A recent article in The New York Times declared “the relationship between American businesses and their employees is undergoing a profound shift: For the first time in a generation, workers are gaining the upper hand.”
It’s quite a statement, particularly within the US, where the issue of minimum wages has been an ongoing battle, with employers largely having the upper hand for decades. The article goes on:
“The change is broader than the pandemic-related signing bonuses at fast-food places. Up and down the wage scale, companies are becoming more willing to pay a little more, to train workers, to take chances on people without traditional qualifications, and to show greater flexibility in where and how people work.”
There are two things happening here to create this ‘moment in time’: the first is that companies are understanding that treating workers better has a long-term benefit in a market that has a talent shortage, which is something that we have seen signs of across markets emerging from COVID lockdowns. This is fantastic to witness and as a card carrying member of the “hire with heart” club I am profoundly excited to see candidates put front and centre. But, the second change is equally as groundbreaking and that is around qualifications and past experience. Companies are realising that qualifications and past experience can reduce a talent pool with very little to justify the benefit of doing so.
It’s a significant trend we’ve seen emerging over the last year, when Google and Microsoft announced that you didn’t need a college degree anymore to get a job there and also opted for on-the-job training certificates. Microsoft made it clear at the time that the move was a bid to address the lack of opportunity for underrepresented populations.
The NYT article highlighted the work done at IBM in taking a fresh approach through its apprenticeship program on how it views people’s qualifications for a job. Since 2017, in a bid to find better talent, executives concluded that the qualifications for many jobs were unnecessarily demanding and so they did away with them. Where jobs might have required applicants to have a bachelor’s degree in the past, for example, they realised a six-month on-the-job-training course would adequately prepare a person for the role. It’s been a huge success.
IBM’s senior vice president for transformation and culture is quoted as saying “By creating your own dumb barriers, you’re actually making your job in the search for talent harder.”
We couldn’t have put it better. You have to ask yourself when the world’s most innovative companies, and often the most competitive to work at, decide that qualifications don’t matter and that broadening their talent pool has better hiring outcomes, can you afford not to pay attention?
We think not.
In fact, Sapia was built specifically to ignore qualifications, CVs and past experience. That might seem like quite a radical thing, but we believe that is the only way we can truly empower companies to find the best talent and circumvent the (dumb!) barriers we all put up in our search for talent.
It’s not just qualification and past experience that don’t matter, CVs are a barrier as they are full of irrelevant information that only contribute to biased outcomes. Schools attended, past experience, gender, ethnicity, age can all be inferred from a CV even when names are removed. As hiring managers we scan them looking for queues that demote good hires based on no data, and no evidence – all while confirming our own biases.
Our technology was built so that companies can find undiscovered talent from attributes that qualifications, CVs and past experience can’t reveal by understanding the unique attributes that individuals bring to a job, and how those might align with the job requirements. We look further than any human can to understand what it is that motivates individuals, how they respond to things, what their strengths and weaknesses are and whether they might be a good fit for a job – based on real data.
If you want to attract talent and remain competitive in a market where the employee has the upper hand, you need to be doing more than”posting and ghosting”. You need to be doing more than looking at blind CVs, and haphazardly parsing information that does little to serve your company.
You need to draw a red line through past experience and qualifications. You need to treat everyone with heart. You need to be looking at what makes a person tick, and you need to respect the potential value everybody has. Anybody could be your next hire, and everybody should be considered.
That’s the only way you are going to be able to hire in this new – and welcome – world where candidates aren’t just numbers, but valuable, unique humans who you need, more than they need you. You need undiscovered talent.
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Every day, we read stories of increased fake or AI-assisted applications. Tools like LazyApply are just one of many flooding the market, driving up applicant volumes to never-before-seen levels.
As an overwhelmed hiring function, how do you find the needle in the haystack without using an army of recruiters to filter through the maze?
At Sapia.ai, we help global enterprises do just that. Many of the world’s most trusted brands, such as Qantas Group, have relied on our hiring platform as a co-pilot for better hiring since 2020.
Our Chat Interview has given millions of candidates a voice they wouldn’t have had – enabling them to share in their own words why they’re the best fit for the role. To find the people who belong with their brands, our customers must trust that their candidates represent themselves. Thus, they want to trust that our AI is analysing real human answers—not answers from a machine.
The Rise of GPT
When ChatGPT went viral in November 2022, we immediately adopted a defensive strategy. We had long been flagging plagiarised candidate responses, but then, we needed to act fast to flag responses using artificially generated content (‘AGC’).
Many companies were in the same position, but Sapia.ai was the only company with a large proprietary data set of interview answers that pre-dated GPT and similar tools: 2.5 billion words written by real humans.
That data enabled us to build a world-first:- an LLM-based AGC detector for text-based interviews, recently upgraded to v2.0 with 99% accuracy and a false positive rate of 1%. An NLP classification model built on Sapia.ai proprietary data that operates across all Sapia.ai chat interviews.
Full Transparency with Candidates
Because we value candidate trust as much as customer trust, we wanted to be transparent with candidates about our ability to detect artificially generated content (AGC). As an LLM, we could identify AGC in real time and warn candidates that we had detected it.
This has had a powerful impact on candidate behaviour. Since our AGC detector went live, we have seen that the real-time flagging acts as a real-time disincentive to use tools like ChatGPT to generate interview responses.
The detector generates a warning if 3 or more answers are flagged as having artificially generated content. The Sapia.ai Chat Interview uses 5 open-ended interview questions for volume hiring roles, such as retail, contact centre, and customer service, and 6 questions for professional roles, such as engineers, data scientists, graduates, etc.
Let’s Take a Closer Look at the Data…
We see that using our AGC detector LLM to communicate live with candidates in the interview flow when artificial content has been detected has a positive effect on deterring candidates from using AI tools to generate their answers.
The rate of AGC use declines from 1 question flagged to 5 questions – raising the flag on one question is generally enough to deter candidates from trying again.
The graph below shows the number of candidates, from a total of almost 2.7m, that used artificially generated content in their answers.
Differences in AGC Usage Rate by Groups
We see no meaningful differences in candidate behaviour based on the job they are applying for or based on geography.
However, we have found differences by gender and ethnicity – for example, men use artificially generated content more than women. The graph below shows the overall completion ratios by gender – for all interviews on the left and for interviews where the number of questions with AGC detected is 5 or more on the right.
Perception of Artificially Generated Content by Hirers.
We’re curious to understand how hirers perceive the use of these tools to assist candidates in a written interview. The creation of the detector was based on the majority of Sapia.ai customers wanting transparency & explainability around the use of these tools by candidates, often because they want to ensure that candidates are using their own words to complete their interviews and they want to avoid wasting time progressing candidates who are not as capable as their chat interview suggests.
However, some of our customers feel that it’s a positive reflection of the candidate, showing that they are using the tools available to them to put their best foot forward.
It’s a mix of perspectives.
Our detector labels it as the use of artificially generated content. It’s up to our customers how they use that information in their decision-making processes.
This concept of having a human in the loop is one of the key dimensions of ethical AI, and we ensure that it is used in every AI-related hiring product we build.
Interested in the science behind it all? Download our published research on developing the AGC detector 👇
Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
For Joe & The Juice, the collaboration has yielded impressive results:
33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.
And we’re just getting started 🚀
Take a look at the highlights of 2024
All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.
Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks.
Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.
Leading the way in AI for hiring
We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders.