Transforming diversity for a beloved Irish retail brand
Ireland’s leading Home, DIY & Garden retailer Woodie’s has always been committed to diversity and inclusion. With Sapia’s AI Smart Interviewer on board, their efforts accelerated.
The challenge
Searching for a fair and inclusive screening systems
Woodie’s is one of Ireland’s most loved brands, with 1,300 people across 35 stores. With a solid commitment to inclusion, Woodie’s wants its team to represent their diverse community.
Beyond training their workforce in unconscious bias, which wasn’t working, Woodie’s sought a scalable technology solution. Introducing Sapia.ai: the world’s smartest and fairest interviewer.
The solution
Blind chat interviews that give everyone a fair go
Rolling out Sapia’s Chat Interview changed the game for Woodie’s candidates and the business. Candidates are interviewed by Sapia’s AI Smart Interviewer using any digital device, at any time of day or night, and from anywhere.
By interviewing using a familiar format similar to text messaging, candidates feel comfortable and confident to be themselves.
The outcome
A marked improvement in hiring diversity
Woodie’s shifted the dial on diversity, hiring three times more ethnic minorities and 1.5 times more women in the first three months than using their traditional recruitment approach.
Candidate satisfaction is 8.6 out of 10, and the business saves 730 hours per month through using ethical AI to screen and assess their candidates.
The story so far
- 30,000 candidates interviewed
- 1,000 hires
- 22-minute average to complete interview
- 71% of candidates feel more self-aware
- 60% of candidates more likely to recommend Woodie’s as an employer
A truly inclusive hiring process makes real impact on diversity
- 3x more ethnic minority hires
- 2x more LGBTQI+ hires
- 1.5x more women hires
Average candidate happiness score from Woodie’s candidates: 8.6 / 10
Download the full story below.
