This Recruiter Says How You Write and What You Write Can Tell an Employer a Great Deal About Your Fit.
Barbara Hyman believes the most important skill for people looking for a job in the post-COVID world will be the ability to write.
“People who think clearly, write clearly,’’ says the chief executive of the artificial intelligence-powered recruiting firm Sapia, which judges its candidates on the most basic of skills.
The firm, which has big-name backers including Myer family member Rupert Myer, former Aconex founder turned venture capitalist Leigh Jasper, fund manager Dion Hershan and former JB Were partner Sam Brougham, gives every job candidate a first interview by asking them five text-based behavioural questions on their phone that take around 20 minutes to answer.
Then the company’s predictive models assign a “suitability” score to each candidate using over 80 features extracted from their responses and the system specifically precludes the use of names, gender and age to determine the recommended shortlist, removing unconscious bias from the recruitment process.
The company’s technology has already been used by 400,000 candidates looking for roles in retail, healthcare, customer service, hospitality, contact centres and graduate and trainee roles across 34 countries.
Its clients include Qantas, Bunnings, the Iceland Group grocery chain in the UK and Spanish telecoms giant Telefonica.
But Hyman says her biggest target client in the post-COVID world is government.
She believes the economy can only be sustainably reactivated through large-scale job security and that requires redeploying existing skillsets to meet in-demand industries.
“This requires a sophisticated and scaleable solution to find jobs for those whose industries have been decimated by the pandemic and have no jobs to return to. Our solution can immediately activate these job seekers into the new economy, steering them to the jobs they will be good at, she says.
She claims if the government activated this sort of technology for a range of growth industries the economic and social impact would be unprecedented.
“In a healthy economy, the cost benefit in Australia alone is $1bn net benefit (cost) for every 100,000 workers that get back to work one month earlier through reduced welfare payments and increased consumer spending. That is significantly higher when accounting for government subsidies as a result of COVID,” she says.
“A big part of getting back to work is the confidence and the mindset. We are exploring different avenues to allow people to use our chat bot to find their true role in the new economy. This is the vision we are trying to sell to government – you have your own personalised career coach that helps you find the ideal role.”
Hyman said one of the company’s big-name backers Rupert Myer, the chair of the Australia Council for the Arts and an emeritus trustee of The National Gallery of Victoria, had given her “amazing introductions” into the government and university sectors.
“When I came into the business in February 2018 it was running out of money. I had to get a bunch of the existing investors to support me,’’ says Hyman, a former chief human resources officer at REA Group and a human resources and marketing director at Boston Consulting.
Her data science leader at Sapia is Sri Lankan-born Buddhi Jayatilleke, who has a diverse background in machine learning, software engineering and academic research.
The firm has raised $4m in the past 2 years, including bringing in Australian global recruitment and talent management firm Hudson as a strategic investor last year.
“That gave us credibility because the number two recruitment firm in the market believes in what we are doing,’’ Hyman says.
“Whether you like it or not, there is enormous amount we can learn about you in 200 words. Just the very fact we don’t use any secret or behavioural data, you have to build trust from the beginning with your candidate. The completion rates are 95 per cent, the engagement rates are 99 per cent. But the key point is when we give you back your feedback. It is effectively a public service we are performing with this feedback.”
One of the firm’s initial backers was Rampersand, the venture capital firm which has a focus on early growth stage tech businesses.
Rampersand co-founder Paul Naphtali says the firm invested in Sapia for its ability to put data at the centre of a company’s people strategy.
“It’s a massive challenge for a start-up to aggregate the data and build the algorithms that can identify an individual’s suitability to a role quickly and accurately. It was a bold and ambitious plan from the beginning, and Sapia is now well on its way to becoming that data-centric engine,’’ he says.
“The company started with working to turbocharge the recruitment process by quickly identifying the right talent for the right roles.
“It’s taken time to build the tech and the data sets, but it’s paying off as a number of Australia’s leading companies now have Sapia as a default part of the process.”
He says the firm is now entering a new phase “where it also powers internal people management as well as for job seekers, which is obviously very relevant in the current environment”.
Recently in London Sapia was awarded the TIARA Talent Tech Star which honours the businesses globally in the talent acquisition industry.
Source: DAMON KITNEY, The Australian, October 30, 2020
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The AGC Debate: Are AI-Written Interview Answers a Red Flag or Smart Strategy?
Every day, we read stories of increased fake or AI-assisted applications. Tools like LazyApply are just one of many flooding the market, driving up applicant volumes to never-before-seen levels.
As an overwhelmed hiring function, how do you find the needle in the haystack without using an army of recruiters to filter through the maze?
At Sapia.ai, we help global enterprises do just that. Many of the world’s most trusted brands, such as Qantas Group, have relied on our hiring platform as a co-pilot for better hiring since 2020.
Our Chat Interview has given millions of candidates a voice they wouldn’t have had – enabling them to share in their own words why they’re the best fit for the role. To find the people who belong with their brands, our customers must trust that their candidates represent themselves. Thus, they want to trust that our AI is analysing real human answers—not answers from a machine.
The Rise of GPT
When ChatGPT went viral in November 2022, we immediately adopted a defensive strategy. We had long been flagging plagiarised candidate responses, but then, we needed to act fast to flag responses using artificially generated content (‘AGC’).
Many companies were in the same position, but Sapia.ai was the only company with a large proprietary data set of interview answers that pre-dated GPT and similar tools: 2.5 billion words written by real humans.
That data enabled us to build a world-first:- an LLM-based AGC detector for text-based interviews, recently upgraded to v2.0 with 99% accuracy and a false positive rate of 1%. An NLP classification model built on Sapia.ai proprietary data that operates across all Sapia.ai chat interviews.
Full Transparency with Candidates
Because we value candidate trust as much as customer trust, we wanted to be transparent with candidates about our ability to detect artificially generated content (AGC). As an LLM, we could identify AGC in real time and warn candidates that we had detected it.
This has had a powerful impact on candidate behaviour. Since our AGC detector went live, we have seen that the real-time flagging acts as a real-time disincentive to use tools like ChatGPT to generate interview responses.
The detector generates a warning if 3 or more answers are flagged as having artificially generated content. The Sapia.ai Chat Interview uses 5 open-ended interview questions for volume hiring roles, such as retail, contact centre, and customer service, and 6 questions for professional roles, such as engineers, data scientists, graduates, etc.
Let’s Take a Closer Look at the Data…
We see that using our AGC detector LLM to communicate live with candidates in the interview flow when artificial content has been detected has a positive effect on deterring candidates from using AI tools to generate their answers.
The rate of AGC use declines from 1 question flagged to 5 questions – raising the flag on one question is generally enough to deter candidates from trying again.
The graph below shows the number of candidates, from a total of almost 2.7m, that used artificially generated content in their answers.
Differences in AGC Usage Rate by Groups
We see no meaningful differences in candidate behaviour based on the job they are applying for or based on geography.
However, we have found differences by gender and ethnicity – for example, men use artificially generated content more than women. The graph below shows the overall completion ratios by gender – for all interviews on the left and for interviews where the number of questions with AGC detected is 5 or more on the right.
Perception of Artificially Generated Content by Hirers.
We’re curious to understand how hirers perceive the use of these tools to assist candidates in a written interview. The creation of the detector was based on the majority of Sapia.ai customers wanting transparency & explainability around the use of these tools by candidates, often because they want to ensure that candidates are using their own words to complete their interviews and they want to avoid wasting time progressing candidates who are not as capable as their chat interview suggests.
However, some of our customers feel that it’s a positive reflection of the candidate, showing that they are using the tools available to them to put their best foot forward.
It’s a mix of perspectives.
Our detector labels it as the use of artificially generated content. It’s up to our customers how they use that information in their decision-making processes.
This concept of having a human in the loop is one of the key dimensions of ethical AI, and we ensure that it is used in every AI-related hiring product we build.
Interested in the science behind it all? Download our published research on developing the AGC detector 👇
Research Paper Download: AI Generated Content in Online Text-based Structured Interviews
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Joe & the Juice Partners with Sapia.ai, Scaling an Exceptional Candidate Experience and Cutting Time to Hire
Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
A Fresh Approach to Hiring
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
Results That Matter
For Joe & The Juice, the collaboration has yielded impressive results:
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33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
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Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
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Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
Trailblazing for the hospitality industry
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
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Sapia.ai Wrapped 2024
It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.
And we’re just getting started 🚀
Take a look at the highlights of 2024
All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.
Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks.
Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.
Leading the way in AI for hiring
We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders.