I spent 13 years working as an agency recruitment consultant but my customer-facing jobs started a lot sooner – at the age of 12, collecting monthly charity raffle contributions for the local hospital. Paper rounds and retail jobs through school were followed by contact centres and bar work at uni, where I first learned about recruitment. It just seemed to fit with my previous experiences as well as my mindset so I figured that’s what I’d do when I graduated.
Actually, that’s a lie. It’s what I decided to do once I’d graduated and decided I hated the idea of being an employee number within a grad scheme but knew it was about time to lock in a career.
I remember my first round of recruitment interviews – I just couldn’t understand why recruiters didn’t understand that when I said “this is what I want to do” i really meant it. I explained I’d done my research. I knew that if I worked harder, longer and smarter than my competitors I would find the best candidates, I’d place them and I’d be rewarded for doing my job
But I just couldn’t get past those infernal recruitment industry group balloon debates/assessment days of the early 2000s that principally involved a white male in his early 20s talking more loudly than the rest despite not really having any substance to his bellowing. I couldn’t understand why Timmy from Surrey’s slightly shouty, verging on passive-aggressive bullying tone always got him progressed to the next stage while the more insightful, reflective comments from others around the table went unnoticed?
I persevered nonetheless and I eventually joined a recruitment process that involved one-on-one interviews followed by a group presentation from the MD. No fake debates, no pitting people against each other – just truth and honesty from the company owner.
I called my recruiter as I walked out the door to tell him I really wanted to work there. And I did, for 8 years.
Now I wonder how much more quickly I could have found a job if those balloon debating sessions had instead been replaced by a tool that helped the recruiters understand my propensity to succeed within recruitment, leveraging my personality and behaviours, my competitive nature, my desire and drive to succeed and then the recruiters combined that with my demonstrable passion for technology…
I’m pretty confident I articulated them during my interviews and backed up my answers with my life experience (at the ripe age of 22!). Alongside my early start in the world of work, I was in the first team for all sports for my entirety of senior school (I even gave Fives ago but it really wasn’t for me). I started played the piano at 4, violin at 7 and self-taught the saxophone as a teenager. I’m a classical pianist (seeing as you didn’t really ask, Shostakovich’s 2nd piano concerto with the school orchestra was my proudest musical moment) and finally I graduated with a 2:1 from a Redbrick University.
An outstanding childhood? No, I don’t think so. But I know I was well above the average for a candidate applying for a graduate recruitment career. I know there was enough about my school and working history to show my commitment to learning, dedication to working hard individually and collectively and displaying a consistent understanding of work = reward. And until those recruitment interviews I had a 100% interview to job-offer ratio. And so I wonder, how many of those companies said “no” to me because they weren’t aware of their biases?
And look, I get it. There were no AI crystal balls back then. Recruiters had to make judgement calls on candidates without the benefit of technology tools to guide them towards the right talent. But I wonder how many of those money-hungry agencies would have paid more attention to candidates like me if a recruitment tool had helped them look beyond their biases and told them I was an applicant worthy of closer attention?
My guess is pretty much all of them.
Every day, we read stories of increased fake or AI-assisted applications. Tools like LazyApply are just one of many flooding the market, driving up applicant volumes to never-before-seen levels.
As an overwhelmed hiring function, how do you find the needle in the haystack without using an army of recruiters to filter through the maze?
At Sapia.ai, we help global enterprises do just that. Many of the world’s most trusted brands, such as Qantas Group, have relied on our hiring platform as a co-pilot for better hiring since 2020.
Our Chat Interview has given millions of candidates a voice they wouldn’t have had – enabling them to share in their own words why they’re the best fit for the role. To find the people who belong with their brands, our customers must trust that their candidates represent themselves. Thus, they want to trust that our AI is analysing real human answers—not answers from a machine.
The Rise of GPT
When ChatGPT went viral in November 2022, we immediately adopted a defensive strategy. We had long been flagging plagiarised candidate responses, but then, we needed to act fast to flag responses using artificially generated content (‘AGC’).
Many companies were in the same position, but Sapia.ai was the only company with a large proprietary data set of interview answers that pre-dated GPT and similar tools: 2.5 billion words written by real humans.
That data enabled us to build a world-first:- an LLM-based AGC detector for text-based interviews, recently upgraded to v2.0 with 99% accuracy and a false positive rate of 1%. An NLP classification model built on Sapia.ai proprietary data that operates across all Sapia.ai chat interviews.
Full Transparency with Candidates
Because we value candidate trust as much as customer trust, we wanted to be transparent with candidates about our ability to detect artificially generated content (AGC). As an LLM, we could identify AGC in real time and warn candidates that we had detected it.
This has had a powerful impact on candidate behaviour. Since our AGC detector went live, we have seen that the real-time flagging acts as a real-time disincentive to use tools like ChatGPT to generate interview responses.
The detector generates a warning if 3 or more answers are flagged as having artificially generated content. The Sapia.ai Chat Interview uses 5 open-ended interview questions for volume hiring roles, such as retail, contact centre, and customer service, and 6 questions for professional roles, such as engineers, data scientists, graduates, etc.
