When interviewing, asking the right questions can open the door to genuine insights and a better interview experience. So, which questions truly resonate with candidates? Our latest research, led by the Data Scientists at Sapia Labs, reveals the top five questions that candidates appreciate the most from our Chat Interview experience, that over 5 million candidates from 47 countries have completed.
Why is asking the right questions important?
The Live Interview is crucial to volume hiring. Having the opportunity to meet for the first time, to extend the connection already created online – it’s almost like the first date of the volume hiring experience. Showing up unprepared or asking questions that candidates can’t engage with is a waste of everyone’s time.
Asking questions candidates actually enjoy
Interviews can go sideways – either candidates feel like they’ve been part of a scripted exercise, where standard questions that don’t engender creativity or imagination are rolled out one by one; or, if the interviewer is underprepared, questions can appear out of the blue and feel largely irrelevant to the role.
But certain questions break the mould—they encourage authenticity, spark reflection, and sometimes even pride. Rather than prompting canned responses, these questions invite candidates to share real experiences that shaped them. After analysing feedback from thousands of candidates, here are the five most-loved interview questions and why they matter.
- Making a Difference
“Tell us about a time you went out of your way to make a difference for someone and improved their day.”
Why candidates love it: It’s a chance to talk about something positive they’ve done. People enjoy reflecting on moments that mattered, whether big or small, and this question lets them share proud memories. For the hiring team, it reveals a candidate’s potential to bring kindness, positivity, and empathy to your team and customers.
- Handling Difficult People
“Have you ever dealt with someone difficult? How did you handle the situation? Feel free to share examples from work, school, or any group activity.”
Why candidates love it: We’ve all had tough encounters, and this question lets candidates share how they navigated those situations. Their response can reveal resilience, tact, or empathy. Plus, every workplace has its challenges—this question lets them show their approach to handling them.
- Driving Change
“Tell us how you have been proactive in driving change that had a lasting impact.”
Why candidates love it: Everyone has had moments when they took initiative, big or small. This question gives candidates a chance to reflect on those times when they went beyond the status quo and made a real difference. It also reveals whether they see themselves as someone who can step up to make things better.
- Missing Deadlines
“Describe a time when you missed a deadline or personal commitment. How did that make you feel?”
Why candidates love it: This question is refreshingly human. We’ve all missed deadlines, and this question creates space for honesty, vulnerability, and growth – without the awkwardness of the classic “what are your weaknesses?” angle. It’s less about the setback itself and more about how a candidate understands, reflects and moves forward from it.
- Team Support
“Tell us about a time when you rolled up your sleeves to help out your team or someone else.”
Why candidates love it: This question highlights the power of teamwork. Candidates get to share the moments they stepped up and supported others. It shows both teamwork and leadership potential, indicating if this candidate is someone who’ll contribute something bigger than their individual tasks.
Why these questions are impactful
These interview questions tap into values that are universally meaningful. Candidates don’t just want to list their skills; they want to share stories that matter to them. When you ask questions like these, you’re inviting candidates to reflect on personal moments of challenge, motivation, and connection. They get to walk away feeling heard and appreciated – before they’ve even received a job offer.
Interviews, whether face to face or via chat, should be a positive experience for candidates. They’re a chance to connect with the person behind the application. That’s why we built our online assessment Chat Interview on a foundation of questions like these. So the first experience a candidate has with your brand is one of genuine connection.
Why you should consider questions like these in your interviews
Incorporating these questions shows candidates that you value their unique experiences. By making small adjustments to the questions you ask, you create a space where candidats can open up and share more meaningful responses. And that’s the first step in finding candidates who genuinely fit with your team and culture. Shifting to questions that candidates love can elevate your interview process, leaving candidates feeling inspired and excited about the prospect of working with you.
Transforming Interviews, One Question at a Time
This research underscores a core belief we hold: Interviews are an experience, not just an assessment. A good interview reveals job-related skills while also building trust and creating advocates for your brand.
At Sapia.ai, we know interviewing. Whether that’s giving your candidates an engaging interview over chat as their first experience with your brand; or enabling your team to conduct better live interviews, our platform enhances the end to end volume hiring process.
We’re proud to champion a new way of interviewing that prioritises candidate experience and genuine connection. After all, when candidates feel good about the questions you ask, they’re more likely to bring their best selves – helping you find the people that belong with your brand..
Curious to learn more? Get in touch to see how we’re reshaping hiring into a more human, meaningful experience – one great question at a time.
