To find out how to use Recruitment Automation to hire faster, reduce bias and save, we also have a great retail industry eBook on Ai in HR.
Let’s discuss the significant issues that talent acquisition teams face with assessment centres and talent assessment tools every day. As a solution provider operating in the high-volume recruiting space, we’ve identified seven common problems with assessment centres and the use of talent assessment tools.
Firstly, a bit of an explanation.
What is the recruitment Assessment Centre?
Assessment Centres or “Group Interviews” are a popular recruitment tool for those who specialise in high volume recruitment or large enrolment programs. They usually bring together a large number of candidates. This group is then reduced to a smaller group in the final phase of the recruiting selection process.
Let’s talk about the advantages of Group Interviews.
Firstly, group interviews offer significant advantages for high-volume recruitment. They are thought to yield better results. For every candidate interviewed more are hired with greater accuracy. That is, compared to standard face-to-face interviews. They are also quicker. In that, there is far greater efficiency in the number of candidates interviewed per hour. Many large-scale recruitment programs use assessment centres to evaluate candidates against one another using various exercises. These exercises are designed to assess your suitability for the job. They check your performance in your role as well as your knowledge of the company and its culture. Some exercises involve you working individually. Others assess you and your ability to work as part of a group.
For the candidate:
An invitation to an assessment centre shows that you are successful in the early stages of the recruitment process. It usually takes place after the first round of pre-selection interviews and before the final selection. This can be seen as more reliable and fair than an interview alone. It gives you the chance to demonstrate your potential in a variety of environments. Candidates should also be able to learn more about the culture of the organisation and the role of the workplace.
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For the organisation:
Assessment Centres provide an evaluation method based on multiple evaluations, including occupational simulations. They monitor a candidate’s performance across a range of activities. This is to assess skills, competencies and traits that could be used in the workplace. Many companies use this method to recruit their graduate programs. In other words, to assess potential employees who have little or no professional experience. The bonus is that it also gives employers the opportunity to make a positive impression.
This all sounds great, except for these 7 Big Assessment Centre Problems
Assessment Centre Problem 1
1. They are a pain to organise.
“No Julie, we do not have an afternoon session on Tuesday just on Monday and Thursday” – sound familiar?
Assessment Centre Problem 2
2. No one wants to be there.
The candidate wishes they had a job already. The hiring manager wishes they had their staff already. The recruiter wishes they were out for lunch. The general tone is: “when will this be over?”.
Assessment Centre Problem 3
3. They are disappointing.
The results are never what you expected – for anyone! Maybe you attend with optimism. More likely you probably think to yourself “how will I select from this dire bunch of candidates???!“.
And every candidate is thinking: “This is ridiculous and unfair and like …totally ridiculous”.
Assessment Centre Problem 4
4. Speaking loud seems to get you noticed.
Seems like whether you are the assessor or the candidate, the person who speaks loud often wins out. Almost always leaving participants to wonder: “Were fair decisions made and were the right decisions made?“.
Loud does not equate to right. Being confident does not equate to right either. Right?
Assessment Centre Problem 5
5. They are all different.
There is little to no consistency or standardisation. For anyone is part of a national or global talent acquisition team – this is somewhat worrying. Particularly when you are recruiting for the same role across multiple geographies. When the bar to enter that role (and your organisation) moves, its a shift in goalposts and everyone knows: “that just ain’t fair!”.
Assessment Centre Problem 6
6. Keeping the paperwork for compliance reasons is terribly time-consuming.
The record-keeping on assessment centres is an administrators nightmare. The spreadsheets to obtain attendance records, then print-outs to capture scoring. And for how long do you actually have to keep every scoring sheet? Is it a year or is it 7?
Assessment Centre Problem 7
7. Calibration is rarely objective and never data-driven.
In concluding the assessment centre, the team calibrate their results together. This is the final decision-making process. Who should we progress to hire and who should be declined?
For anyone who has been an assessor, we all know that this calibration piece is too often based on opinions: “I believe she will really fit in” “She seemed to be super friendly” “I think she will be a great hire”. Believe, seemed, think. What is this? A fortune-tellers table in the corner of a dodgy country market? What happened to objective decision making?
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Above all, they are ridiculously time-consuming! With so much time being spent on Group Interviews, should we think seriously about how they could be done better? Hours organising and days invested in an event with unpredictable results. Seems crazy! Can we do something to improve this costly and unwieldy process?
Sapia is solving these assessment centre problems.
It is for these reasons that Sapia has launched LiveInterview – the app that specialises in making group interviews:
1. Easier to organise
2. A pleasure to be there
3. Yield better results – especially considering all attendees were preselected using FirstInterview!
4. Totally fair and equitable
5. Consistent and standardised
6. Easy to administer. No record-keeping needed anymore, ever
7. Data-driven objective decision making plus it delivers a better hiring yield.
Assessment Centres have their place.
