Discover how Joe & The Juice used Sapia.ai to create an inclusive, bias-free hiring experience in 17 markets and cut time-to-hire by 26% while keeping their culture front and centre.

Joe & The Juice built its culture on individuality and growth, where every Juicer can become a leader. But with 300,000+ applications a year, the old manual process couldn’t keep up. Screening delays and bias risked losing the very people who made the brand special.

With Sapia.ai, every candidate gets a chat interview in their own language, designed around Joe’s unique “Juicer DNA.”
No CVs. No scheduling. No bias. Just a fair, human-like conversation that reflects the Joe ethos from the first interaction.

With Sapia.ai, Joe’s team replaced guesswork with science-backed, structured interviews. Every response was scored against the brand’s “Juicer DNA” using explainable, ethical AI, ensuring fair, consistent decisions for every candidate.

Recruiters received instant shortlists directly inside Recruitio, Joe’s ATS. The result: faster hiring, happier candidates, and a process that finally matched the brand’s personality.

Sapia.ai helped Joe reduce time-to-hire by 26% without sacrificing the brand’s human touch. Candidates called the experience “fun,” “calm,” and “the fairest interview ever.”

With every chat, Sapia.ai turned hiring into an extension of Joe’s culture of inclusive, energetic, and built on belonging.