Related
Blog
The AGC Debate: Are AI-Written Interview Answers a Red Flag or Smart Strategy?
Every day, we read stories of increased fake or AI-assisted applications. Tools like LazyApply are just one of many flooding the market, driving up applicant volumes to never-before-seen levels.
As an overwhelmed hiring function, how do you find the needle in the haystack without using an army of recruiters to filter through the maze?
At Sapia.ai, we help global enterprises do just that. Many of the world’s most trusted brands, such as Qantas Group, have relied on our hiring platform as a co-pilot for better hiring since 2020.
Our Chat Interview has given millions of candidates a voice they wouldn’t have had – enabling them to share in their own words why they’re the best fit for the role. To find the people who belong with their brands, our customers must trust that their candidates represent themselves. Thus, they want to trust that our AI is analysing real human answers—not answers from a machine.
The Rise of GPT
When ChatGPT went viral in November 2022, we immediately adopted a defensive strategy. We had long been flagging plagiarised candidate responses, but then, we needed to act fast to flag responses using artificially generated content (‘AGC’).
Many companies were in the same position, but Sapia.ai was the only company with a large proprietary data set of interview answers that pre-dated GPT and similar tools: 2.5 billion words written by real humans.
That data enabled us to build a world-first:- an LLM-based AGC detector for text-based interviews, recently upgraded to v2.0 with 99% accuracy and a false positive rate of 1%. An NLP classification model built on Sapia.ai proprietary data that operates across all Sapia.ai chat interviews.
Full Transparency with Candidates
Because we value candidate trust as much as customer trust, we wanted to be transparent with candidates about our ability to detect artificially generated content (AGC). As an LLM, we could identify AGC in real time and warn candidates that we had detected it.
This has had a powerful impact on candidate behaviour. Since our AGC detector went live, we have seen that the real-time flagging acts as a real-time disincentive to use tools like ChatGPT to generate interview responses.
The detector generates a warning if 3 or more answers are flagged as having artificially generated content. The Sapia.ai Chat Interview uses 5 open-ended interview questions for volume hiring roles, such as retail, contact centre, and customer service, and 6 questions for professional roles, such as engineers, data scientists, graduates, etc.
Let’s Take a Closer Look at the Data…
We see that using our AGC detector LLM to communicate live with candidates in the interview flow when artificial content has been detected has a positive effect on deterring candidates from using AI tools to generate their answers.
The rate of AGC use declines from 1 question flagged to 5 questions – raising the flag on one question is generally enough to deter candidates from trying again.
The graph below shows the number of candidates, from a total of almost 2.7m, that used artificially generated content in their answers.
Differences in AGC Usage Rate by Groups
We see no meaningful differences in candidate behaviour based on the job they are applying for or based on geography.
However, we have found differences by gender and ethnicity – for example, men use artificially generated content more than women. The graph below shows the overall completion ratios by gender – for all interviews on the left and for interviews where the number of questions with AGC detected is 5 or more on the right.
Perception of Artificially Generated Content by Hirers.
We’re curious to understand how hirers perceive the use of these tools to assist candidates in a written interview. The creation of the detector was based on the majority of Sapia.ai customers wanting transparency & explainability around the use of these tools by candidates, often because they want to ensure that candidates are using their own words to complete their interviews and they want to avoid wasting time progressing candidates who are not as capable as their chat interview suggests.
However, some of our customers feel that it’s a positive reflection of the candidate, showing that they are using the tools available to them to put their best foot forward.
It’s a mix of perspectives.
Our detector labels it as the use of artificially generated content. It’s up to our customers how they use that information in their decision-making processes.
This concept of having a human in the loop is one of the key dimensions of ethical AI, and we ensure that it is used in every AI-related hiring product we build.
Interested in the science behind it all? Download our published research on developing the AGC detector 👇
Research Paper Download: AI Generated Content in Online Text-based Structured Interviews
Blog
Joe & the Juice Partners with Sapia.ai, Scaling an Exceptional Candidate Experience and Cutting Time to Hire
Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
A Fresh Approach to Hiring
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
Results That Matter
For Joe & The Juice, the collaboration has yielded impressive results:
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33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
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Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
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Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
Trailblazing for the hospitality industry
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
Blog
Sapia.ai Wrapped 2024
It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.
And we’re just getting started 🚀
Take a look at the highlights of 2024
All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.
Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks.
Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.
Leading the way in AI for hiring
We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders.