approaches provide richer data, adapt to changing needs, and create a richer and more engaging experience for candidates. Perhaps most importantly, they emphasise fairness and inclusivity, aligning with the growing demand for unbiased hiring practices.
For organisations evaluating their assessment tools, the question isn’t just which method is “better.” Understanding the specific needs of your roles, teams, and candidates will help you choose tools that help you make decisions that are both informed and equitable.