To find out how to interpret bias in recruitment, we also have a great eBook on inclusive hiring.
Blind hiring and screening approaches have become significant in recruitment recently and are now considered fair and objective. But what is blind screening? The blind screening involves a situation where the candidate’s personal information such as name, gender, age, or ethnicity is not known to the employer. This is to avoid the bias of conscience and make the process of employment be fair or meritocracy.
One of the AI-enhanced interviewing practices is the AI blind interviews, where an AI interviewer does not know about the personal and demographic details of the candidate. At times, AI blind interviews may also employ voice modulation to guarantee total anonymity. On the other hand, blind resumes are carefully edited versions, where personal information is removed, leaving only skills and experience, often processed through AI interview software.
Blind recruitment is defined as the process of making hiring decisions without regard to personal and demographic details. This approach has gained momentum, and recent blind hiring data indicate that organizations that practice these methods tend to see a rise in diversity as well as a decrease in hiring bias.
Blind Hiring.
In the late 1970s, as the world was changing around them, the Toronto Symphony Orchestra realised they had a problem. Specifically, a white male problem; the profile of nearly every musician.
In what is largely seen as the genesis of the blind interview, in 1980 the orchestra changed their audition process completely. Musicians were placed behind a screen so the auditioning panel couldn’t know the gender, race or age of the musician they were listening to. It’s said they even put down the carpet so the sound of high heels on the stage could not be heard.
All the panel could hear was the music.
Of course, the result of this blind screening was profound. Hiring decisions were made on the quality of the performance only. In just a few short years, the ‘white male’ orchestra was transformed to more equal gender representation with musicians further diversified by their cultural backgrounds.
Not only has the Toronto Symphony Orchestra continued to use blind screening ever since, but it was also quickly adopted by most major orchestras around the world.
Beyond the concert stage, blind screening and blind recruitment practices are used by government, academic and business organisations globally. Because when it comes to identifying the best qualified or best-fit candidates, all you need to hear is their ‘music’.
It’s hard to admit our biases play a role in our decisions. That’s why Blind Hiring works.
Are tall people more likely to get higher paid roles? Do the best looking candidates always get the job? Will Michael or Mohamed be the best fit for your team?
While it’s easy to recognise bias in other people, it’s usually harder to admit that we are biased ourselves. That’s why it’s called unconscious bias. It’s something we all have and something we can all be affected by.
Unconscious bias is about making assumptions, stereotyping or a fear of the unknown in how we assess other people. It can be innate or it can be learned and it’s created and reinforced through our personal experiences, our cultural background and environment.
Think of gender bias, ageism, racism or name bias – these are some common biases that need no explanation. However, psychologists and researchers have identified over 150 types of bias that impact the way we form opinions and make judgements about people, often instantly.
The science is in. People are biased. And, again, that’s why Blind Hiring works.
In a two year study titled Whitened Résumés: Race and Self-Presentation in the Labor Market published in the Administrative Science Quarterly in 2016, academics from the University of Toronto and Stanford University looked at racial and gender bias during resume screening.
In one US study, they created and sent out resumes for black and Asian candidates for 1,600 advertised entry-level jobs. While some of the resumes included information such as names, colleges, towns and cities that clearly pointed out the applicants’ race or status, others were ‘whitened’, or scrubbed of racial clues.
Amongst many insights, they found that white-sounding names were 75% more likely to get an interview request than identical resumes with Asian names and 50% more likely than black-sounding names. Males were 40% more likely to get an interview request than women.
Still need convincing?
Another 2016 study by The Institute for the Study of Labor (IZA) in Bonn, Germany examined how ethnicity and religion influenced a candidate’s chances of landing an interview. 1500 real employers received otherwise identical applications, complete with a photo, from Sandra Bauer, Meryem Ӧztürk, or Meryem Ӧztürk wearing a headscarf.
- German-sounding Sandra received interview invitations 19% of the time.
- The identical application from Meryem recieved a call back 14% of the time while Meryem with a headscarf got called just 4% of the time.
These are just two of many research studies that suggest bias and discrimination are rife in the hiring process. In a 2017 UK study, only a third of hiring managers felt confident they were not biased or prejudiced when hiring new staff, while nearly half of those surveyed admitted that bias did affect their hiring choice. 20% couldn’t be sure.
Tackling bias in hiring & recruitment
When it comes to hiring, we all have our own thoughts about what an ideal candidate is supposed to look like. The problem is that our own bias can get in the way of the right decision.
