Search for “Candidate Experience” on Google and you will get in the region of 2.3M results. “Wow, that’s a lot!”
Yet do the same search for “Customer Experience” and you will 56x that amount – with a whopping 132,000,000 results delivered to you. Also, have a look at Google Search trends over the past 10 years and, this is what you will see. Overall, there is very little interest in “Candidate Experience” when compared to “Customer Experience”.
The same trend exists in books. Search Amazon for “Customer Experience” and there are over 1000 books written. However, if you do the same search for “Candidate Experience” and theres a pithy 20 books.
To borrow from our recent blog on The Two Big Reasons To Prioritise Improving Candidates’ Experience In 2024: Candidate experience is defined as the perception of a job seeker about an organisation and their brand based on their interactions during the recruiting process. Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. Is there a difference?
It’s all about how the human feels when interacting with your brand. Thus, it’s all about the human and candidate experience.
What could we learn from that ‘thought experiment”? We borrowed Blake Morgan’s article in Forbes as a source. Some of these quotes should be read as if your full-time role is in Talent Acquisition.
These could provide a source of inspiration for your next retrospective or “Lessons Learnt” on Candidate Experience.
“We see our candidates as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the candidate experience a little bit better.” – Jeff Bezos
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
“Candidate experience isn’t an expense. Managing candidate experience bolsters your brand.” – Stan Phelps
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
“The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
“Make the candidate the hero of your story.” – Ann Handley
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney
“If you don’t care, your candidate never will.” – Marlene Blaszczyk
“Loyal candidates, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
“Candidate experience better be at the top of your list when it comes to priorities in your organization. Candidate experience is the new marketing.” – Steve Cannon
“Building a good candidate experience does not happen by accident. It happens by design.” – Clare Muscutt
“Exceptional candidate experiences are the only sustainable platform for competitive differentiation.” – Kerry Bodine
“Innovation needs to be part of your culture. Candidates are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
“Our attitude towards others determines their attitude towards us.” – Earl Nightingale
“Your mission statement may be on the wall, but your core values are displayed in the attitudes of your employees.” – Elle Clarke
“So, get to know your candidates. Humanize them. Humanize yourself. It’s worth it.” – Kristin Smaby
“Treat each candidate as if they are the only one!” – Laurice Leitao
“The key is to set realistic candidate expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.” – Richard Branson
“Revolve your world around the candidate and more candidates will revolve around you.” – Heather Williams
“To earn the respect (and eventually love) of your candidates, you first have to respect those candidates.” – Colleen Barrett
“How you think about your candidate influences how you respond to them.” – Marilyn Suttle
“If people believe they share values with a company, they will stay loyal to the brand” – Howard Schultz
“You will get all you want in life if you help enough other people get what they want.” – Zig Ziglar
“Ease your candidates’ pain.” – Hazel Edwards
“Your most unhappy candidates are your greatest source of learning.” – Bill Gates
“Courteous treatment will make a candidate a walking advertisement.” – J.C. Penney
“Good candidate service costs less than bad candidate service.” – Sally Gronow
“Candidate service is an opportunity to exceed your candidate’s expectations.” – John Jantsch
“It is so much easier to be nice, to be respectful, to put yourself in your candidate’s’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken candidate relationship.” – Mark Cuban
“Only once candidate service has become habitual will a company realize its true potential.” — Than Merrill
“Candidates don’t care about your policies. Find and engage the need. Tell the candidate what you can” – Alice Sesay Pope
“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell
“A lot of people have fancy things to say about candidates service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.” – Christopher McCormick
“We have entered the era of the candidates. Today, providing candidates with outstanding candidate service is essential to building loyal candidates and a long-lasting brand.” – Jerry Gregoire
“Great candidate service doesn’t mean that the candidate is always right, it means that the candidate is always honoured.” – Chris LoCurto
“The first step in exceeding your candidate’s expectations is to know those expectations.” – Roy H. Williams
“Satisfied candidate is the best source of advertisement” – G.S. Alag
“Making candidate evangelists is about creating experiences worth talking about.” – Valeria Maltoni
“No amount of advertising can repair the damage done by failing to properly address a candidate’s concern.” – Albert Schindler
“Candidates who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss
“If you want to be a good brand and have a value exchange with the candidate… you’ve got to have the listening mechanisms that can catch up to the candidate as well.” – Kelly Soligon
“People don’t just buy your products that they can see; they buy your attitude that they can sense” – Roxanne Emmerich
“Just having satisfied candidates isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard
“Happy candidates are your biggest advocates and can become your most successful sales team.” – Lisa Masiello
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your candidate interactions.” – Betsy Sanders
“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ – Brian Tracy
“Your candidate doesn’t care how much you know until they know how much you care.” – Damon Richards
“When you serve the candidate better, they always return on your investment.” – Kara Parlin
“People do not care how much you know until they know how much you care.” – Teddy Roosevelt
“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the candidate first, success will be yours.” – Ray Kroc
“Being in a curiosity mindset means being fascinated by your candidates and their reactions.” – Jake Knapp
“Treat the candidate like you would want to be treated. Period!” – Brad Schweig
“Never lose sight of candidates. Always be focusing on meeting their needs and expectations.” – Sue Duris
The good news is that for those organisations who genuinely want to improve candidate experience, it has become much easier to do so. It is now straightforward to give great experiences at scale while also driving down costs and improving efficiencies.
Alas, the win-win is easily attainable. In the Sapia Candidate Experience Playbook, read how organisations are hiring with heart. All done by creating positive experiences for candidates while also decreasing the workload for the hiring team.
Why neuroinclusion can’t be a retrofit and how Sapia.ai is building a better experience for every candidate.
In the past, if you were neurodivergent and applying for a job, you were often asked to disclose your diagnosis to get a basic accommodation – extra time on a test, maybe the option to skip a task. That disclosure often came with risk: of judgment, of stigma, or just being seen as different.
This wasn’t inclusion. It was bureaucracy. And it made neurodiverse candidates carry the burden of fitting in.
We’ve come a long way, but we’re not there yet.
Over the last two decades, hiring practices have slowly moved away from reactive accommodations toward proactive, human-centric design. Leading employers began experimenting with:
But even these advances have often been limited in scope, applied to special hiring programs or specific roles. Neurodiverse talent still encounters systems built for neurotypical profiles, with limited flexibility and a heavy dose of social performance pressure.
Hiring needs to look different.
Truly inclusive hiring doesn’t rely on diagnosis or disclosure. It doesn’t just give a select few special treatment. It’s about removing friction for everyone, especially those who’ve historically been excluded.
That’s why Sapia.ai was built with universal design principles from day one.
Here’s what that looks like in practice:
It’s not a workaround. It’s a rework.
We tend to assume that social or “casual” interview formats make people comfortable. But for many neurodiverse individuals, icebreakers, group exercises, and informal chats are the problem, not the solution.
When we asked 6,000 neurodiverse candidates about their experience using Sapia.ai’s chat-based interview, they told us:
“It felt very 1:1 and trustworthy… I had time to fully think about my answers.”
“It was less anxiety-inducing than video interviews.”
“I like that all applicants get initial interviews which ensures an unbiased and fair way to weigh-up candidates.”
Some AI systems claim to infer skills or fit from resumes or behavioural data. But if the training data is biased or the experience itself is exclusionary, you’re just replicating the same inequity with more speed and scale.
Inclusion means seeing people for who they are, not who they resemble in your data set.
At Sapia.ai, every interaction is transparent, explainable, and scientifically validated. We use structured, fair assessments that work for all brains, not just neurotypical ones.
Neurodiversity is rising in both awareness and representation. However, inclusion won’t scale unless the systems behind hiring change as well.
That’s why we built a platform that:
Sapia.ai is already powering inclusive, structured, and scalable hiring for global employers like BT Group, Costa Coffee and Concentrix. Want to see how your hiring process can be more inclusive for neurodivergent individuals? Let’s chat.
There’s growing interest in AI-driven tools that infer skills from CVs, LinkedIn profiles, and other passive data sources. These systems claim to map someone’s capability based on the words they use, the jobs they’ve held, and patterns derived from millions of similar profiles. In theory, it’s efficient. But when inference becomes the primary basis for hiring or promotion, we need to scrutinise what’s actually being measured and what’s not.
Let’s be clear: the technology isn’t the problem. Modern inference engines use advanced natural language processing, embeddings, and knowledge graphs. The science behind them is genuinely impressive. And when they’re used alongside richer sources of data, such as internal project contributions, validated assessments, or behavioural evidence, they can offer valuable insight for workforce planning and development.
But we need to separate the two ideas:
The risk lies in conflating the two.
CVs and LinkedIn profiles are riddled with bias, inconsistency, and omission. They’re self-authored, unverified, and often written strategically – for example, to enhance certain experiences or downplay others in response to a job ad.
And different groups represent themselves in different ways. Ahuja (2024) showed, for example, that male MBA graduates in India tend to self-promote more than their female peers. Something as simple as a longer LinkedIn ‘About’ section becomes a proxy for perceived competence.
Job titles are vague. Skill descriptions vary. Proficiency is rarely signposted. Even where systems draw on internal performance data, the quality is often questionable. Ratings tend to cluster (remember the year everyone got a ‘3’ at your org?) and can often reflect manager bias or company culture more than actual output.
The most advanced skill inference platforms use layered data: open web sources like job ads and bios, public databases like O*NET and ESCO, internal frameworks, even anonymised behavioural signals from platform users. This breadth gives a more complete picture, and the models powering it are undeniably sophisticated.
But sophistication doesn’t equal accuracy.
These systems rely heavily on proxies and correlations, rather than observed behaviour. They estimate presence, not proficiency. And when used in high-stakes decisions, that distinction matters.
In many inference systems, it’s hard to trace where a skill came from. Was it picked up from a keyword? Assumed from a job title? Correlated with others in similar roles? The logic is rarely visible, and that’s a problem, especially when decisions based on these inferences affect access to jobs, development, or promotion.
Inferred skills suggest someone might have a capability. But hiring isn’t about possibility. It’s about evidence of capability. Saying you’ve led a team isn’t the same as doing it well. Collecting or observing actual examples of behaviour allows you to evaluate someone’s true competence at a claimed skill.
Some platforms try to infer proficiency, too, but this is still inference, not measurement. No matter how smart the model, it’s still drawing conclusions from indirect data.
By contrast, validated assessments like structured interviews, simulations, and psychometric tools are designed to measure. They observe behaviour against defined criteria, use consistent scoring frameworks (like Behaviourally Anchored Rating Scales, or BARS), and provide a transparent, defensible basis for decision-making. In doing this, the level or proficiency of a skill can be placed on a properly calibrated scale.
But here’s the thing: we don’t have to choose one over the other.
The real opportunity lies in combining the rigour of measurement with the scalability of inference.
Start with measurement
Define the skills that matter. Use structured tools to capture behavioural evidence. Set a clear standard for what good looks like. For example, define Behaviourally Anchored Rating Scales (BARS) when assessing interviews for skills. Using a framework like Sapia.ai’s Competency Framework is critical for defining what you want to measure.
Layer in inference
Apply AI to scale scoring, add contextual nuance, and detect deeper patterns that human assessors might miss, especially when reviewing large volumes of data.
Anchor the whole system in transparency and validation
Ensure people understand how inferences are made by providing clear explanations. Continuously test for fairness. Keep human oversight in the loop, especially where the stakes are high. More information on ensuring AI systems are transparent can be found in this paper.
This hybrid model respects the strengths and limits of both approaches. It recognises that AI can’t replace human judgement, but it can enhance it. That inference can extend reach, but only measurement can give you higher confidence in the results.
Inference can support and guide, but only measurement can prove. And when people’s futures are on the line, proof should always win.
Ahuja, A. (2024). LinkedIn profile analysis reveals gender-based differences in self-presentation among Indian MBA graduates. Journal of Business and Psychology.
Hiring for care is unlike any other sector. Recruiters are looking for people who can bring empathy, resilience, and energy to the most demanding human roles. Whether it’s dental care, mental health, or aged care, new hires are charged with looking after others when they’re most vulnerable. The stakes are high.
Hiring for care is exactly where leveraging ethical AI can make the biggest impact.
The best carers don’t always have the best CVs.
That’s why our chat-based AI interview doesn’t screen for qualifications. It screens for the the skills that matter when caring for others. The traits that define a brilliant care worker, things like:
Empathy, Self-awareness, Accountability, Teamwork, and Energy.
The best way to uncover these traits is through structured behavioural science, delivered through an experience that allows candidates to open up. Giving candidates space to give real-life, open-text answers. With no time pressure or video stress. Then, our AI picks up the signals that matter, free from any demographic data or bias-inducing signals.
Candidates’ answers to our structured interview questions aren’t simply ticking boxes. They’re a window into how someone shows up under pressure. And they’re helping leading care organisations hire people who belong in care and those who stay.
Inclusivity should be a core foundation of any talent assessment, and it’s a fundamental requirement for hirers in the care industry.
When healthcare hirers use chat-based AI interviews, designed to be inclusive for all groups, candidates complete their interviews when and where they choose, without the bias traps of face-to-face or phone screening. There are no accents to judge, no assumptions, just their words and their story.
And it works:
Drop-offs are reduced, and engagement & employer brand advocacy go up. Building a brand that candidates want to work for includes providing a hiring experience that candidates want to complete.
Our smart chat already works for some of the most respected names in healthcare and community services. Here’s a sample of the outcomes that are possible by leveraging ethical AI, a validated scientific assessment, wrapped in an experience that candidates love:
The case study tells the full story of how Sapia.ai helped Anglicare, Abano Healthcare, and Berry Street transform their hiring processes by scaling up, reducing burnout, and hiring with heart.
Download it here: