Finding the ideal Juicer with ethical AI

Joe & the Juice is taking the world by storm. Their (juice) bars serve up a flavour of cool unmatched by competitors. Juicers are mixologists and people are encouraged to be as different as they want – but never indifferent. 

It’s a brand that believes in the power of opportunity. Where management is home-grown, having started on the floor as juicers. A culture that fosters growth, built from a humble start in Copenhagen in 2002 and now resident in 17 markets with more plans for expansion.

But with exponential growth comes exponential hiring and an overloaded recruitment team. With over 300,000 applications annually, manual screening processes created inefficiencies that left candidates waiting; and invited space for human biases to creep into hiring decisions. 

Joe’s hiring team needed a solution that fit with their ethos for genuine inclusivity, enabling them to give every person that wanted to join their movement a fair go and spoke to them in their language.

With Sapia.ai’s Chat Interview replacing CVs, the team has reduced time to hire by 33%, getting the candidates who belong with Joe onto the bar floor faster than ever. And the team of 27 recruiters now has an extra day per week to use for higher value tasks rather than screening CVs. 

Frederik Rosenstand, Group Director of People & Development shared “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long term success. And now we do that with a fair, unbiased  experience that aligns directly with our brand”