Now, let’s make the assessment centre shine, and produce the results we expect. To learn more, leave your details here, and we will be in contact.
Watch the video here – LiveInterview for Assessment Centres
Suggested Reading:
https://sapia.ai/blog/graduate-recruitment-during-covid-19-whats-different/
Related
Blog
Mirrored diversity: why retail teams should look like their customers
Walk into any store this festive season and you’ll see it instantly. The lights, the displays, the products are all crafted to draw people in. Retailers spend millions on campaigns to bring customers through the door.
But the real moment of truth isn’t the emotional TV ad, or the shimmering window display. It’s the human standing behind the counter. That person is the brand.
The missing link in retail hiring
Most retailers know this, yet their hiring processes tell a different story. Candidates are often screened by rigid CV reviews or psychometric tests that force them into boxes. Neurodiverse candidates, career changers, and people from different cultural or educational backgrounds are often the ones who fall through the cracks.
And yet, these are the very people who may best understand your customers. If your store colleagues don’t reflect the diversity of the communities you serve, you create distance where there should be connection. You lose loyalty. You lose growth.
We call this gap the diversity mirror.
What mirrored diversity looks like
When retailers achieve mirrored diversity, their teams look like their customers:
- A grocery store team that reflects the cultural mix of its neighbourhood.
- A fashion store with colleagues who understand both style and accessibility.
- A beauty retailer whose teams reflect every skin tone, gender, and background that walks through the door.
Customers buy where they feel seen – making this a commercial imperative.
How to recruit seasonal employees with mirrored diversity
The challenge for HR leaders is that most hiring systems are biased by design. CVs privilege pedigree over potential. Multiple-choice tests reduce people to stereotypes. And rushed festive hiring campaigns only compound the problem.
That’s where Sapia.ai changes the equation: Every candidate is interviewed automatically, fairly, and in their own words.
- Bias is measured and monitored using Sapia.ai’s FAIR™ framework.
- Outcomes are validated at scale: 7+ million candidates, 52 countries, average candidate satisfaction 9.2/10.
- Diversity can be measured: with the Diversity Dashboard, you can track DEI capture rates, candidate engagement, and diversity hiring outcomes across every stage of the funnel.
With the right HR hiring tools, mirrored diversity becomes a data point you can track, prove, and deliver on. It’s no longer just a slogan.
Retail recruiting strategies in action: the David Jones example
David Jones, Australia’s premium department store, put this into practice:
- 40,000 festive applicants screened automatically
- 80% of final hires recommended by Sapia.ai
- Recruiters freed up 4,000 hours in screening time
- Candidate experience rated 9.1/10
The result? Store teams that belong with the brand and reflect the customers they serve.
Read the David Jones Case Study here 👇
Recruiting ideas for retail leaders this festive season
As you prepare for festive hiring in the UK and Europe, ask yourself:
- How much will you spend on marketing this Christmas?
- And how much will you invest in ensuring the colleagues who deliver that brand promise reflect the people you want in your stores?
Because when your colleagues mirror your customers, you achieve growth, and by design, you’ll achieve inclusion.
See how Sapia.ai can help you achieve mirrored diversity this festive season. Book a demo with our team here.
FAQs on retail recruitment and mirrored diversity
What is mirrored diversity in retail?
Mirrored diversity means that store teams reflect the diversity of their customer base, helping create stronger connections and loyalty.
Why is diversity important in seasonal retail hiring?
Seasonal employees often provide the first impression of a brand. Inclusive teams make customers feel seen, improving both experience and sales.
How can retailers improve their hiring strategies?
Adopting tools like AI structured interviews, bias monitoring, and data dashboards helps retailers hire fairly, reduce screening time, and build more diverse teams.
Blog
The Diversity Dashboard: Proving your DEI strategy is working
Why measuring diversity matters
Organisations invest heavily in their employer brand, career sites, and EVP campaigns, especially to attract underrepresented talent. But without the right data, it’s impossible to know if that investment is paying off.
Representation often varies across functions, locations, and stages of the hiring process. Blind spots allow bias to creep in, meaning underrepresented groups may drop out long before offer.
Collecting demographic data is only step one. Turning it into insight you can act on is where real change and better hiring outcomes happen.
What is the Diversity Dashboard?
The Diversity Dashboard in Discover Insights, Sapia.ai’s analytics tool, gives you real-time visibility into representation, inclusion, and fairness at every stage of your talent funnel. It helps you connect the dots between your attraction strategies and actual hiring outcomes.
Key features include:
- Demographic filters – Switch between gender, ethnicity, English as an additional language, First Nations status, disability, and veteran status. View age and ethnicity in standard or alternative formats to match regional reporting needs.
- Representation highlights – Identify the top five represented sub-groups for each demographic, plus the three fastest-growing among underrepresented groups.
- Track trends over time – See month-by-month changes in representation over the past 12 months, compare to earlier periods, and connect the data back to your EVP and attraction spend.
- Candidate experience metrics – Measure CSAT (satisfaction) and engagement rates by demographic to ensure your hiring process works for everyone. Inclusion is measurable.
- Hiring fairness – Compare representation in your applied, recommended, and hired pools to spot drop-offs. Understand not just who applies, but who progresses — and why.
From insight to action
With the Diversity Dashboard, you can pinpoint where inclusion is thriving and where it’s falling short.
- See if your EASL candidates are applying in high numbers but not progressing to live interview.
- Spot if candidates with a disability report high satisfaction but have lower offer rates.
- Track the impact of targeted campaigns month-by-month and adjust quickly when something isn’t working.
It’s also a powerful tool to tell your success story. Celebrate wins by showing which underrepresented groups are making the biggest gains, and share that progress with boards, executives, and regulators.
Built on science, backed by trust
Powered by explainable AI and the world’s largest structured interview dataset, your insights are fair, auditable, and evidence-based.
Measuring diversity is the first step. Using that data to take action is where you close the Diversity Gap. With the Diversity Dashboard, you can prove your strategy is working and make the changes where it isn’t.
Book a demo to see the Diversity Dashboard in action.
Blog
Neuroinclusion by design. Not by exception.
Why neuroinclusion can’t be a retrofit and how Sapia.ai is building a better experience for every candidate.
In the past, if you were neurodivergent and applying for a job, you were often asked to disclose your diagnosis to get a basic accommodation – extra time on a test, maybe the option to skip a task. That disclosure often came with risk: of judgment, of stigma, or just being seen as different.
This wasn’t inclusion. It was bureaucracy. And it made neurodiverse candidates carry the burden of fitting in.
We’ve come a long way, but we’re not there yet.
Shifting from retrofits to inclusive-by-design
Over the last two decades, hiring practices have slowly moved away from reactive accommodations toward proactive, human-centric design. Leading employers began experimenting with:
- Sharing interview questions in advance
- Replacing group exercises with structured simulations
- Offering a variety of assessment formats
- Co-designing assessments with neurodiverse candidates
But even these advances have often been limited in scope, applied to special hiring programs or specific roles. Neurodiverse talent still encounters systems built for neurotypical profiles, with limited flexibility and a heavy dose of social performance pressure.
Hiring needs to look different.
Insight 1: The next frontier of hiring equity is universal design
Truly inclusive hiring doesn’t rely on diagnosis or disclosure. It doesn’t just give a select few special treatment. It’s about removing friction for everyone, especially those who’ve historically been excluded.
That’s why Sapia.ai was built with universal design principles from day one.
Here’s what that looks like in practice:
- No time limits — Candidates answer at their own pace
- No pressure to perform — It’s a conversation, not a spotlight
- No video, no group tasks — Just structured, 1:1 chat-based interviews
- Built-in coaching — Everyone gets personalised feedback
It’s not a workaround. It’s a rework.
Insight 2: Not all “friendly” methods are inclusive
We tend to assume that social or “casual” interview formats make people comfortable. But for many neurodiverse individuals, icebreakers, group exercises, and informal chats are the problem, not the solution.
When we asked 6,000 neurodiverse candidates about their experience using Sapia.ai’s chat-based interview, they told us:
“It felt very 1:1 and trustworthy… I had time to fully think about my answers.”
“It was less anxiety-inducing than video interviews.”
“I like that all applicants get initial interviews which ensures an unbiased and fair way to weigh-up candidates.”
Insight 3: Prediction ≠ Inclusion
Some AI systems claim to infer skills or fit from resumes or behavioural data. But if the training data is biased or the experience itself is exclusionary, you’re just replicating the same inequity with more speed and scale.
Inclusion means seeing people for who they are, not who they resemble in your data set.
At Sapia.ai, every interaction is transparent, explainable, and scientifically validated. We use structured, fair assessments that work for all brains, not just neurotypical ones.
Where to from here?
Neurodiversity is rising in both awareness and representation. However, inclusion won’t scale unless the systems behind hiring change as well.
That’s why we built a platform that:
- Doesn’t rely on disclosure
- Removes ambiguity and pressure
- Creates space for everyone to shine
- Measures what matters, fairly
Sapia.ai is already powering inclusive, structured, and scalable hiring for global employers like BT Group, Costa Coffee and Concentrix. Want to see how your hiring process can be more inclusive for neurodivergent individuals? Let’s chat.