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Interview Bias Training: What Every Business Needs to Understand About Unconscious Bias in Hiring

Interview bias training is essential for businesses looking to optimize their hiring processes. Is unconscious bias in recruitment holding your business back? When aiming to expand your team, it’s tempting to select a candidate who appears to be a solid ‘cultural fit’.

However, what if that means you’re overlooking a candidate who could be an invaluable ‘cultural add’? Interview bias training can help hiring managers and teams recognize and overcome these pitfalls. When you strive to challenge unconscious bias and foster an environment that appreciates diversity – in terms of background, experience, worldview, and many other facets – you nurture an office that benefits not only your team but also your enterprise.

Hiring based on a gut instinct that someone will mesh well with the team might be a sign that your choice was swayed by unconscious hiring bias. It’s not unusual, and in reality, we all possess unconscious bias and are influenced by it. This is where interview bias training becomes pivotal.

Bias might be evident in others.

You may notice it in how someone behaves or speaks about others. Maybe you’ve felt the sting of bias firsthand. Recognizing our inherent biases can be tough, which is why it’s dubbed unconscious.

Unconscious bias training for recruiters and unconscious bias training for hiring managers is not just a trending term; it’s a burgeoning industry. In this piece, we delve into the pivotal questions surrounding bias: What exactly is unconscious bias? How does it alter the hiring framework? Is it possible to truly counter unconscious bias? If you’ve swiftly reached your own verdicts on these queries, that’s a manifestation of unconscious bias too!

The Imperative Discussion on Bias

From the era when our ancestors congregated around fires, bias has been prevalent.

It’s essentially how we lean towards or against a concept, object, individual, or group. Bias often implies these sentiments are prejudiced or discriminatory.

Bias revolves around presumptions, stereotypes, or trepidation of the unfamiliar. It can be intrinsic or acquired, and unconscious bias is shaped and amplified by our personal histories, cultural backdrop, and surroundings. Biases can be trivial – like despising broccoli – or they can be significantly detrimental.

Why is Unconscious Bias Crucial During Hiring?

The aim of overcoming bias at work is to establish a milieu where every staff member feels the environment is congenial, secure, and devoid of discrimination or harassment. While this might sound idealistic, diverse and inclusive work settings can elevate employee contentment, augment engagement and efficiency, and bolster your company’s repute as an exemplary employer. It also diminishes the risk of potential legal repercussions from inequitable employment practices.

The Most Frequent Forms of Unconscious Bias in the Workplace

Regarding recruitment, certain biases are more prevalent. While some are self-explanatory – such as gender bias, ageism, and racism – experts have pinpointed over 150 types of unconscious bias influencing our interactions. We’ll examine a handful here. It’s plausible you’ve allowed one or more of these biases to sway your decisions, hence missing an ideal candidate.

  • Confirmation Bias – Rapidly forming an opinion based on a singular detail and subsequently seeking to validate that impression.
  • Overconfidence Bias – Overestimating one’s judgment capability, often intertwined with confirmation bias.
  • Illusory Correlation – Misinterpreting or overstating the relevance of certain responses to the candidate’s competence.
  • Beauty Bias – Preferring candidates based on appearance, which isn’t indicative of their job proficiency.
  • Conformity Bias – Yielding to group consensus even if personal opinions differ.
  • Contrast Effect – Comparing candidates to their predecessors instead of evaluating them based on the job’s demands.

How are you scoring in bias roulette?!

Here’s some more:

Affect heuristics – this unconscious bias sounds very scientific, but it’s one that’s being a very human survival mechanism throughout history. It’s simply about making snap judgements on someone’s ability to do a job based on superficial and irrelevant factors and your own preconceptions  – someone’s appearance, tattoos, the colour of their lipstick.

Similarity attraction – where hirers can fall into the trap of essentially hiring themselves; candidates with whom they share similar traits, interests or backgrounds. They may be fun to hang out with, but maybe not the best match for the job or building diversity.

Affinity bias – so you went to the same school, followed the same football team and maybe know the same people. That’s nice, but is it really of any relevance to the hiring decision?

Expectation anchor – where the hirer is stuck on what’s possibly an unrealistic preconception of what and who the candidate should be

Halo effect –  Your candidate is great at one thing, so that means they’re great at everything else, right? Judging candidates on one achievement or life experience doesn’t make up for a proper assessment of their qualifications and credentials

Horn effect – It’s the devil’s work. The opposite of the halo effect where one negative answer or trait darkens the hirer’s judgement and clouds the assessment process.

Intuition – going with that gut feeling again? While the emotional and intellectual connection may come into the process, it’s largely irrelevant. Focus on their actual experience and capabilities instead.


Can unconscious bias be eliminated? Can bias be unlearned?

In an ideal world, every hire would be approached in an objective way, free of unconscious basis and based on the candidate’s ability to do the job well. However, we don’t live in that perfect world and, time and time again, bias can cloud our judgement and lead to the wrong recruitment decisions. So what can we do? Let’s first talk about what doesn’t work.

