Deterring age discrimination. Count those mature hires ‘in’!

To find out how to interpret bias in recruitment, we also have a great eBook on inclusive hiring.

Once upon a time we were all happily employed and worked in our jobs until we reached the age of 65. Then we retired with a gold watch and lived happily ever after. 

While that’s not quite the way it really happened, the reality is aging workers are faced with a very different story today. While the ability to ‘retire’ seems to move further out of reach, many people are faced with the challenges of needing to work longer.

And perhaps the greatest challenge to that need is age discrimination in hiring.

Ageism – a hiring challenge for our age

A 2020 report conducted by LinkedIn found that nearly half of the baby boomers engaged in their survey believed that their age was the main reason their job applications had been rejected by an employer. 

Earlier, a 2015 survey by the Australian Human Rights Commission found that 27 per cent of older people had recently experienced or witnessed age discrimination in the workplace, most often during the hiring process.

And when they say ‘older’ they’re referring to candidates aged over the age of 50.

When you think that many of those will need to work for a further 20 years, their classification as older workers seems discriminatory in itself.

While ‘ageism’ tends to be more of a problem for older workers – shouldn’t we be calling them more experienced workers? Age discrimination can also affect younger workers.  Employers might discriminate against younger job seekers, for example, because they believe they won’t be committed to the role or will move on to another job quickly.

Learned versus lived

Over the past 20-25 years, the number of post-graduates achieving master’s degrees has almost doubled.

But does a potentially over-qualified ‘green’ hire necessarily trump the experience that an older employee has gained through the university of life and years working in a role?

What ‘qualifications’ have they earned and learned that formal education could never provide?

What is age discrimination in hiring?

A textbook definition of age discrimination from the website of Shine Lawyers is “where a person is treated less favourably than another person of a different age in circumstances that are the same or not materially different. The person may be treated differently due to their actual age, or due to a characteristic that pertains or is imputed to pertain to persons of that age. Further, age discrimination can occur when an employer places conditions, requirements or practices that are not reasonable and have the effect of disadvantaging a person or persons of a certain age.”

While in Australia employment laws are in place to protect employees from all forms of discrimination at all stages of employment –  from recruitment through to redundancy or retirement – age discrimination can creep in at any time. It can happen when decisions are being made about:

  • who gets shortlisted for interviews
  • who gets selected for a role
  • what benefits, terms and conditions are offered with that role
  • who is offered training opportunities 
  • who is considered and chosen for promotion, transfer, retrenchment or dismissal.

There are four main types of age discrimination

1. Direct discrimination in hiring

Direct discrimination is when someone is treated differently or less favourably than another person in the same situation because of their age.

For example:

  • Someone reviewing CVs refuses to even consider any candidate over 45 years of age.
  • A hirer believes older workers are slower and resistant to or incapable of adapting to new technologies.
  • Someone is marked for redundancy because they are the oldest – or youngest – employee.
  • An employer decides an employee is too old to undertake skills training while other, younger employees complete the training.

2. Indirect discrimination in hiring

Indirect discrimination can be less obvious than direct discrimination. It describes the situation where an organisation has a particular policy, job requirements or way of working that would appear to apply to everyone but which puts a person or group of people at a disadvantage because of their age.

For example:

  • An employer has a policy that only people with postgraduate qualifications can be promoted. This could be seen to disadvantage young people who simply haven’t had the time to achieve post-grad qualifications. Or an older worker who didn’t go to university because ‘in those days’  it wasn’t commonplace to do so. 
  • A company requires all employees to meet a physical fitness test, even though that fitness standard is not relevant to the job. While the test might be easy for young people, it could be seen to disadvantage older employees.
  • An employer assumes that older people won’t fit in with the team due to their age

3. Harassment

This is when discrimination crosses a line to become dangerous – for those being discriminated against, of course, but also for the employer that risks potential criminal charges and reputational damage. Harassment happens when employers, managers or colleagues make people feel humiliated, offended or degraded.

