Career mobility that starts with people

Phai is an AI career coach that helps organisations unlock mobility through conversation.

Mobility platforms focus on roles, skills taxonomies, or internal marketplaces. Phai starts with the individual.

Inside 1,000+ AI Career Coach Conversations
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Why mobility systems struggle

Organisations have invested heavily in mobility platforms, yet adoption and actual mobility remain low.

Our research shows why, and it’s a fundamentally human issue. People want to understand what they’re good at, where they could realistically move, and what makes sense next. When systems assume that people have clarity and confidence, people disengage, and opportunity goes unrealised.

Guidance people trust
Phai starts with the individual, replacing static navigation with structured conversation.

Instead of asking people to search, filter, and self-diagnose, Phai guides them through reflective dialogue that helps people make sense of their experience, surface strengths, and explore direction.

Behind the scenes, Phai connects those insights to live opportunities, turning reflection into action.
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What we’ve learned from 1000+ career conversations
These insights come from analysing more than 1,000 real career coaching conversations with Phai. They show that mobility cannot be achieved through matching CVs to job descriptions. It requires a conversation.
  • 63% of users sought help changing career direction
  • 43% were mid- to late-career professionals
  • Confidence gaps and lack of clarity were the dominant themes
Built on human-centred conversation at scale
Phai builds on Sapia.ai’s experience delivering more than eight million chat interviews globally.

Through hiring, we’ve learned how to design conversational experiences that invite people to slow down, reflect, and be themselves, rather than perform for a system.

With Phai, we’re extending that same capability into career mobility.
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Read the research
Designed for ethical, responsible AI

✓    Built on Anthropic’s Claude, hosted on AWS Bedrock
✓    Governed by the FAIR Framework
✓    Enterprise-grade security & compliance

Phai is now available to support both candidates and employees, helping organisations strengthen employer brand, enable internal mobility, and make better use of the talent they already have. The research explores what happens when career guidance becomes accessible, conversational, and grounded in real human experience.


Read the research

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Inside 1000+ AI Career Coach Conversations