This came up in my feed last week prompting me to share my own 2 cents on why machines are better at hiring decisions than humans.
Did you know that the Wikipedia list of cognitive biases contains 185 entries? This somewhat exhausting article lays out in excruciating detail biases I didn’t know could exist and arrives at the conclusion that they are mostly unalterable and fixed regardless of how much unconscious bias training you attend in your lifetime.
I get asked A LOT about how I can work for a company that sells technology that relies on ‘machines’ to make people decisions.
I will keep it simple … 2 reasons
Because as per above, our biases are so embedded and invisible mostly we just can’t check ourselves in the moment to manage those biases. (I would rather hire women, ideally, mums, who like the same podcast series as me and straight through to offer stage if they like Larry David humour )
And Machines can be ‘trained’ …humans can’t, as easily or efficiently
But the myriad and ever-present news articles about ‘algorithmic bias’ has lumped all machine learning into one massive alphabet soup of ‘don’t trust the machine!
Really? Are we also biased against machines now? I saw Terminator 2 as well and worry about machines taking over the world ….but that’s a massive leap from the practice of bringing data, objective data into the most critical decision you will make as a people leader, who to hire. The divorce rate is for me the proof point that humans suck at making critical people decisions.
I’ve been in the People space for a while. I was lucky enough to work with 2 organisations BCG and the REA Group that value their people above all else. They also value making money and having your engineers and consultants sucked up in recruiting days and campaigns is a massive investment of your scarce and valuable capacity. I have found most companies don’t even know how much it costs to hire one person because no one is tracking the time investment.
We are all time poor and so we often default on hiring based on ‘pedigree’ . Someone has GE on their CV, they must be great as GE only hires great people. That’s a pretty loose /random data point for making a hiring decision
So here is a non data scientist view of why you should trust machine learning to find the right people and when you shouldn’t
First credit to this post which helped me put this into non tech speak .
https://medium.com/mit-media-lab/the-algorithms-arent-biased-we-are-a691f5f6f6f2
Why use Machine Learning at all for decision-making ? Because it underwrites making repeatable, objectively valid (ie data based) decisions at scale.
Value to the organisation:
• Use less resources to hire
• Every applicant gets a fair go at the role
• Every applicant is interviewed
• Hire the person who will succeed vs someone your gut tells you will succeed
How do you ensure there is no or limited bias in the machine learning ?
Take a look at:
– what’s the data being used to build the model
– what are you doing to that data to build the model
If you build models off the profile of your own talent and that talent is homogenous and monochromatic, then so will be the data model and you are back to self reinforcing hiring
If you are using data which looks at age, gender, ethnicity and all those visible markers of bias , then sure enough, you will amplify that bias in your machine learning
Relying on internal performance data to make people decisions, that’s like layering bias upon bias. The same as building a sentencing algorithm with sentencing data from the US court system, which is already biased against black men.
Reality is that machine learning is by its very definition aiming to bias decisions, and removing bias is driven by what bits of training data you use to feed the machine. This means you can make sure the data you train with has no bias.
Machine learning outcomes are testable and corrective measures remain consistent, unlike in humans. The ability to test both training data and outcome data, continuously, allows you to detect and correct the slightest bias if it ever occurs.
Tick to objective data which has no bio data (that means a big NO to CV and social media scraping )
Tick to using multiple machine learning models to continuously triangulate the model vs rely on one version of truth
So instead of lumping all AI and ML into one big bucket of ‘bias’ , look beneath the surface to really understand what’s going into the machine as that’s where amplification risks looms large
Oh and the reason why I hate Simon Sinek …
I don’t actually at all, but if a candidate said that to me in an interview I’d probably hire them for it because I would make some superficial extrapolation about their personality based on it:-
• first it would tell me they watch ted talks and so that eeks of cleverness and learning appetite
• second it would tell me they are confident to be contrarian and that would make me believe that they are better leaders
• third I would infer they are not sucked into the vortex of thinking that culture is the panacea to every people problem.
See how easy it is to make an unbiased hiring decision?
Soon (maybe already) you will be putting yours and your loved ones lives in the hands of algorithms when you ride in that self driven car. Algorithms are extensions to our cognitive ability helping us make better decisions, faster and consistently based on data. Even in hiring.
Related
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Mirrored diversity: why retail teams should look like their customers
Walk into any store this festive season and you’ll see it instantly. The lights, the displays, the products are all crafted to draw people in. Retailers spend millions on campaigns to bring customers through the door.
But the real moment of truth isn’t the emotional TV ad, or the shimmering window display. It’s the human standing behind the counter. That person is the brand.
The missing link in retail hiring
Most retailers know this, yet their hiring processes tell a different story. Candidates are often screened by rigid CV reviews or psychometric tests that force them into boxes. Neurodiverse candidates, career changers, and people from different cultural or educational backgrounds are often the ones who fall through the cracks.
And yet, these are the very people who may best understand your customers. If your store colleagues don’t reflect the diversity of the communities you serve, you create distance where there should be connection. You lose loyalty. You lose growth.
We call this gap the diversity mirror.
What mirrored diversity looks like
When retailers achieve mirrored diversity, their teams look like their customers:
- A grocery store team that reflects the cultural mix of its neighbourhood.
- A fashion store with colleagues who understand both style and accessibility.
- A beauty retailer whose teams reflect every skin tone, gender, and background that walks through the door.
Customers buy where they feel seen – making this a commercial imperative.
How to recruit seasonal employees with mirrored diversity
The challenge for HR leaders is that most hiring systems are biased by design. CVs privilege pedigree over potential. Multiple-choice tests reduce people to stereotypes. And rushed festive hiring campaigns only compound the problem.
That’s where Sapia.ai changes the equation: Every candidate is interviewed automatically, fairly, and in their own words.
- Bias is measured and monitored using Sapia.ai’s FAIR™ framework.
- Outcomes are validated at scale: 7+ million candidates, 52 countries, average candidate satisfaction 9.2/10.
- Diversity can be measured: with the Diversity Dashboard, you can track DEI capture rates, candidate engagement, and diversity hiring outcomes across every stage of the funnel.
With the right HR hiring tools, mirrored diversity becomes a data point you can track, prove, and deliver on. It’s no longer just a slogan.
Retail recruiting strategies in action: the David Jones example
David Jones, Australia’s premium department store, put this into practice:
- 40,000 festive applicants screened automatically
- 80% of final hires recommended by Sapia.ai
- Recruiters freed up 4,000 hours in screening time
- Candidate experience rated 9.1/10
The result? Store teams that belong with the brand and reflect the customers they serve.
Read the David Jones Case Study here 👇
Recruiting ideas for retail leaders this festive season
As you prepare for festive hiring in the UK and Europe, ask yourself:
- How much will you spend on marketing this Christmas?
- And how much will you invest in ensuring the colleagues who deliver that brand promise reflect the people you want in your stores?
Because when your colleagues mirror your customers, you achieve growth, and by design, you’ll achieve inclusion.
See how Sapia.ai can help you achieve mirrored diversity this festive season. Book a demo with our team here.
FAQs on retail recruitment and mirrored diversity
What is mirrored diversity in retail?
Mirrored diversity means that store teams reflect the diversity of their customer base, helping create stronger connections and loyalty.
Why is diversity important in seasonal retail hiring?
Seasonal employees often provide the first impression of a brand. Inclusive teams make customers feel seen, improving both experience and sales.
How can retailers improve their hiring strategies?
Adopting tools like AI structured interviews, bias monitoring, and data dashboards helps retailers hire fairly, reduce screening time, and build more diverse teams.
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The Diversity Dashboard: Proving your DEI strategy is working
Why measuring diversity matters
Organisations invest heavily in their employer brand, career sites, and EVP campaigns, especially to attract underrepresented talent. But without the right data, it’s impossible to know if that investment is paying off.
Representation often varies across functions, locations, and stages of the hiring process. Blind spots allow bias to creep in, meaning underrepresented groups may drop out long before offer.
Collecting demographic data is only step one. Turning it into insight you can act on is where real change and better hiring outcomes happen.
What is the Diversity Dashboard?
The Diversity Dashboard in Discover Insights, Sapia.ai’s analytics tool, gives you real-time visibility into representation, inclusion, and fairness at every stage of your talent funnel. It helps you connect the dots between your attraction strategies and actual hiring outcomes.
Key features include:
- Demographic filters – Switch between gender, ethnicity, English as an additional language, First Nations status, disability, and veteran status. View age and ethnicity in standard or alternative formats to match regional reporting needs.
- Representation highlights – Identify the top five represented sub-groups for each demographic, plus the three fastest-growing among underrepresented groups.
- Track trends over time – See month-by-month changes in representation over the past 12 months, compare to earlier periods, and connect the data back to your EVP and attraction spend.
