DEI case study

How Woodie’s transformed diversity recruitment

Woodie’s, a hardware store chain, is one of Ireland’s best-loved retail brands. They employ 1,300 people across 35 stores.

Woodie’s sought a scalable technology solution to improve its DEI outcomes. Thanks to our Ai Smart Interviewer, the results have been tremendous: A 300% increase to ethnic minority hires, 150% increase to women hires, and 200% increase to LGBTQI+ hires. Woodie’s is making real progress it can stand by.

In this diversity case study, learn how Woodie’s achieved:

  • 16,500 candidate interviews and 500 hires
  • 22-minute interview completion time, on average
  • 8.6/10 average Candidate Happiness Score
  • Incredible candidate experience: 71% of candidates reported feeling more self-aware after completing Chat Interview, and 60% of candidates are more likely to recommend Woodie’s as an employer

And more!

“This really made me feel more confident and more compatible [with] Woodie’s. It made me realise there’s always room to grow and makes me feel excited for my future”.

A very happy Woodie’s candidate

Diversity stats you can measure and stand by


More ethnic minority hires


More women hires


More LGBTQI+ hires


Recruitment hours saved (so far)