If you’ve already pre-determined a candidate’s suitability by their age, gender or the school they attended, then you could be missing out on employing the candidate with the best qualifications. Or while you’re thinking about the best ‘cultural fit’ for your team, you’re actually missing the opportunity for the best ‘cultural add’.
But what if you could take bias out of candidate screening and hiring process? Is that even possible?
A closer look at blind hiring
Just as the Toronto Symphony Orchestra hid the identities of auditioning musicians behind a screen, there are several ways to bring blind hiring to your recruitment process:
Blind Screening
Nearly all hiring decisions will involve a human to human interview. But take a step back in the process and blind screenings can ensure that all candidates are competing on a level playing field. With the opportunity to be assessed only on qualifications or skills, the best candidates for a role can be identified.
Blind screening is about making candidates anonymous – removing details from applications or CVs that reveal details that may colour the recruiter or hirer’s assessment. It makes it easier to make objective decisions about a candidate based on skills, experience and suitability without the distraction (and the damage!) of bias.
Unconscious bias can be triggered by someone’s name, their gender, race or age, the town they grew up in or the schools they attended.
Blind Assessments
Before making a final decision, many employers like to test a candidate’s skills or knowledge by setting a task or challenge. Others undertake personality or other testing to assess a range of relevant qualities such as aptitude, teamwork, communication skills or critical thinking. Candidates can be assigned an identifying number or code to retain their anonymity through blind testing, though this is often best done through a third-party service provider.
Blind Interviewing
With face-to-face, phone or video interviews, it’s clearly impossible to keep candidates anonymous. Blind interviewing is possible, however, using a written QandA format or by using next-generation chatbots or text-driven interview software. Most recruiters and employers would agree, however, that there would be few if any, times it would be appropriate to make hiring decisions based solely on blind interviewing and without an in-person interview.
Read: The Ultimate Guide to Interview Automation
Blind interviewing, testing and screening in one – how Sapia has changed the game
Sapia is a leading innovator and advocate in using technology to enhance the recruitment process. Our AI-enabled, text chat interview platform has been designed to deliver the ultimate in blind testing at the most important stage of the recruitment process: candidate screening.
The ultimate in blind screening
Firstly, you will never have to read another CV again. Especially in bulk recruiting assignments, Sapia can help recruiters find the best candidates faster and more cost-effectively. CV’s are littered with bias-inducing aggravators. With Sapia, blind interviews are at the top of the recruiting funnel, not CV reviews.
By removing bias from the screening process, we’re helping employers to increase workplace diversity. It also delivers an outstanding candidate experience.
Reviewing and screening CVs is the most time-consuming part of any recruiter’s job and Sapia can put more hours back in your day.
Removing bias elements from the equation
Sapia evaluates candidates with a simple open, transparent interview via a text conversation. Candidates know mobile text and trust text.
Our platform removes all the elements that can bring unconscious bias into play – no CVs, video hook-ups, voice data or visual content. Nor do we extract data from social channels.
What candidates do discover is a non-threatening text interview that respects and recognises them for the individual they are, providing them with the space and time to tell their story in their words.
Algorithms see what humans can’t
As candidates complete and submit their interview, the platform uses artificial intelligence and machine learning to test, assess and rank candidates on values, traits, personality, communications skills and more. By bringing this blind interview into the upfront screening, recruiters can gain valuable personality insights and the confidence of a shortlist with the very best matched candidates to proceed to live interviews.
The platform has a 99% satisfaction rate from candidates and they report they are motivated by the personalised feedback, insights and coaching tips that the platform provides, along with the opportunity to provide their feedback on the process.
Blind hiring is better for business
Free from biases of the candidate’s race, gender, age or education level, Sapia’s platform delivers blind interviewing, testing and screening in one. Helping to build workplace diversity brings benefits for everyone – it can help lift employee satisfaction, boost engagement and productivity and enhance the reputation of your business as a great employer.
We believe there is a formula for trust when it comes to interviewing …
- Blind screening
- Using inclusive and engaging technology
- Apply a consistent assessment rubric
- Explainable and relatable process
- Relying only on data consensually given by the candidate
Final human decision supported by objective data. Or more simply:
Trust = (Inclusivity + Transparency + Explainability + Consistency) – Bias
Find out more about our AI-powered blind recruitment tool and how we can support your hiring needs today. You can try out Sapia’s Chat Interview right now – here. Else you can leave us your details to receive a personalised demo
Have you seen the New Inclusive e-Book?
It offers a pathway to fairer hiring. Get diversity and inclusion right whilst hiring on time and on budget.
In this Inclusivity e-Book, you’ll learn:
- How to design an inclusive recruitment path. From discovery to offer and validation of the process.
- The hidden inclusion challenges that are holding your organisation back.
- How to tell if Ai technology is ethical.
Related
Blog
Mirrored diversity: why retail teams should look like their customers
Walk into any store this festive season and you’ll see it instantly. The lights, the displays, the products are all crafted to draw people in. Retailers spend millions on campaigns to bring customers through the door.
But the real moment of truth isn’t the emotional TV ad, or the shimmering window display. It’s the human standing behind the counter. That person is the brand.
The missing link in retail hiring
Most retailers know this, yet their hiring processes tell a different story. Candidates are often screened by rigid CV reviews or psychometric tests that force them into boxes. Neurodiverse candidates, career changers, and people from different cultural or educational backgrounds are often the ones who fall through the cracks.
And yet, these are the very people who may best understand your customers. If your store colleagues don’t reflect the diversity of the communities you serve, you create distance where there should be connection. You lose loyalty. You lose growth.
We call this gap the diversity mirror.
What mirrored diversity looks like
When retailers achieve mirrored diversity, their teams look like their customers:
- A grocery store team that reflects the cultural mix of its neighbourhood.
- A fashion store with colleagues who understand both style and accessibility.
- A beauty retailer whose teams reflect every skin tone, gender, and background that walks through the door.
Customers buy where they feel seen – making this a commercial imperative.
How to recruit seasonal employees with mirrored diversity
The challenge for HR leaders is that most hiring systems are biased by design. CVs privilege pedigree over potential. Multiple-choice tests reduce people to stereotypes. And rushed festive hiring campaigns only compound the problem.
That’s where Sapia.ai changes the equation: Every candidate is interviewed automatically, fairly, and in their own words.
- Bias is measured and monitored using Sapia.ai’s FAIR™ framework.
- Outcomes are validated at scale: 7+ million candidates, 52 countries, average candidate satisfaction 9.2/10.
- Diversity can be measured: with the Diversity Dashboard, you can track DEI capture rates, candidate engagement, and diversity hiring outcomes across every stage of the funnel.
With the right HR hiring tools, mirrored diversity becomes a data point you can track, prove, and deliver on. It’s no longer just a slogan.
Retail recruiting strategies in action: the David Jones example
David Jones, Australia’s premium department store, put this into practice:
- 40,000 festive applicants screened automatically
- 80% of final hires recommended by Sapia.ai
- Recruiters freed up 4,000 hours in screening time
- Candidate experience rated 9.1/10
The result? Store teams that belong with the brand and reflect the customers they serve.
Read the David Jones Case Study here 👇
Recruiting ideas for retail leaders this festive season
As you prepare for festive hiring in the UK and Europe, ask yourself:
- How much will you spend on marketing this Christmas?
- And how much will you invest in ensuring the colleagues who deliver that brand promise reflect the people you want in your stores?
Because when your colleagues mirror your customers, you achieve growth, and by design, you’ll achieve inclusion.
See how Sapia.ai can help you achieve mirrored diversity this festive season. Book a demo with our team here.
FAQs on retail recruitment and mirrored diversity
What is mirrored diversity in retail?
Mirrored diversity means that store teams reflect the diversity of their customer base, helping create stronger connections and loyalty.
Why is diversity important in seasonal retail hiring?
Seasonal employees often provide the first impression of a brand. Inclusive teams make customers feel seen, improving both experience and sales.
How can retailers improve their hiring strategies?
Adopting tools like AI structured interviews, bias monitoring, and data dashboards helps retailers hire fairly, reduce screening time, and build more diverse teams.
Blog
The Diversity Dashboard: Proving your DEI strategy is working
Why measuring diversity matters
Organisations invest heavily in their employer brand, career sites, and EVP campaigns, especially to attract underrepresented talent. But without the right data, it’s impossible to know if that investment is paying off.
Representation often varies across functions, locations, and stages of the hiring process. Blind spots allow bias to creep in, meaning underrepresented groups may drop out long before offer.
Collecting demographic data is only step one. Turning it into insight you can act on is where real change and better hiring outcomes happen.
What is the Diversity Dashboard?
The Diversity Dashboard in Discover Insights, Sapia.ai’s analytics tool, gives you real-time visibility into representation, inclusion, and fairness at every stage of your talent funnel. It helps you connect the dots between your attraction strategies and actual hiring outcomes.
Key features include:
- Demographic filters – Switch between gender, ethnicity, English as an additional language, First Nations status, disability, and veteran status. View age and ethnicity in standard or alternative formats to match regional reporting needs.
- Representation highlights – Identify the top five represented sub-groups for each demographic, plus the three fastest-growing among underrepresented groups.