For example:

  • An older employee having difficulty learning a new online time management system becomes the subject of ongoing ridicule in staff meetings. This could be held up as age discrimination.
  • An older worker is nicknamed Granny Joan.

4. Victimisation

A step up from harassment, victimisation is when individuals are treated poorly because they have made a formal complaint about age discrimination and the way they have been harassed, overlooked for promotion or otherwise discriminated against. Colleagues or co-workers who have also supported someone in their discrimination complaint may also be victimised by their managers or employers.

What the law says about age discrimination

In a range of global jurisdictions including the US, the EU, UK and in nations across Asia-Pacific such as New Zealand and Australia, discrimination laws are designed to protect all people from age discrimination in many areas of life – getting an education, accessing services, renting a property, accessing and using public facilities… and protecting people from discrimination at work.

The laws cover all sorts of employers and employees across private sector and government, charities and associations and all part-time, full time or casual workers and contractors.

Age discrimination in the workplace can be damaging and costly on so many levels. Here’s what employers need to know and do

Taking positive steps to address age discrimination can help organisations attract, motivate and retain good staff while building your reputation and brand as an equal opportunity employer.

Starting with legal obligations, there are a few key areas that employers and recruiters should address to minimise age discrimination:

  • Know the law and stick to it – Just as there are laws that cover discrimination around sex, race or disability, the Age Discrimination Act (the ADA) says that an employer must take ‘all reasonable steps’ to prevent discrimination from happening at work or in connection with a person’s employment. This is called ‘vicarious liability’. 
  • Develop an anti-age discrimination policy – While any organisation’s employment policy will be shaped by the relevant employment and discrimination laws, it’s essential that the ‘laws of the land’ are enshrined in your own policies and practices. Written policies make it clear for all stakeholders that discrimination and harassment– age-based or otherwise – will not be tolerated in your workplace. These policies should be made familiar to all employees, contractors, recruiters and partners. They may also be part of your employer brand and be explicitly stated in your recruitment advertising.
  • Cultivate diversity – The benefits of diversity in the workplace are well recognised in contemporary business. Having a workforce comprised of employees of different gender, cultural and ethnic backgrounds, experience and education have been shown to positively impact a wide range of business metrics from productivity to sales, innovation to employee satisfaction and tenure. Often overlooked in the assessment of diversity is the value that having employees of every age bring to the organisation.
  • Challenge and change attitudes – Like all forms of discrimination, ageism is often driven by inaccurate stereotyping, misperceptions, myths and unconscious bias. A number of studies have shown that developing intergenerational teams explodes preconceptions and the beliefs around ageing or the abilities of the young. The more younger and older people work together the more their perceptions of each other are moderated and negative attitudes are softened.

Making recruitment practices and process fair for all

Perhaps the most important place to tackle age discrimination head-on is where it potentially begins and ends – in the recruitment process.

Remove age discrimination from candidate screening 

The ultimate goal in overcoming discrimination in the workplace is to build a culture that thrives on diversity and a team that values the benefits diversity brings. 

Sapia helps organisations start where they intend to finish by removing the potential for a wide range of biases – including age discrimination – from top-of-funnel interview screening. 

Our Artificial Intelligence enabled chat interview platform offers blind screening at its best. It solves bias by screening and evaluating candidates with a simple open, transparent interview via an automated text conversation.  Candidates know text and trust text and questions can be tailored to suit the requirements of the role and the organisation’s brand values.

People are more than their CV and their age. Candidates tell us they appreciate the opportunity to tell their story in their own words, in their own time.  In fact, Sapia only conversational interview platform with 99% candidate satisfaction feedback.

Sapia offers blind screening at its best

Unlike other pre-employment assessments, Sapia has no video hookups, visual content or voice data. No CVs and no data extracted from social channels. All of which can be triggers for discrimination and bias – unconscious or otherwise.  

Sapia’s solution is designed to provide every candidate with a great experience that respects and recognises them as the individual they are. It won’t know (or care) whether a candidate is 18 or 58, male or female, tall or short, Asian or Caucasian. What it will know is whether a person is a right fit for your organisation.

Here’s an example of how Ai is a fairer judge, regardless of age

This case study graph demonstrates the effectiveness of Sapia’s platform in removing age bias from the candidate shortlisting process. While Sapia specifically excludes age data from the screening process, the data listed here was extracted from the client’s ATS after the hiring process was complete to check for any bias. This data comes from HIRED people, hence the high YES rate.

The left-hand column shows the number of applicants sorted by age groupings. In this sample, there are ±500 people over 50 – a group that often reports age discrimination.

The middle column shows the percentage of people in each group who were allocated a green for go ‘yes’ recommendation for the role, an amber ‘maybe’ or a red ‘no’.

The predictive model (and corresponding Sapia scores) reveals no age bias in the process  – with an equal percentage of candidates receiving a ‘yes’ recommendation in the over 60s as the under 20s. Without blind screening, and without the removal of age bias, the value and brilliance of the older candidates might otherwise have been easy to overlook or, at worse, wilfully disregarded or ignored.


Check your bias, Check your process

While Sapia offers one of the easiest ways to provide a level playing field for all candidates, it’s one part of your overall process that should be reviewed to check for built-in age discrimination and other biases as well. Some other important considerations:

  • review selection criteria – ensure your documented criteria for a role are consistent with the ‘essentials’ of the role, the qualifications and skills actually required, not based on stereotypes or arbitrary traits. Check you’re not making assumptions that it’s a young person’s role.
  • review job listings –  at a minimum, you need to be sure that job descriptions are compliant with employment and discrimination law. Advertising for a “25-30-year-old woman”, for instance, is discriminatory. Twice.
  • add diversity to your candidate sourcing – make a virtue of your inclusive and diverse hiring policies by explicitly mentioning them in your job ads. Consider where your recruitment ads are being seen. There may be better places to connect with candidates that will help support your organisation’s diversity goals.
  • check your hiring processes – review application forms, screening factors,  ATS filters, onboarding and workplace culture, to see that age discrimination (amongst others) isn’t unintentionally embedded in your processes and your collective workplace thinking.

Have you seen the Inclusive e-Book?

It offers a pathway to fairer hiring in 2021 so that you can get diversity and inclusion right while hiring on time and on budget.

In this Inclusivity e-Book, you’ll learn: 

  • How to design an inclusive recruitment path. From discovery to offer and validation of the process.
  • The hidden inclusion challenges that are holding your organisation back.
  • How to tell if Ai technology is ethical.

Download Inclusivity Hiring e-Book Here >

Find out how Sapia can help take age discrimination and other biases out of the equation in screening interviews. 


Contact Centre recruitment & retention – this will blow your mind!

Imagine being able to dial-up (or down) any chosen metric such as NPS, retention, absenteeism, staff turnover or any performance data point simply through smarter, predictive, data-driven hiring.

Predictive Talent Analytics turns the imaginary into reality, presenting a variety of businesses, including contact centres, with the opportunity to improve hiring outcomes and raise the performance bar. With only a minor tweak to existing business processes, predictive talent analytics addresses challenge faced by many contact centres.

Recruitment typically involves face-to-face or telephone interviews and psychometric or situational awareness tests. However, there’s an opportunity to make better hires and to achieve better outcomes through the use of Predictive Talent Analytics.

Many organisations are already using analytics to help with their talent processes. Crucially, these are descriptive analytical tools. They’re reporting the past and present. They aren’t looking forward to tomorrow and that’s key. If the business is moving forward your talent tools should also be pointing in the same direction.

Consider a call-waiting display board showing missed and waiting calls. This is reporting.

Alternatively, consider a board that does the same but also accurately predicts significant increases in call volumes, providing you with enough time to increase staffing levels appropriately. That’s predictive.

Descriptive analytical tools showing the path to achievement taken by good performers within the business can add value. But does that mean that every candidate within a bracketed level of academic achievement, from a particular socio-economic background, from a certain area of town or from a particular job board is right for your business? It’s unlikely! Psychometric tests add value but does that mean that everyone within a pre-set number of personality types will be a good fit for your business? That’s also unlikely.

The simple truth is that, even with psychometric testing and rigorous interviews, people are still cycling out of contact centres and the same business challenges remain.

With only a minor tweak to talent processes, predictive talent analytics presents an opportunity to harness existing data and drive the business forward by making hiring recommendations based on somebody’s future capability.

Telling you who is more likely to stay and produce better results for your business.

But wait, it gets better!

Pick the right predictive talent analytics tool and this can be done in an interesting, innovative and intriguing way taking approximately five minutes.

Once the tool’s algorithm knows what good looks like, crucially within your business (because every company is different!), your talent acquisition team can approach the wider talent market armed with a new tool that will drive up efficiency and performance.

Picking the right hires, first time.

Predictive talent analytics boosts business performance

  • Volume & time – with the right choice of tool, your talent team can simultaneously engage hundreds or thousands of candidates and, within a few minutes, be shown which applicants should be at the top of the talent pile because the data is showing they’ll be a good hire.
  • Retention – Each hiring intake is full of talent with the capability to perform for the business. An algorithm has effectively asked thousands of questions and subsequently identified the people who will be capable performers, specifically for your business.
  • Goodbye generic – Your business is unique. If the algorithm provided by your predictive analytics provider is unique to your business, then every single candidate prediction is personalised. A contact centre has the potential to analyse thousands of candidates and pick the individuals who best fit the specific requirements of the business or team, driven by data.

Consider this. Candidate A has solid, recent, relevant experience and good academic grades, ticking all the right hiring boxes but post-hire subsequently cycles out of the business in a few months.

Candidate B is a recent school-leaver with poor grades, no work history but receives a high-performance prediction and, once trained, becomes an excellent employee for many years to come.

On paper candidate A is the better prospect but with the fullness of time, candidate B, identified using predictive talent analytics, is the better hire.

Instead of using generic personality bandings to make hiring decisions, use a different solution.

Use predictive talent analytics to rapidly identify people who will generate more sales or any other measured output. Find those who will be absent less or those who will help the business achieve a higher NPS. Bring applicants into the recruitment pipeline knowing the data is showing they will be a capable, or excellent, performer for your business.

Now that’s an opportunity worth grasping!

Steven John worked within contact centres whilst studying at university, was a recruiter for 13 years and is now Business Development Manager at Sapia, a leading workforce science business providing a data-driven prediction with every hire. This article was originally written for the UK Contact Centre Forum

You can try out Sapia’s FirstInterview right now, or leave us your details to book a demo

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Algorithmic Hiring to Improve Social Mobility

It is a widely held belief that diversity brings strength to the workplace through different perspectives and talents.

The value is greatest when companies harness the differences between employees from multiple demographic backgrounds to understand and appeal to a broad customer base. But true diversity relies on social mobility and therein lies the problem: the rate of social mobility in the UK is the worst in the developed world.

The root cause of the UK’s lack of social mobility can be found in the very place that it can bring the most value – the workplace. Employers’ recruiting processes often suffer from unconscious human bias that results in involuntary discrimination. As a result, the correlation between what an employee in the UK earns today and what his or her father earned is more apparent than in any other major economy.

This article explores the barriers to occupational mobility in the UK and the growing use of predictive analytics or algorithmic hiring to neutralise unintentional prejudice against age, academic background, class, ethnicity, colour, gender, disability, sexual orientation and religion.

The government wants to promote equal opportunity

The UK government has highlighted the fact that ‘patterns of inequality are imprinted from one generation to the next’ and has pledged to make their vision of a socially mobile country a reality. At the recent Conservative party conference in Manchester, David Cameron condemned the country’s lack of social mobility as unacceptable for ‘the party of aspiration’. Some of the eye-opening statistics quoted by Cameron include:

  • 7% of the UK population has been privately educated.
  • 22% of FTSE 350 chief executives have been privately educated.
  • 44% within the creative industries have been privately educated.
  • By the age of three, children from disadvantaged families are already nine months behind their upper middle class peers.
  • At sixteen, children receiving school meals will on average achieve 1.7 grades lower in their GCSEs.
  • For A levels, the school one attends has a disproportionate effect on A* level achievement; 30% of A* achievers attend an independent school, while children attending such schools make up merely 7% of the general population.
  • Independent school graduates make up 32% of MPs, 51% of medics, 54% of FTSE 100 chief executives, 54% of top journalists and 70% of High Court judges.
  • By the age of 42, those educated privately will earn on average £200,000 more than those educated at state school.

Social immobility is an economic problem as well as a social problem

The OECD claims that income inequality cost the UK 9% in GDP growth between 1990 and 2010. Fewer educational opportunities for disadvantaged individuals had the effect of lowering social mobility and hampering skills development. Those from poor socio economic backgrounds may be just as talented as their privately educated contemporaries and perhaps the missing link in bridging the skills gap in the UK. Various industry sectors have hit out at the government’s immigration policy, claiming this widens the country’s skills gap still further.

Besides immigration, there are other barriers to social mobility within the UK that need to be lifted. Research by Deloitte has shown that 35% of jobs over the next 20 years will be automated. These are mainly unskilled roles that will impact people from low incomes. Rather than relying too heavily on skilled immigrants, the country needs to invest in training and development to upskill young people and provide home-grown talent to meet the future needs of the UK economy. Countries that promote equal opportunity for everyone from an early age are those that will grow and prosper.

How are employers supporting the government’s social mobility policy?

The UK government’s proposal to tackle the issue of social mobility, both in education and in the workplace, has to be greatly welcomed. Cameron cited evidence that people with white-sounding names are more likely to get job interviews than equally qualified people with ethnic names, a trend that he described as ‘disgraceful’. He also referred to employers discriminating against gay people and the need to close the pay gap between men and women. Some major employers – including Deloitte, HSBC, the BBC and the NHS – are combatting this issue by introducing blind-name CVs, where the candidate’s name is blocked out on the CV and the initial screening process. UCAS has also adopted this approach in light of the fact that 36% of ethnic minority applicants from 2010-2012 received places at Russell Group universities, compared with 55% of white applicants.

Although blind-name CVs avoid initial discriminatory biases in an attempt to improve diversity in the workforce, recruiters may still be subject to similar or other biases later in the hiring process. Some law firms, for example, still insist on recruiting Oxbridge graduates, when in fact their skillset may not correlate positively with the job or company culture. While conscious human bias can only be changed through education, lobbying and a shift in attitude, a great deal can be done to eliminate unconscious human bias through predictive analytics or algorithmic hiring.

How can algorithmic hiring help?

Bias in the hiring process not only thwarts social mobility but is detrimental to productivity, profitability and brand value. The best way to remove such bias is to shift reliance from humans to data science and algorithms. Human subjectivity relies on gut feel and is liable to passive bias or, at worst, active discrimination. If an employer genuinely wants to ignore a candidate’s schooling, racial background or social class, these variables can be hidden. Algorithms can have a non-discriminatory output as long as the data used to build them is also of a non-discriminatory nature.

Predictive analytics is an objective way of analysing relevant variables – such as biodata, pre-hire attitudes and personality traits – to determine which candidates are likely to perform best in their roles. By blocking out social background data, informed hiring decisions can be made that have a positive impact on company performance. The primary aim of predictive analytics is to improve organisational profitability, while a positive impact on social mobility is a healthy by-product.

An example of predictive analytics at work

A recent study in the USA revealed that the dropout rate at university will lead to a shortage of qualified graduates in the market (3 million deficit in the short term, rising to 16 million by 2025). Predictive analytics was trialled to anticipate early signs of struggle among students and to reach out with additional coaching and support. As a result, within the state of Georgia student retention rates increased by 5% and the time needed to earn a degree decreased by almost half a semester. The programme ascertained that students from high-income families were ten times more likely to complete their course than those from low-income households, enabling preventative measures to be put in place to help students from socially deprived backgrounds to succeed.

What can be done to combat the biases that affect recruitment?

Bias and stereotyping are in-built physiological behaviours that help humans identify kinship and avoid dangerous circumstances. Such behaviours, however, cloud our judgement when it comes to recruitment decisions. More companies are shifting from a subjective recruitment process to a more objective process, which leads to decision making based on factual evidence. According to the CIPD, on average one-third of companies use assessment centres as a method to select an employee from their candidate pool. This no doubt helps to reduce subjectivity but does not eradicate it completely, as peer group bias can still be brought to bear on the outcome.

Two of the main biases which may be detrimental to hiring decisions are ‘Affinity bias’ and ‘Status Quo bias’. ‘Affinity bias’ leads to people recruiting those who are similar to themselves, while ‘Status Quo bias’ leads to recruitment decisions based on the likeness candidates have with previous hires. Recruiting on this basis may fail to match the selected person’s attributes with the requirements of the job.

Undoubtedly it is important to get along with those who will be joining the company. The key is to use data-driven modelling to narrow down the search in an objective manner before selecting based on compatibility. Predictive analytics can project how a person will fare by comparing candidate data with that of existing employees deemed to be h3 performers and relying on metrics that are devoid of the type of questioning that could lead to the discriminatory biases that inhibit social mobility.

“When it comes to making final decisions, the more data-driven recruiting managers can be, the better.”

Bias works on many levels of consciousness

‘Heuristic bias’ is another example of normal human behaviour that influences hiring decisions. Also known as ‘Confirmation bias’, it allows us to quickly make sense of a complex environment by drawing upon relevant known information to substantiate our reasoning. Since it is anchored on personal experience, it is by default arbitrary and can give rise to an incorrect assessment.

Other forms of bias include ‘Contrast bias’, when a candidate is compared with the previous one instead of comparing his or her individual skills and attributes to those required for the job. ‘Halo bias’ is when a recruiter sees one great thing about a candidate and allows that to sway opinion on everything else about that candidate. The opposite is ‘Horns bias’, where the recruiter sees one bad thing about a candidate and lets it cloud opinion on all their other attributes. Again, predictive analytics precludes all these forms of bias by sticking to the facts.

Age is firmly on the agenda in the world of recruitment, yet it has been reported that over 50% of recruiters who record age in the hiring process do not employ people older than themselves. Disabled candidates are often discriminated against because recruiters cannot see past the disability. Even these fundamental stereotypes and biases can be avoided through data-driven analytics that cut to the core in matching attitudes, skills and personality to job requirements.

Once objective decisions have been made, companies need to have the confidence not to overturn them and revert to reliance on one-to-one interviews, which have low predictive power. The CIPD cautions against this and advocates a pure, data-driven approach: ‘When it comes to making final decisions, the more data-driven recruiting managers can be, the better’.

The government’s strategy for social mobility states that ‘tackling the opportunity deficit – creating an open, socially mobile society – is our guiding purpose’ but that ‘by definition, this is a long-term undertaking. There is no magic wand we can wave to see immediate effects.’ Being aware of bias is just the first step in minimising its negative effect in the hiring process. Algorithmic hiring is not the only solution but, if supported by the government and key trade bodies, it can go a long way towards remedying the inherent weakness in current recruitment practice. Once the UK’s leading businesses begin to witness the benefits of a genuinely diverse workforce in terms of increased productivity and profitability, predictive hiring will become a self-fulfilling prophecy.

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Predictive Analytics: Your resolution will fail, here’s a promise you can keep

When technology is used in the right way it can enhance and improve our lives

During this seasonal holiday a great many of us will start to create plans for the forthcoming New Year. We’ll think about events, occurrences and happenings of the year gone by and many will commit to doing things better next year.

Even though studies have shown that only 8% of people keep their New Year’s resolutions , we still make (and subsequently break) them. But the intention was there, so good work!

Have you ever stopped to think about the processes your brain undertakes to enable you to set your goals for the New Year? No? Well, luckily I’ve done that bit for you. To make that resolution you combined your current and historical personal data and produced a future outcome, factoring in the probability of success, based on your analysis. A form of predictive analytics, if you like!

Predictive Analytics.

Using historical data to predict tomorrow’s outcomes

Thinking about those things you did (and didn’t do) this year and predicting/projecting for next year.

So now you know what it involves and we are (loosely) agreed that you’re on board with predictive analytics, when better than to tell you now that 2016 is going to be the year when we really start to see the benefits of predictive analytics within our jobs and people functions at work.

I think it’s now universally accepted that when technology is used in the right way it can enhance and improve our lives across every sector and industry. Most fields have seen significant developments over the last 20-30 years as technology is increasingly used to further our understanding of the way things work, enabling us to make better decisions in areas such as medicine, sport, communication and, arguably, even dating (predictive analytics is used in all of those sectors by the way!) so why not use it to help us find the right people for the right organisations?

Did you know you no longer need a top-class honours degree to work at Google?

Every employee is put through their analytics process allowing the business to match the right person with the right team, giving each individual the best environment to allow their talent to flourish.

Companies such as E&Y and Deloitte are using different methods to tackle the same problem – removing conscious and subconscious bias attached to the name and/or perceived quality of the university where applicants studied.

Airlines, retail, BPOs, recruitment firms a growing number of businesses within these sectors are using or on-boarding predictive analytics to achieve upturns in profits, productivity and achieving a more diverse and happier workforce.

Predictive analytics helps us make people and talent decisions to positively influence tomorrow’s business performance without bias, so I guess the question is this – if it’s already a proven science to achieve results, why isn’t everyone doing it? How long until everyone starts to use, and see the benefits, of predictive analytics?

Which logically raises the question: what are the benefits?

  • Time efficiencies – wouldn’t it be great for all parties in an interview to know that the data is indicating this role and person are a good fit before the candidate walks into the room? Hopefully reducing the reliance on both parties to be having a “good day”.
  • Diversity, inclusion removing the optics so often associated with a role. No more stated, or implied, previous sales / retail / PR experience but instead you can attract people from as broad a spectrum as possible knowing the data will help identify those candidates who have the foundation for success within your business and could well be your next superstars!
  • Churn/attrition – wouldn’t it be great to know that you can fill your 10 / 50 / 2000 seasonal/part-time roles from a pool of candidates who will have a higher chance of staying with the business longer, becoming successful brand ambassadors for your company leading to happier staff and customers alike.
  • Unique to your business – wouldn’t it be fantastic to know that all of these predictions are tailored purely for your business? For example, knowing that a candidate not overachieving in their previous role at one of your competitors isn’t reflective of their potential and that you can take advantage of their previous training and knowledge because the data says they’re going to be a better performer within your business.

Data can be big and it can be daunting, but it can also be invaluable if you ask and frame the right questions and combine the answers with human knowledge and experience. You will be surprised by the insights, knowledge and benefits that your business can obtain from even the smallest amounts of data. Data you probably already collect, even if it’s unknowingly or unwittingly!

List of Recruiting Resolutions

So as you start rummaging through your brain trying to remember where you filed your finest seasonal outfit(s) (that might just be me!), start prepping for the new year budgets, or start writing your list of resolutions let me help you frame a few questions:

  • Does your sector suffer from a skills shortage?
  • Would your company like to know which candidates from another sector have a higher likelihood of success post-training?
  • Would your business like to see an upturn in performance or people metrics such as increased sales, decreased absenteeism, longer tenure for better performers or a more diverse workforce? Would your Finance, Talent or HR head of department like to see an improvement in the variety of measures that indicate a better, more productive and happier workforce?

Statistically, your personal New Year’s resolution is unlikely to be on course in 12-months time so instead, why not make a resolution to bring predictive analytics into your talent processes in the upcoming year?

You’ll see the benefits for years to come, and that’s a promise we can both keep.

Happy holidays!

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