- Candidate experience metrics – Measure CSAT (satisfaction) and engagement rates by demographic to ensure your hiring process works for everyone. Inclusion is measurable.
- Hiring fairness – Compare representation in your applied, recommended, and hired pools to spot drop-offs. Understand not just who applies, but who progresses — and why.
From insight to action
With the Diversity Dashboard, you can pinpoint where inclusion is thriving and where it’s falling short.
- See if your EASL candidates are applying in high numbers but not progressing to live interview.
- Spot if candidates with a disability report high satisfaction but have lower offer rates.
- Track the impact of targeted campaigns month-by-month and adjust quickly when something isn’t working.
It’s also a powerful tool to tell your success story. Celebrate wins by showing which underrepresented groups are making the biggest gains, and share that progress with boards, executives, and regulators.
Built on science, backed by trust
Powered by explainable AI and the world’s largest structured interview dataset, your insights are fair, auditable, and evidence-based.
Measuring diversity is the first step. Using that data to take action is where you close the Diversity Gap. With the Diversity Dashboard, you can prove your strategy is working and make the changes where it isn’t.
Book a demo to see the Diversity Dashboard in action.
Blog
Neuroinclusion by design. Not by exception.
Why neuroinclusion can’t be a retrofit and how Sapia.ai is building a better experience for every candidate.
In the past, if you were neurodivergent and applying for a job, you were often asked to disclose your diagnosis to get a basic accommodation – extra time on a test, maybe the option to skip a task. That disclosure often came with risk: of judgment, of stigma, or just being seen as different.
This wasn’t inclusion. It was bureaucracy. And it made neurodiverse candidates carry the burden of fitting in.
We’ve come a long way, but we’re not there yet.
Shifting from retrofits to inclusive-by-design
Over the last two decades, hiring practices have slowly moved away from reactive accommodations toward proactive, human-centric design. Leading employers began experimenting with:
- Sharing interview questions in advance
- Replacing group exercises with structured simulations
- Offering a variety of assessment formats
- Co-designing assessments with neurodiverse candidates
But even these advances have often been limited in scope, applied to special hiring programs or specific roles. Neurodiverse talent still encounters systems built for neurotypical profiles, with limited flexibility and a heavy dose of social performance pressure.
Hiring needs to look different.
Insight 1: The next frontier of hiring equity is universal design
Truly inclusive hiring doesn’t rely on diagnosis or disclosure. It doesn’t just give a select few special treatment. It’s about removing friction for everyone, especially those who’ve historically been excluded.
That’s why Sapia.ai was built with universal design principles from day one.
Here’s what that looks like in practice:
- No time limits — Candidates answer at their own pace
- No pressure to perform — It’s a conversation, not a spotlight
- No video, no group tasks — Just structured, 1:1 chat-based interviews
- Built-in coaching — Everyone gets personalised feedback
It’s not a workaround. It’s a rework.
Insight 2: Not all “friendly” methods are inclusive
We tend to assume that social or “casual” interview formats make people comfortable. But for many neurodiverse individuals, icebreakers, group exercises, and informal chats are the problem, not the solution.
When we asked 6,000 neurodiverse candidates about their experience using Sapia.ai’s chat-based interview, they told us:
“It felt very 1:1 and trustworthy… I had time to fully think about my answers.”
“It was less anxiety-inducing than video interviews.”
“I like that all applicants get initial interviews which ensures an unbiased and fair way to weigh-up candidates.”
Insight 3: Prediction ≠ Inclusion
Some AI systems claim to infer skills or fit from resumes or behavioural data. But if the training data is biased or the experience itself is exclusionary, you’re just replicating the same inequity with more speed and scale.
Inclusion means seeing people for who they are, not who they resemble in your data set.
At Sapia.ai, every interaction is transparent, explainable, and scientifically validated. We use structured, fair assessments that work for all brains, not just neurotypical ones.
Where to from here?
Neurodiversity is rising in both awareness and representation. However, inclusion won’t scale unless the systems behind hiring change as well.
That’s why we built a platform that:
- Doesn’t rely on disclosure
- Removes ambiguity and pressure
- Creates space for everyone to shine
- Measures what matters, fairly
Sapia.ai is already powering inclusive, structured, and scalable hiring for global employers like BT Group, Costa Coffee and Concentrix. Want to see how your hiring process can be more inclusive for neurodivergent individuals? Let’s chat.