See how Holland & Barrett, one of the world’s leading health and wellness retailers, used Sapia.ai to halve time-to-hire and replace gut feel with ethical AI that spots potential, not privilege.
Holland & Barrett’s hiring process once relied on experience and education but those signals didn’t predict who would succeed. Despite heavy investment in training, early churn remained high. And with 1,600 stores across 19 countries, a fair, scalable, and inclusive process had become essential.
Enter Sapia.ai’s Smart Interviewer: a 5-question chat interview that measures the human skills that matter (empathy, adaptability, self-awareness) all without a single resume.
Every candidate gets a fair go. Every recruiter gets instant insight.
Sapia.ai’s ethical AI transformed how Holland & Barrett identifies potential. Candidates answer five short, untimed questions in their own time, and every response is scored using explainable, science-backed AI, assessing personality, communication, and behavioural strengths.
Hiring managers see ranked shortlists directly in their ATS, with insights into each candidate’s soft skills and fit for the role.
In other words, it’s not just faster hiring. It’s smarter, fairer hiring.
With Sapia.ai, Holland & Barrett turned hiring from a risk into a retention strategy. Time-to-hire fell from 21 days to just 11, while early churn dropped by 89% over two years.
Candidates loved it too: 9/10 satisfaction, 81% advocacy, and countless stories of feeling truly seen and supported.