Transforming diversity for a beloved Irish retail brand

Woodie’s is one of Ireland’s most loved brands, with 1,300 people across 35 stores.

The challenge

With a solid commitment to inclusion, Woodie’s wants its team to represent their diverse community. Beyond training their workforce in unconscious bias, which wasn’t working, Woodie’s sought a scalable technology solution. Introducing the world’s smartest and fairest interviewer.

Awesome results (at time of publication)

• 16,500 candidates interviewed
• 500 hires
• 22 minute average to complete interview
• 71% of candidates feel more self-aware
• 60% of candidates more likely to recommend Woodie’s as an employer

Rolling out Sapia’s Chat Interview changed the game for Woodie’s candidates and the business.

Candidates are interviewed by Sapia’s Ai Smart Interviewer using any digital device, at any time of day or night, and from anywhere.

By interviewing using a familiar format similar to text messaging, candidates feel comfortable and confident to be themselves.

Woodie’s shifted the dial on diversity, hiring 3 times more ethnic minorities and 1.5 times more women in the first 3 months than using their traditional recruitment approach.

Candidate satisfaction is 8.6 out of 10, and the business has so far saved 7,000 hours through using Ai to screen their applications.

Download the complete case study