As companies vie for talent, a candidate’s initial interaction with a potential employer sets the tone for their entire relationship, both as potential employees and consumers.
Recent research by Sapia.ai, presented at the 2024 SIOP Annual Conference, reveals that candidates prefer Asynchronous Chat Interviews scored by AI. These interviews offer a less stressful and more inclusive alternative to video interviews.
The Importance of a Positive Candidate Experience
A positive candidate experience is not just about making a good first impression; it has tangible business implications. Studies have shown that candidates with a positive experience are more likely to accept job offers, recommend the company to others, and even become loyal customers.
At Sapia.ai, we measure the brand advocacy of every candidate to ensure that their experience translates to positive brand association from both an employer and consumer brand perspective. On average, 84% of candidates applying for roles with a consumer brand are more likely to recommend their products/services due to their Sapia.ai Chat Interview experience.
Conversely, a negative experience can lead to candidates severing ties with the company and spreading negative feedback, harming the employer’s brand and bottom line. We all remember the Virgin Mobile study in which they lost 7,500 customers and approximately $5.4 million in revenue due to dissatisfaction with their candidate experience (Talent Tech Labs, 2017).
Asynchronous Interviews
Many organizations have adopted asynchronous interviews in their volume hiring processes to scale and automate their people processes.
In particular, asynchronous video interviews have gained popularity due to their purported cost savings and ability to streamline recruitment. However, they have received mixed reactions from candidates. While video interviews have been praised for their job-relatedness and ability to showcase skills, some studies suggest that they are perceived as less fair and lacking a personal touch than face-to-face interviews.
AI-scored Chat Interviews
AI-scored Chat Interviews are structured interviews conducted over chat. The candidate is asked several standardized interview questions through a chat interface and writes their responses, which the AI then analyzes and scores.
Sapia.ai’s research reveals that candidates perceive AI Chat Interviews as cutting-edge, empowering, and convenient. The approach aligns with the instrumental-symbolic framework, suggesting that perceived innovativeness is key to employer attractiveness.
Examining Candidate Reactions
This study provides compelling insights into candidate satisfaction and completion rates when comparing both Video Interviews and Chat Interviews for over 1 million job candidates. The data shows that AI Chat Interviews have higher satisfaction ratings than Video Interviews. Additionally, candidates are more likely to start and finish a chat interview, whereas candidates are more hesitant to start a video interview, leading to lower overall completion rates for Video Interviews. In contrast, chat interviews have nearly double the completion rates in the first 24 hours and significantly lower non-starter rates. This suggests that candidates have a higher preference for engaging with and completing chat interviews.
Gender Inclusivity in Interviews
An interesting aspect of the study is the examination of completion rates by gender. The findings indicate that women, in particular, are more likely to complete chat interviews than video interviews. Additionally, while both genders had higher candidate satisfaction scores for Chat Interviews than Video Interviews, this effect was more pronounced for women.
These findings are crucial, considering the potential inclusivity concerns associated with video interviews, such as fear of human bias or discrimination. The higher completion rates and candidate satisfaction for Chat Interviews across genders, with a more pronounced improvement for women, highlight their potential to enhance inclusivity in the recruitment process.
Chat Wins By A Mile
Thematic analysis of the open-ended feedback from candidates is overwhelmingly in favour of chat interviews. Candidates find them less stressful, easier to navigate, and more comfortable.
A staggering 78% of candidates who mentioned a preference for one type of interview over the other expressed a preference for chat over video. This preference is especially pronounced among candidates who may feel self-conscious or anxious in video interviews, such as those with low self-esteem or social anxiety.
Further examining comment topics revealed that the top 3 themes for Chat Interviews were:
Video Interview themes, while the majority were positive, included examples of candidates expressing nervousness and discomfort with the video platform. The theme with the largest difference between Chat Interview and Video Interview was candidates mentioning a preference for face-to-face interviews, with the vast majority of these comments coming from Video Interview candidates, over 3X the prevalence for Chat Interview candidates.
All Asynchronous Interviews are not created equally
The research by Sapia.ai highlights a clear trend: candidates prefer AI-scored chat interviews over video interviews.
Employers can offer a more inclusive, less stressful, and more efficient interview process by adopting asynchronous chat interviews at the start of the hiring process.
While video interviews have a place as a secondary step for shortlisted candidates, the benefits of using chat at the top of the hiring funnel are clear.
Read the full whitepaper here.
Why neuroinclusion can’t be a retrofit and how Sapia.ai is building a better experience for every candidate.
In the past, if you were neurodivergent and applying for a job, you were often asked to disclose your diagnosis to get a basic accommodation – extra time on a test, maybe the option to skip a task. That disclosure often came with risk: of judgment, of stigma, or just being seen as different.
This wasn’t inclusion. It was bureaucracy. And it made neurodiverse candidates carry the burden of fitting in.
We’ve come a long way, but we’re not there yet.
Over the last two decades, hiring practices have slowly moved away from reactive accommodations toward proactive, human-centric design. Leading employers began experimenting with:
But even these advances have often been limited in scope, applied to special hiring programs or specific roles. Neurodiverse talent still encounters systems built for neurotypical profiles, with limited flexibility and a heavy dose of social performance pressure.
Hiring needs to look different.
Truly inclusive hiring doesn’t rely on diagnosis or disclosure. It doesn’t just give a select few special treatment. It’s about removing friction for everyone, especially those who’ve historically been excluded.
That’s why Sapia.ai was built with universal design principles from day one.
Here’s what that looks like in practice:
It’s not a workaround. It’s a rework.
We tend to assume that social or “casual” interview formats make people comfortable. But for many neurodiverse individuals, icebreakers, group exercises, and informal chats are the problem, not the solution.
When we asked 6,000 neurodiverse candidates about their experience using Sapia.ai’s chat-based interview, they told us:
“It felt very 1:1 and trustworthy… I had time to fully think about my answers.”
“It was less anxiety-inducing than video interviews.”
“I like that all applicants get initial interviews which ensures an unbiased and fair way to weigh-up candidates.”
Some AI systems claim to infer skills or fit from resumes or behavioural data. But if the training data is biased or the experience itself is exclusionary, you’re just replicating the same inequity with more speed and scale.
Inclusion means seeing people for who they are, not who they resemble in your data set.
At Sapia.ai, every interaction is transparent, explainable, and scientifically validated. We use structured, fair assessments that work for all brains, not just neurotypical ones.
Neurodiversity is rising in both awareness and representation. However, inclusion won’t scale unless the systems behind hiring change as well.
That’s why we built a platform that:
Sapia.ai is already powering inclusive, structured, and scalable hiring for global employers like BT Group, Costa Coffee and Concentrix. Want to see how your hiring process can be more inclusive for neurodivergent individuals? Let’s chat.
There’s growing interest in AI-driven tools that infer skills from CVs, LinkedIn profiles, and other passive data sources. These systems claim to map someone’s capability based on the words they use, the jobs they’ve held, and patterns derived from millions of similar profiles. In theory, it’s efficient. But when inference becomes the primary basis for hiring or promotion, we need to scrutinise what’s actually being measured and what’s not.
Let’s be clear: the technology isn’t the problem. Modern inference engines use advanced natural language processing, embeddings, and knowledge graphs. The science behind them is genuinely impressive. And when they’re used alongside richer sources of data, such as internal project contributions, validated assessments, or behavioural evidence, they can offer valuable insight for workforce planning and development.
But we need to separate the two ideas:
The risk lies in conflating the two.
CVs and LinkedIn profiles are riddled with bias, inconsistency, and omission. They’re self-authored, unverified, and often written strategically – for example, to enhance certain experiences or downplay others in response to a job ad.
And different groups represent themselves in different ways. Ahuja (2024) showed, for example, that male MBA graduates in India tend to self-promote more than their female peers. Something as simple as a longer LinkedIn ‘About’ section becomes a proxy for perceived competence.
Job titles are vague. Skill descriptions vary. Proficiency is rarely signposted. Even where systems draw on internal performance data, the quality is often questionable. Ratings tend to cluster (remember the year everyone got a ‘3’ at your org?) and can often reflect manager bias or company culture more than actual output.
The most advanced skill inference platforms use layered data: open web sources like job ads and bios, public databases like O*NET and ESCO, internal frameworks, even anonymised behavioural signals from platform users. This breadth gives a more complete picture, and the models powering it are undeniably sophisticated.
But sophistication doesn’t equal accuracy.