- Track trends over time – See month-by-month changes in representation over the past 12 months, compare to earlier periods, and connect the data back to your EVP and attraction spend.
- Candidate experience metrics – Measure CSAT (satisfaction) and engagement rates by demographic to ensure your hiring process works for everyone. Inclusion is measurable.
- Hiring fairness – Compare representation in your applied, recommended, and hired pools to spot drop-offs. Understand not just who applies, but who progresses — and why.
From insight to action
With the Diversity Dashboard, you can pinpoint where inclusion is thriving and where it’s falling short.
- See if your EASL candidates are applying in high numbers but not progressing to live interview.
- Spot if candidates with a disability report high satisfaction but have lower offer rates.
- Track the impact of targeted campaigns month-by-month and adjust quickly when something isn’t working.
It’s also a powerful tool to tell your success story. Celebrate wins by showing which underrepresented groups are making the biggest gains, and share that progress with boards, executives, and regulators.
Built on science, backed by trust
Powered by explainable AI and the world’s largest structured interview dataset, your insights are fair, auditable, and evidence-based.
Measuring diversity is the first step. Using that data to take action is where you close the Diversity Gap. With the Diversity Dashboard, you can prove your strategy is working and make the changes where it isn’t.
Book a demo to see the Diversity Dashboard in action.
Blog
Neuroinclusion by design. Not by exception.
Why neuroinclusion can’t be a retrofit and how Sapia.ai is building a better experience for every candidate.
In the past, if you were neurodivergent and applying for a job, you were often asked to disclose your diagnosis to get a basic accommodation – extra time on a test, maybe the option to skip a task. That disclosure often came with risk: of judgment, of stigma, or just being seen as different.
This wasn’t inclusion. It was bureaucracy. And it made neurodiverse candidates carry the burden of fitting in.
We’ve come a long way, but we’re not there yet.
Shifting from retrofits to inclusive-by-design
Over the last two decades, hiring practices have slowly moved away from reactive accommodations toward proactive, human-centric design. Leading employers began experimenting with:
- Sharing interview questions in advance
- Replacing group exercises with structured simulations
- Offering a variety of assessment formats
- Co-designing assessments with neurodiverse candidates
But even these advances have often been limited in scope, applied to special hiring programs or specific roles. Neurodiverse talent still encounters systems built for neurotypical profiles, with limited flexibility and a heavy dose of social performance pressure.
Hiring needs to look different.
Insight 1: The next frontier of hiring equity is universal design
Truly inclusive hiring doesn’t rely on diagnosis or disclosure. It doesn’t just give a select few special treatment. It’s about removing friction for everyone, especially those who’ve historically been excluded.
That’s why Sapia.ai was built with universal design principles from day one.
Here’s what that looks like in practice:
- No time limits — Candidates answer at their own pace
- No pressure to perform — It’s a conversation, not a spotlight
- No video, no group tasks — Just structured, 1:1 chat-based interviews
- Built-in coaching — Everyone gets personalised feedback
It’s not a workaround. It’s a rework.
Insight 2: Not all “friendly” methods are inclusive
We tend to assume that social or “casual” interview formats make people comfortable. But for many neurodiverse individuals, icebreakers, group exercises, and informal chats are the problem, not the solution.
When we asked 6,000 neurodiverse candidates about their experience using Sapia.ai’s chat-based interview, they told us:
“It felt very 1:1 and trustworthy… I had time to fully think about my answers.”
“It was less anxiety-inducing than video interviews.”
“I like that all applicants get initial interviews which ensures an unbiased and fair way to weigh-up candidates.”
Insight 3: Prediction ≠ Inclusion
Some AI systems claim to infer skills or fit from resumes or behavioural data. But if the training data is biased or the experience itself is exclusionary, you’re just replicating the same inequity with more speed and scale.
Inclusion means seeing people for who they are, not who they resemble in your data set.
At Sapia.ai, every interaction is transparent, explainable, and scientifically validated. We use structured, fair assessments that work for all brains, not just neurotypical ones.
Where to from here?
Neurodiversity is rising in both awareness and representation. However, inclusion won’t scale unless the systems behind hiring change as well.
That’s why we built a platform that:
- Doesn’t rely on disclosure
- Removes ambiguity and pressure
- Creates space for everyone to shine
- Measures what matters, fairly
Sapia.ai is already powering inclusive, structured, and scalable hiring for global employers like BT Group, Costa Coffee and Concentrix. Want to see how your hiring process can be more inclusive for neurodivergent individuals? Let’s chat.