Why unconscious bias training does not work

The efforts of any business to drive affirmative change in their business are to be respected. However, there’s a very good reason why unconscious bias training simply can’t work. Why?

Because unconscious bias is a universal and inherently human condition. Training targets individuals and their well-worn attitudes and world views.

While awareness and attitudes may change, inherent bias will remain because that’s the human condition.

So if humans can’t solve a very human problem, what can? Sapia is challenging the issue of unconscious bias in hiring by promoting ‘top-of-funnel’ screening that entirely avoids humans and their bias. Instead, candidates are interviewed and assessed through automation and algorithms.  The data that trains the machine is continuously tested so that if ever the slightest bias is found, it can be corrected.

According to an Article Published By Fast Company:
(Ref. https://www.fastcompany.com/90515678/science-explains-why-unconscious-bias-training-wont-reduce-workplace-racism-heres-what-will)

From a scientific perspective, there are reasons to be cautious that unconscious bias training will have a significant impact on racism, sexism, and other forms of workplace discrimination.

1. MOST BIASES ARE CONSCIOUS RATHER THAN UNCONSCIOUS

Contrary to what unconscious bias training programs would suggest, people are largely aware of their biases, attitudes, and beliefs, particularly when they concern stereotypes and prejudices. Such biases are an integral part of their self and social identity.

2. THERE IS ONLY A WEAK RELATIONSHIP BETWEEN ATTITUDES AND BEHAVIORS

Contrary to popular belief, our beliefs and attitudes are not strongly related to our behaviours. There is rarely more than 16% overlap (correlation of r = 0.4) between attitudes and behavior, and even lower for engagement and performance, or prejudice and discrimination.

3. THERE IS NO ACCURATE WAY TO MEASURE UNCONSCIOUS BIAS

The closest science has come to measuring unconscious biases is via so-called Implicit Association Tests (IAT), like Harvard’s racism or sexism test. (Over 30 million people have taken it, and you can try it for free here. These have come under significant academic criticism for being weak predictors of actual behaviours. For example, on race questions (black vs. white), the reported meta-analytic correlations range from 0.15 to 0.24.

4. IT’S HARD TO CHANGE PEOPLE’S BELIEFS, ESPECIALLY WHEN THEY DON’T WANT TO

The hardest thing to influence through any D&I initiative is how people feel about concepts such as gender or race. Systematic reviews of diversity training concluded: “The positive effects of diversity training rarely last beyond a day or two, and a number of studies suggest that it can activate bias or spark a backlash.”

Algorithms do the job humans can’t

Using machines and artificial intelligence to augment and challenge decisions is fast becoming mainstream across many applications and industries. To reduce the impact of unconscious bias in hiring decisions, testing for bias and removing it using algorithms is possible. With humans, it’s not.

Sappia tackles bias by screening and evaluating candidates with a simple open, transparent interview via a text conversation.  Candidates know text and trust text.

Unlike other Ai Hiring Tools, Sapia has no video hookups and no visual content. No CVs.

All of these factors carry the risk that unconscious bias can come into play. Nor is data extracted from social channels as our solution is designed to provide every candidate with a great experience that respects and recognises them as the individual they are.

A better experience for candidates, recruiters and clients alike

A research study by The Ladders found that recruiters only spend about 6 seconds looking at a resume. With bulk-hiring, it’s probably less. That’s 6 seconds to make or break a candidate’s hope.

Sapia’s AI-based screening comes into to its own with high volume briefs, with the capability to conduct unlimited interviews in a single hour/day, assessing >85 factors – from personality traits to language fluency and other valuable talent insights. Candidates receive personalised feedback, coaching tips for their next interview and faster decisions on their progress in the hiring process.

Sapia is not out to replace human recruiters but we are here to work as your co-pilot, helping you to make smarter, faster and unbiased hiring decisions.

Understand where unconscious bias has held your business back

AI-enabled enabled interviewing and assessment also tracks and measures bias at a micro level so businesses can understand the level and type of bias that may previously have influenced decisions. With candidate and client satisfaction rated 95%+, it’s a game-changer for changing behaviours.

Hiring’s a team sport and we’re rewriting the rules

The ability to measure unconscious bias is just one more reason to use AI-based screening tools over traditional processes.

Everyone has a story that’s bigger than their CV.

Sapia gives every candidate an opportunity to tell theirs. Through our engaging, non-threatening process where unconscious bias can be taken out of the equation (literally!), we will help you get to the best candidates sooner.

You’ll get a shortlist of candidates with the right traits and values for your business so you can move ahead to interviews with confidence and clarity. With time and resources saved on upfront screening, your team can concentrate on making the interviewing stage more rewarding for hirers and candidates alike.

With Sapia, you can soon be on your way to building more diverse, inclusive and happier workplaces. We know we can work for your business, so we’d love to work with your business. Let’s talk.


Have you seen the Inclusive e-Book? It offers a pathway to fairer hiring in 2021.

Get diversity and inclusion right whilst hiring on time and on budget. In this Inclusivity e-Book, you’ll learn: 

  • How to design an inclusive recruitment path. From discovery to offer and validation of the process.
  • The hidden inclusion challenges that are holding your organisation back.
  • How to tell if Ai technology is ethical.

Download Inclusivity Hiring e-Book Here >


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The AGC Debate: Are AI-Written Interview Answers a Red Flag or Smart Strategy?

Every day, we read stories of increased fake or AI-assisted applications. Tools like LazyApply are just one of many flooding the market, driving up applicant volumes to never-before-seen levels. 

As an overwhelmed hiring function, how do you find the needle in the haystack without using an army of recruiters to filter through the maze?

At Sapia.ai, we help global enterprises do just that. Many of the world’s most trusted brands, such as Qantas Group, have relied on our hiring platform as a co-pilot for better hiring since 2020. 

Our Chat Interview has given millions of candidates a voice they wouldn’t have had – enabling them to share in their own words why they’re the best fit for the role. To find the people who belong with their brands, our customers must trust that their candidates represent themselves. Thus, they want to trust that our AI is analysing real human answers—not answers from a machine.  

The Rise of GPT 

When ChatGPT went viral in November 2022, we immediately adopted a defensive strategy. We had long been flagging plagiarised candidate responses, but then, we needed to act fast to flag responses using artificially generated content (‘AGC’). 

Many companies were in the same position, but Sapia.ai was the only company with a large proprietary data set of interview answers that pre-dated GPT and similar tools: 2.5 billion words written by real humans. 

That data enabled us to build a world-first:- an LLM-based AGC detector for text-based interviews, recently upgraded to v2.0 with 99% accuracy and a false positive rate of 1%. An NLP classification model built on Sapia.ai proprietary data that operates across all Sapia.ai chat interviews.

Full Transparency with Candidates

Because we value candidate trust as much as customer trust, we wanted to be transparent with candidates about our ability to detect artificially generated content (AGC). As an LLM, we could identify AGC in real time and warn candidates that we had detected it. 

This has had a powerful impact on candidate behaviour. Since our AGC detector went live, we have seen that the real-time flagging acts as a real-time disincentive to use tools like ChatGPT to generate interview responses. 

The detector generates a warning if 3 or more answers are flagged as having artificially generated content. The Sapia.ai Chat Interview uses 5 open-ended interview questions for volume hiring roles, such as retail, contact centre, and customer service, and 6 questions for professional roles, such as engineers, data scientists, graduates, etc.

Let’s Take a Closer Look at the Data… 

We see that using our AGC detector LLM to communicate live with candidates in the interview flow when artificial content has been detected has a positive effect on deterring candidates from using AI tools to generate their answers. 

The rate of AGC use declines from 1 question flagged to 5 questions – raising the flag on one question is generally enough to deter candidates from trying again. 

The graph below shows the number of candidates, from a total of almost 2.7m, that used artificially generated content in their answers.  

Differences in AGC Usage Rate by Groups 

We see no meaningful differences in candidate behaviour based on the job they are applying for or based on geography.

However, we have found differences by gender and ethnicity – for example, men use artificially generated content more than women. The graph below shows the overall completion ratios by gender – for all interviews on the left and for interviews where the number of questions with AGC detected is 5 or more on the right. 

Perception of Artificially Generated Content by Hirers. 

We’re curious to understand how hirers perceive the use of these tools to assist candidates in a written interview. The creation of the detector was based on the majority of Sapia.ai customers wanting transparency & explainability around the use of these tools by candidates, often because they want to ensure that candidates are using their own words to complete their interviews and they want to avoid wasting time progressing candidates who are not as capable as their chat interview suggests.  

However, some of our customers feel that it’s a positive reflection of the candidate, showing that they are using the tools available to them to put their best foot forward. 

It’s a mix of perspectives. 

Our detector labels it as the use of artificially generated content. It’s up to our customers how they use that information in their decision-making processes. 

This concept of having a human in the loop is one of the key dimensions of ethical AI, and we ensure that it is used in every AI-related hiring product we build. 

Interested in the science behind it all? Download our published research on developing the AGC detector 👇

Research Paper Download: AI Generated Content in Online Text-based Structured Interviews

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Joe & the Juice Partners with Sapia.ai, Scaling an Exceptional Candidate Experience and Cutting Time to Hire

Read the full press release about the partnership here.

Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.

But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.

A Fresh Approach to Hiring

Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.

Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.

“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”

Results That Matter

For Joe & The Juice, the collaboration has yielded impressive results:

  • 33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.

  • Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.

  • Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.

Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”

Trailblazing for the hospitality industry

In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values. 

If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.

 

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Sapia.ai Wrapped 2024

It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.

And we’re just getting started 🚀

Take a look at the highlights of 2024 

All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.

Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks. 

See why our users love us 

Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.

Share the candidate love

Leading the way in AI for hiring 

We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders. 

Join us in celebrating an incredible 2024

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