Let’s Take a Closer Look at the Data…
We see that using our AGC detector LLM to communicate live with candidates in the interview flow when artificial content has been detected has a positive effect on deterring candidates from using AI tools to generate their answers.
The rate of AGC use declines from 1 question flagged to 5 questions – raising the flag on one question is generally enough to deter candidates from trying again.
The graph below shows the number of candidates, from a total of almost 2.7m, that used artificially generated content in their answers.
Differences in AGC Usage Rate by Groups
We see no meaningful differences in candidate behaviour based on the job they are applying for or based on geography.
However, we have found differences by gender and ethnicity – for example, men use artificially generated content more than women. The graph below shows the overall completion ratios by gender – for all interviews on the left and for interviews where the number of questions with AGC detected is 5 or more on the right.
Perception of Artificially Generated Content by Hirers.
We’re curious to understand how hirers perceive the use of these tools to assist candidates in a written interview. The creation of the detector was based on the majority of Sapia.ai customers wanting transparency & explainability around the use of these tools by candidates, often because they want to ensure that candidates are using their own words to complete their interviews and they want to avoid wasting time progressing candidates who are not as capable as their chat interview suggests.
However, some of our customers feel that it’s a positive reflection of the candidate, showing that they are using the tools available to them to put their best foot forward.
It’s a mix of perspectives.
Our detector labels it as the use of artificially generated content. It’s up to our customers how they use that information in their decision-making processes.
This concept of having a human in the loop is one of the key dimensions of ethical AI, and we ensure that it is used in every AI-related hiring product we build.
Interested in the science behind it all? Download our published research on developing the AGC detector 👇
Read the full press release about the partnership here.
Joe & the Juice, the trailblazing global juice bar and coffee concept, is renowned for its vibrant culture and commitment to cultivating talent. With humble roots from one store in Copenhagen, now with a presence in 17 markets, Joe & The Juice has built a culture that fosters growth and celebrates individuality.
But, as their footprint expands, so does the challenge of finding and hiring the right talent to embody their unique culture. With over 300,000 applications annually, the traditional hiring process using CVs was falling short – leaving candidates waiting and creating inefficiencies for the recruitment team. To address this, Joe & The Juice turned to Sapia.ai, a pioneer in ethical AI hiring solutions.
Through this partnership, Joe & The Juice has transformed its hiring process into an inclusive, efficient, and brand-aligned experience. Instead of faceless CVs, candidates now engage in an innovative chat-based interview that reflects the brand’s energy and ethos. Available in multiple languages, the AI-driven interview screens for alignment with the “Juicer DNA” and the brand’s core values, ensuring that every candidate feels seen and valued.
Candidates receive an engaging and fair interview experience as well as personality insights and coaching tips as part of their journey. In fact, 93% of candidates have found these insights useful, helping to deliver a world-class experience to candidates who are also potential guests of the brand.
“Every candidate interaction reflects our brand,” Sebastian Jeppesen, Global Head of Recruitment, shared. “Sapia.ai makes our recruitment process fair, enriching, and culture-driven.”
For Joe & The Juice, the collaboration has yielded impressive results:
33% Reduction in Screening Time: Pre-vetted shortlists from Sapia.ai’s platform ensure that recruiters can focus on top candidates, getting them behind the bar faster.
Improved Candidate Satisfaction: With a 9/10 satisfaction score from over 55,000 interviews, candidates appreciate the fairness and transparency of the process.
Bias-Free Hiring: By eliminating CVs and integrating blind AI that prioritizes fairness, Joe & The Juice ensures their hiring reflects the diverse communities they serve.
Frederik Rosenstand, Group Director of People & Development at Joe & The Juice, highlighted the transformative impact: “Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long-term success. And now we do that with a fair, unbiased experience that aligns directly with our brand.”
In an industry so wholly centred on people, Joe & the Juice is paving the way for similar brands to adopt technology that enables inclusive, human-first experiences that can reflect a brand’s core values.
If you’re curious about how Sapia.ai can transform your hiring process, check out our full case study on Joe & The Juice here.
It’s been a year of Big Moves at Sapia.ai. From welcoming groundbreaking brands to achieving incredible milestones in our product innovation and scale, we’re pushing the boundaries of what’s possible in hiring.
And we’re just getting started 🚀
Take a look at the highlights of 2024
All-in-one hiring platform
This year, with the addition of Live Interview, we’re proud to say our platform now covers screening, assessing and scheduling.
It’s an all-in-one volume hiring platform that enables our customers to deliver a world-leading experience from application through to offer.
Supercharging hiring efficiency
Every 15 seconds, a candidate is interviewed with Sapia.ai.
This year, we’ve saved hiring managers and recruiters hours of precious time that can now be used for higher-value tasks.
Giving candidates the best experience
Our platform allows candidates to be their best selves, so our customers can find the people that truly belong with them. They’re proud to use a technology that’s changing hiring, for good.
Leading the way in AI for hiring
We’ve continued to push the boundaries in leveraging ethical AI for hiring, with new products on the way for Coaching, Internal Mobility & Interview Builders.