Myth or fact: Marginalised people are more likely to drop out when Ai tools are involved?

We get asked this a lot. It’s an important question, especially when it comes to creating a fair playing field among candidates looking for jobs.

There are two things that we do differently with our Ai technology that means our Ai is an improved experience for marginalised candidates. 

Firstly, we use chat. Chat allows you to write in your own time, use your own words, and be happy with what you submit, when you are ready to submit it. It does not judge you visually, nor do our algorithms score you badly for typos, or having English as a second language. 

Secondly, we use clean input data. Data from CVs carry inherent bias around gender, socio-economic standing, ethnicity, and age. It does not matter if the process is ‘blind’ (i.e. there is no name or gender attached to the CV), over time the machine will start to favour those that society has (largely white men). By using only data that is given in the interview through chat, our data is objective.

Chat doesn’t feel like an assessment, and it allows you to be interviewed in a familiar way. Think how different this is to platforms that gamify the recruitment process, creating a stressful and uncomfortable experience for many people. Chat creates a safe space to be yourself.

Recently, we undertook a piece of research for a large national retailer with regard to improving their experience for Aboriginal and Torres Strait Islander peoples, the Indigenous peoples of Australia. We took 2,454 applicants who self-identified as Indigenous Australians and compared this to a group that didn’t identify as such.

The analysis revealed that the retail group hired 1.2x people who identified as Indigenous Australians in their candidate pool. Candidate feedback rating was 9.37/10 (3% higher than non-Indigenous) highlighting the appeal of the platform.

Indigenous Australians have been overlooked for so long when it comes to jobs. When we gave them a fair chance and an experience that let them tell their story, something so inherent to their culture, they were elevated as candidates. 

This is truly a profound outcome, and one we believe can change the lives of so many people traditionally overlooked for roles. 

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