These systems rely heavily on proxies and correlations, rather than observed behaviour. They estimate presence, not proficiency. And when used in high-stakes decisions, that distinction matters.
In many inference systems, it’s hard to trace where a skill came from. Was it picked up from a keyword? Assumed from a job title? Correlated with others in similar roles? The logic is rarely visible, and that’s a problem, especially when decisions based on these inferences affect access to jobs, development, or promotion.
Inferred skills suggest someone might have a capability. But hiring isn’t about possibility. It’s about evidence of capability. Saying you’ve led a team isn’t the same as doing it well. Collecting or observing actual examples of behaviour allows you to evaluate someone’s true competence at a claimed skill.
Some platforms try to infer proficiency, too, but this is still inference, not measurement. No matter how smart the model, it’s still drawing conclusions from indirect data.
By contrast, validated assessments like structured interviews, simulations, and psychometric tools are designed to measure. They observe behaviour against defined criteria, use consistent scoring frameworks (like Behaviourally Anchored Rating Scales, or BARS), and provide a transparent, defensible basis for decision-making. In doing this, the level or proficiency of a skill can be placed on a properly calibrated scale.
But here’s the thing: we don’t have to choose one over the other.
The real opportunity lies in combining the rigour of measurement with the scalability of inference.
Start with measurement
Define the skills that matter. Use structured tools to capture behavioural evidence. Set a clear standard for what good looks like. For example, define Behaviourally Anchored Rating Scales (BARS) when assessing interviews for skills. Using a framework like Sapia.ai’s Competency Framework is critical for defining what you want to measure.
Layer in inference
Apply AI to scale scoring, add contextual nuance, and detect deeper patterns that human assessors might miss, especially when reviewing large volumes of data.
Anchor the whole system in transparency and validation
Ensure people understand how inferences are made by providing clear explanations. Continuously test for fairness. Keep human oversight in the loop, especially where the stakes are high. More information on ensuring AI systems are transparent can be found in this paper.
This hybrid model respects the strengths and limits of both approaches. It recognises that AI can’t replace human judgement, but it can enhance it. That inference can extend reach, but only measurement can give you higher confidence in the results.
Inference can support and guide, but only measurement can prove. And when people’s futures are on the line, proof should always win.
Ahuja, A. (2024). LinkedIn profile analysis reveals gender-based differences in self-presentation among Indian MBA graduates. Journal of Business and Psychology.
Hiring for care is unlike any other sector. Recruiters are looking for people who can bring empathy, resilience, and energy to the most demanding human roles. Whether it’s dental care, mental health, or aged care, new hires are charged with looking after others when they’re most vulnerable. The stakes are high.
Hiring for care is exactly where leveraging ethical AI can make the biggest impact.
The best carers don’t always have the best CVs.
That’s why our chat-based AI interview doesn’t screen for qualifications. It screens for the the skills that matter when caring for others. The traits that define a brilliant care worker, things like:
Empathy, Self-awareness, Accountability, Teamwork, and Energy.
The best way to uncover these traits is through structured behavioural science, delivered through an experience that allows candidates to open up. Giving candidates space to give real-life, open-text answers. With no time pressure or video stress. Then, our AI picks up the signals that matter, free from any demographic data or bias-inducing signals.
Candidates’ answers to our structured interview questions aren’t simply ticking boxes. They’re a window into how someone shows up under pressure. And they’re helping leading care organisations hire people who belong in care and those who stay.
Inclusivity should be a core foundation of any talent assessment, and it’s a fundamental requirement for hirers in the care industry.
When healthcare hirers use chat-based AI interviews, designed to be inclusive for all groups, candidates complete their interviews when and where they choose, without the bias traps of face-to-face or phone screening. There are no accents to judge, no assumptions, just their words and their story.
And it works:
Drop-offs are reduced, and engagement & employer brand advocacy go up. Building a brand that candidates want to work for includes providing a hiring experience that candidates want to complete.
Our smart chat already works for some of the most respected names in healthcare and community services. Here’s a sample of the outcomes that are possible by leveraging ethical AI, a validated scientific assessment, wrapped in an experience that candidates love:
The case study tells the full story of how Sapia.ai helped Anglicare, Abano Healthcare, and Berry Street transform their hiring processes by scaling up, reducing burnout, and hiring with heart.
Download it here: