Written by: Team PredictiveHire
5 ways Ai will shape hiring in 2021
To find out how to use Recruitment Automation to hire faster, reduce bias and save, we also have a great retail industry eBook on Ai in HR.
AI RECRUITMENT TOOLS
Artificial Intelligence. Machine learning. Chatbots.
While the possibilities of technology always felt like some distant future, there’s no denying that the future is right here and right now.
Every day, technology touches and enhances our lives in ways we rarely even pause to think about. Algorithms, apps and digital automation continue to reshape the ways we shop, connect, bank, get around or even track our fitness and the steps we walk each day.
It’s changed the ways we access customer services and the ways we can connect with our tribes across social platforms. And in the time of COVID-19, it’s enabled ways of efficient remote working that few thought could be possible.
Recruitment and Ai – We’ve only just begun
With the uptake of automation and artificial intelligence (Ai) across every industry sector, it was inevitable that these technologies would reshape the HR and recruitment domains too. Compared to manufacturing automation, service delivery, supply chain management and marketing channels, HR and recruitment might be a little slower on the uptake. Ai tools are now rapidly reshaping the essential functions of hiring.
Ai recruitment tools are used for 3 key functions in the hiring process: sourcing, screening and interviewing of candidates.
Employing the latest advances in Ai, machine learning and big data practices are delivering new efficiencies and better outcomes for businesses, recruiters and candidates alike.
Text and chat interview automation with Ai
Conversational Ai is a type of Ai that lets businesses have dynamic and meaningful conversations at scale with customers, staff, business partners and candidates.
Conversational Ai uses Natural Language Processing (NLP), a sub-field of Ai that’s focused on enabling computers to understand and process human languages. Through machine learning, it aims to get computers closer to a human level of understanding of language.
Conversational Ai uses NLP to discern meaning from both written and spoken word:
- Voice-activated systems – NLP is used in digital assistants you’re probably familiar with: Siri on iPhone, Google Home or Amazon Alexa, for example. These follow instructions to play music, to control connected devices throughout the home, find web-based information and resources and more. On an enterprise-level, you’ll be familiar with voice-driven customer service over the phone.
- Text driven systems – online or on mobiles, chat text discerns meaning in the written word.
How conversational Ai tools are changing the recruitment conversation
Sometimes referred to as chatbots or textbots, Ai-based conversational tools continue to evolve and be applied in new and extraordinary ways. Through NLP, the ability to read, decipher and understand written and spoken language has evolved to the point that personality traits, sentiment and other inherently human characteristics can be understood from written and conversational exchanges alone. Our own peer-reviewed research shows how personality traits can be accurately inferred from answers to standard interview questions captured via a text chat.
Ai recruitment works best in high volume recruitment such as customer-facing retail or service team roles. In roles and industries with fewer candidates or more senior positions to fill, traditional recruitment practices are likely to be preferable.
Conversational Ai can be helpful for profiling personalities in candidates or existing employees without the time and costs of conducting lengthy psychometric profiling. Add video into the mix and machine learning can add additional layers of meaning through analysis of facial expressions and profiles, body language and more.
Video interviewing continues to divide opinion as many believe it allows for unconscious (or not so unconscious) bias to remain front and centre of the hiring process. In text-based Ai interviews, many of the usual bias cues or triggers an be effectively eliminated at the candidate screening stage.
Automated interviews support remote working and remote hiring
In a post-COVID or COVID-normal economy, employment opportunities will be competitive. As more people compete for potentially fewer jobs, finding and engaging the best candidates will be even more challenging.
Ai-powered interviews can help recruiters cast their net wider to reach a bigger pool of candidates and find better-qualified candidates.
Mobile-first puts the power in candidates’ hands
People know text and are comfortable with text. So by providing a text chat-based mobile-first experience for candidates, improves the user experience and addresses communication challenges.
Chat-text provides an easier and less confronting interview process for many candidates.
Everyone has a story that’s bigger than their CV and Ai recruitment interviews give every candidate an opportunity to tell theirs. Candidates can choose when and where they complete their interview and standardised interview questions ensure a level playing field for all candidates.
Sapia’s text chat interview automation is blind screening at its best. We’ve removed possible factors that can influence human bias – no CVs, no socials, no videos, no facial recognition and no time limit. It’s just the candidate and their text answers, providing a fairer and richer experience where candidates feel comfortable just being themselves.
Recommender systems – How Ai supports people making people decisions
One of the most well-known applications of Ai, data science and machine learning is Recommender systems or Recommender engines. It’s how Spotify suggests the track you might like next. Or how Netflix recommends your next binge-worthy series. And how Amazon recommends books or products likely to be of interest.
In hiring, Recommender Systems use predictive modelling to recommend the most-likely best matches of applicants for a role.
Recommender systems guide decision-making by using machine learning to analyse all the data available through the HR lifecycle. From job advertising and clicks, through interviewing and hiring, to employees’ job satisfaction and tenure, data can be analysed to reveal predictive patterns and insights.
Data can find connections that humans don’t, providing valuable insight into what an ideal candidate looks like or where you’re likely to find them.
Predictive intelligence draws a picture of your ideal candidate
Recommender systems can cut through the ‘noise’ by providing a shortlist of top-ranked candidates. This is without burning time, sorting and reviewing potentially hundreds or even thousands of applications. Predictive intelligence shares additional insights on candidates’ values, traits, personality and communication skills. It helps to simplify the selection and guide faster talent decisions.
Machine learning is not infallible. One important consideration is questioning whether the data being used is not inherently biased. If, for example, machine learning models are built around data from a workforce that historically skewed towards male, the recommendations will inevitably have a male bias. Machine learning should only guide a decision not to make it and, ultimately, it’s always important to have real people making decisions about people.
Interviews – it’s not where you finish, it’s where you start
Reviewing CVs of all candidates can be the most time-consuming part of a recruiter’s job. Especially for large-scale briefs such as retail or customer service teams. In defining a shortlist of potential candidates to proceed to the interview stage it can be hard to differentiate between CVs. It’s also easy to make decisions that may be based on personal biases.
But what if you could start the hiring process with all the benefits of an interview process, without investing your time in them? And what if in the time it would take to properly review just a handful of CVs, thousands of candidates could be screened by interview?
With Ai recruitment tools you can.
Five top ways conversational Ai tools are changing the recruitment game
When it comes to recruiting and hiring, the ability to read the mood as well as the words is a game-changer in candidate assessment. Here are our top five benefits for your business:
1. Reducing time to hire, improving the quality of candidates
Without even having to consider CVs upfront, an upfront screening interview reduces time to hire by providing a shortlist of candidates with the best fit to move forward.
Ai interview automation looks beyond the CV to assess the skills, traits and temperament of candidates. Based on past hires, Ai learns what a successful candidate for your business looks like and joins the dots to find others that match that profile.
Recruiters and hirers can save time reviewing and assessing CVs. With the ability to complete briefs faster, build teams sooner and achieve business metrics, you can be on to the next job sooner. Or free yourself to concentrate on what you do best: building relationships, delivering a better hiring experience or enhancing the onboarding process.
2. Reduce bias & build diversity
Ai-enabled interviewing helps reduce the effects of unconscious bias – the inherently human prejudices, personal preferences, beliefs and world-views that shape our assessment of others. Our biases can easily have a negative impact on candidates and mean you’re potentially missing out on the best candidates for the job. It can also mean employers are missing the opportunity to cultivate workplace diversity and all the benefits it delivers.
Diversity improves employee productivity, retention and happiness. Time and again, research shows that diversity – of background, gender, experience and more – improves employee productivity, tenure and job satisfaction. In 2020, global management consulting company McKinsey confirmed that “The most diverse companies are now more likely than ever to outperform non-diverse companies on profitability”.
3. Cut costs of every hire
Companies that have automated part of their candidate screening and interviewing are not only reaping the benefits of a more streamlined and stress-free process but report an immediate pay-off in time and efficiency savings.
Get your time back quickly and reallocate budgets towards higher-value investments and automation in other areas of recruiting.
Calculate your RoI on interview automation
Use Sapia’s free calculator to:
- Calculate your costs of hiring
- Calculate the costs of your annual turnover
- See the financial benefits of using automation for hiring
- Avoid unnecessary revenue losses
4. Increase the productivity of every recruiter and hirer
Everyone has one part of their job that they could do better if they had more time. Like managing stakeholders. Improving business partnership skills. Or networking to improve talent pools with a focus on those high-end and hard-to-fill roles. Whatever yours might be, interview automation can give you back time to focus on high-value tasks.
Reviewing CVs and managing interviews might not be the biggest challenge in your role, but they are likely to be the most time-consuming. Automate those upfront interviews using the tools and process of Ai recruitment and you can focus on the bigger picture of finding the best fit for every role and meeting every brief with confidence.
5. Give candidates a better experience
While this one’s last on our list of the benefits of Ai interview automation, it could equally be the most important.
Ever since job boards hit the market, recruiters have been inundated with candidate applications. While that’s been good news for potential employers as well as recruiters, it’s not so good for candidates. Too often candidates make the effort to apply for a position, but then due to the sheer volume of applications they never hear a thing from the recruiter or hirer. It’s called “ghosting” for obvious reasons.
Ghosting is not just a bad look, it can be bad for business. Candidates can easily share a negative experience on social media. They may also be less inclined to apply again or accept a job offer now or in the future.
With interview automation, you can turn every candidate engagement into an efficient, empowering and enjoyable experience.
Sapia’s award-winning interview automation offers a mobile-first, text chat interview. At scale, it delivers an engaging and relatable, in-depth interview, followed up with personalised feedback for every candidate. Here’s how Ai automation provides a superior experience to a traditional interview process:
- A familiar and accessible, mobile-first text experience
- No confronting questions or videos
- Candidates can be themselves, completing questions related to role attributes where and when it suits
- Blind-screening at its best with no gender, age or ethnicity revealed
- Candidates are motivated by personalised feedback, insights and coaching tips… and the opportunity to provide their feedback on the process
Find out more about Sapia’s Ai-powered recruitment tool and how we can support your recruitment needs today.