Past On-demand

Inside BT’s AI Hiring Transformation

One of the UK's most complex hiring operations. A retention crisis costing millions, and a decision to fix it with evidence over instinct.

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An AI hiring system that delivered on performance, efficiency and experience.

In this on-demand session, Matt Howe, Head of Volume Recruitment at BT Group, walks through how BT redesigned their frontline hiring from the ground up by replacing manual screening with Sapia.ai structured AI interviews across 150,000 annual applicants, and then proving it worked.

This is a candid account of what it actually takes to implement AI in a risk-averse, high-scrutiny business: the governance, the internal politics, the operating model changes, and the results.

What you’ll learn:

How BT Group went from 50% first-year attrition to an 18% improvement in retail retention
What a 15-month predictive validity study revealed about hiring signals and on-the-job performance
How BT achieved 10 consecutive months of 50%+ female hires in frontline retail roles
Why Matt would have moved faster — and what he’d do differently

Speakers:

Matthew Howe

Head of Volume Recruitment, BT Group

Matt leads recruitment across BT’s retail stores, contact centres, frontline engineering, and early careers, covering approximately 7,500 hires a year across EE, Openreach, Plusnet, and BT. He has overseen BT’s end-to-end transformation of volume hiring, and was appointed internal product owner for Sapia.ai within BT Group, a reflection of the commercial impact the programme has delivered.

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